WHAT ITS CALLED

Click to edit Master subtitle style

5/2/12

5/2/12

TEASERS These promote the best stories inside the paper [ also
5/2/12

FLAG
The

newspapers name [also called the

5/2/12

DECK
A smaller headline added below the main headline.
5/2/12

A line telling

JUMP LINE

5/2/12

the reader what page this story continues on and or

LOGO
A small, boxed

title [ with art ] used for labeling

5/2/12

CUTLINE
Information

about a photo or illustration [ also called a

5/2/12

REVERSE TYPE

White words

set against a dark background

5/2/12

HEADLINE
The storys

title or summary, in large type

5/2/12

MUG SHOT
small A

5/2/12

photograph [ usually just the face ] of someone in the

BYLINE
The writers

name , Often followed by key credentials

5/2/12

INITIAL CAP

A large capital

letter set into the opening paragraph of a special feature

5/2/12

STANDING HEAD

5/2/12

A label used for packaging special items [graphics, teasers, briefs, columns

LIFTOUT QUOTE

A quotation

5/2/12

from the story given graphic emphasis [ also called a pull

GUTTER
The white

space running vertically between

5/2/12

BASTARD MEASURE Type set in a different width than the standard

5/2/12

SIG
A special

label set into stories giving typographic

5/2/12

PHOTO CREDIT A line giving the

photographers name [ often adding the paper or wire service he

5/2/12

SIDEBAR A related story, often boxed, that accompanies the main story
5/2/12

CUTOFF RULE
A line used to

separate elements on page

5/2/12

CUTOUT
A photo in

5/2/12

which the background has been cut away [ also called a

5/2/12

NAMEPLATE OR LOGO The name or title of your school publication. It can be printed across the top of the front page
5/2/12

FOLIO A line showing the page and volume number, date, papers name, etc.
5/2/12