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  • The Demand For Big Macs

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    ManishSajwan
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    The document discusses McDonald's as the largest fast food chain in the world. It notes that as of 2005, McDonald's had over 36,000 restaurants in 122 countries serving around 47 million customers daily. However, after the 1980s McDonald's began facing problems like higher prices, changing customer tastes, concerns over health, and increased competition from chains like Burger King and Wendy's, which reduced its growth. The document then analyzes McDonald's demand based on factors like price, market size, tastes, competitors, and related goods, showing how demand can increase when these factors are positively influenced by things like increased assortment, advertising, and promotions.

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    The Demand for Big Macs

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    The document discusses McDonald's as the largest fast food chain in the world. It notes that as of 2005, McDonald's had over 36,000 restaurants in 122 countries serving around 47 million customers daily. However, after the 1980s McDonald's began facing problems like higher prices, changing customer tastes, concerns over health, and increased competition from chains like Burger King and Wendy's, which reduced its growth. The document then analyzes McDonald's demand based on factors like price, market size, tastes, competitors, and related goods, showing how demand can increase when these factors are positively influenced by things like increased assortment, advertising, and promotions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    744 views8 pages

    The Demand For Big Macs

    Uploaded by

    ManishSajwan
    The document discusses McDonald's as the largest fast food chain in the world. It notes that as of 2005, McDonald's had over 36,000 restaurants in 122 countries serving around 47 million customers daily. However, after the 1980s McDonald's began facing problems like higher prices, changing customer tastes, concerns over health, and increased competition from chains like Burger King and Wendy's, which reduced its growth. The document then analyzes McDonald's demand based on factors like price, market size, tastes, competitors, and related goods, showing how demand can increase when these factors are positively influenced by things like increased assortment, advertising, and promotions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    By URVASHI KHAJURIA(A09) MANISH SAJWAN(A10) TINA RAMOLA(A11) RAMAN SHARMA(A12)

    McDonalds Largest Fast food chain 2005, McDonalds has 36,000 restaurants in 122 countries including India 47 million people around the world everyday

    In

    Serving In

    United States, McDonalds has 13,100 outlets

    in USA: Burger King & wendys Problems faced after 1980s Higher prices Changing tastes Demographic tastes Concern over cholesterol and calories has also reduced its growth
    Competitor

    Price

    of the McDonalds Product (Px) . Market size (Pp).

    Shrinking

    Taste

    and preferences (T).

    Competitors. Price

    and availability of related goods (Py ).

    D2

    D1

    D2 = f (Px, Pp, T, Py, U)

    Q2

    Q1

    Price of the Product (Px) . Increased Market size (Pp). Taste and preferences (T). Competitors. Increased product assortment. Advertising and promotional activities (A)

    D2

    D3

    D3 = f (Px, Pp, T, Py, Y, A, U)

    Q2

    Q3

    Thank You

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