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    This document discusses trends in graphic design in the Netherlands after World War 2. It describes two main currents: Wim Crouwel and the "Total Design" studio which focused on clarity and order through a standard house style; and a new expressionist movement inspired by the Provo youth movement which emphasized individual freedom and rejected social conformity through designers like Anthon Beeke and Studio Dumbar.

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    Images for Design Investigation Culture lecture week 11

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    This document discusses trends in graphic design in the Netherlands after World War 2. It describes two main currents: Wim Crouwel and the "Total Design" studio which focused on clarity and order through a standard house style; and a new expressionist movement inspired by the Provo youth movement which emphasized individual freedom and rejected social conformity through designers like Anthon Beeke and Studio Dumbar.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    67 views39 pages

    Dic 9

    Uploaded by

    api-3851634
    This document discusses trends in graphic design in the Netherlands after World War 2. It describes two main currents: Wim Crouwel and the "Total Design" studio which focused on clarity and order through a standard house style; and a new expressionist movement inspired by the Provo youth movement which emphasized individual freedom and rejected social conformity through designers like Anthon Beeke and Studio Dumbar.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 39

    Contemporary Graphic Design

    “a global village”
    • UK design
    • Pentagram
    Cover Re: magazine by Joop van Bennekom
    2001

    Design in the Netherlands:


    2 currents in evolution of dutch design after the war
    Wim Crouwel and Total Design (TD)
    “In” organisation
    • Pieter Brattinga
    • Kwadraatblad
    • PTT (Dutch Postal and
    Communications Service) and R.D.E.
    Oxenaar
    PTT house style design by Studio Stumbar
    Telephone card by Irma Boom

    • Provo youth movement: individual freedom, rejection of social


    conformity
    • leads to new expressionism in graphic design
    • Anthon Beeke
    • Gert Dumbar, and Studio Dumbar
    • Hard Werken
    • Wild Plakken
    “open texts”

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