Tata Motors second largest company in the Indian passenger car market The company started with manufacture

e of commercial vehicles, later forayed into passenger vehicles The Tata promise of a good product backed by a tradition of trust Ratan Tata had a vision of making transportation affordable to families, the Nano car shall replace two wheelers and make transport safer Tata Motors had joint ventures with different suppliers to produce components in the most cost and design effective manner to reduce cost and increase ease of production Inclusive model of production helped entrepreneurs to produce the car and make a living. Tata Motors shared technical expertise with the entrepreneurs Attention to detail in all parts engine and transmission, body, vehicle, integration and safety Large scale innovation of parts and processes Tata Motors filed 34 patents for design innovation The Nano was designed with all possible safety features and was positioned as a small car Very low car penetration in India provided ample sales and growth opportunities The Nano was priced low the company looked at volume sales to improve profitability Challenges confronting the Nano :a) Major car manufacturers have entered / trying to enter the small car market b) Reselling of factory conditioned old cars by large manufacturers

Presenter - Rohit Basuri (U111160)