Group Members (Group-1)

Md. Miandad Kabir Md. Tariqul Islam Saimum Ahmed Md. Shourav Kabir Taisir Ishan Newaz

History of P&G
Founder: William Proctor and James Gamble on

October 31, 1837. Location: Cincinnati, Ohio, USA Became international corporation at 1930 Offering more than 300 consumer products. Famous brands are Crest, Tide, Prell and Pampers. Over 90,000 global workforce. Established itself as a Fortune 50 company over decades.

Background of Case Study

Revolutionary innovation by Colgate

Palmolive Under-performance in S&P 500 index. Disappointment of Crest and other products. SpinBrush innovation. - Develop its own toothbrush - Acquire SpinBrush - Forgo the market

Problems of Developing Own Electronic Toothbrush

Expensive Time consuming Product life Cycle may decline No experience of spin related

product High quality will increase cost Difficult to grab market share of new product

Main key issues of acquiring SpinBrush

Cultural implications of P&G Role of Dr. Jhons CEO & his team Complexity & lack of felxibility Conflict between different

business model

Questions for audience

What will be the role of Dr. Jhons CEO & his

team if P&G acquire SpinBrush ? Should P&G follow its own business model or SpinBrushes business model? Should P&G develop the SpinBrush or leave it as it was? What should P&G do for innovation process? should they go for the old inventors or take other process ? Because of flexbility & complexity will P&G stop paying premium?

Recommendations:
No risk no gain Positive feedback of customers and dental

professionals Power saving feature Enter into the market with competitive advantages