PRINCIPLES OF MARKETING MGT-301

Table of Contents
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Title / Topic
Overview of Course ...
Understanding Marketing and Marketing Process
Customer Relationship Management ...
Marketing in Historical Perspective and Evolution of Marketing
Marketing Challenges in the 21st Century .....
Strategic Planning and Marketing Process
Portfolio Analysis.
Marketing Process.....
Marketing Environment ..
Marketing Macro Environment ....
Analyzing Marketing Opportunities and Developing Strategies ...
The Marketing Research Process ....
The Marketing Research Process (Continued) ..

Consumer
Buying Behavior .....
Consumer Buying Behavior (Continued) .
Business Markets and Buying Behavior ...
Market Segmentation ..
Market Segmentation (Continued) ..
Marketing Mix .
Product ...
New Product Development Process.
Product Life- Cycle Stages and Strategies.
Key Terms-Product: the 1st P of Marketing Mix
.
Price:
the 2nd P of Marketing Mix
General Pricing Approaches.
Price-Adjustment Strategies .
Price Changes ...
Place: the 3rd P of Marketing Mix .
Logistic Management....
Retailing and Wholesaling
Key Terms-Place the 3rd p of the Marketing Mix
...
Promotion: the 4th P of Marketing Mix
Advertising
Sales Promotion ..
Personal Selling ...
Sales Force Management .
Direct Marketing .
Public Relations ..
Key Terms-4th P (Promotion)
Creating
Competitive Advantage .
..
Global Marketing
E-Marketing
Marketing and Society .
Marketing (Revision)
Marketing (Revision)..

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