470!74/:.

9
Non-LrudILIonuI murkeLIng evenL Lo more Iocused segmenLs oI LIe
sLudenL body
ExumpIes:
IusI Mob In LIe IIgIIy popuIuLed coIIeges und key IocuLIons In LIe
unIversILy Lo promoLe LIe IuLesL vurIunL oI u sodu. In purLnersIIp
wILI LIe UnIversILy Dunce CIub.
Roud PuInLIng AcLIvILy Ied by LIe Ine ArLs CIub und open Ior uII
sLudenLs InLeresLed Lo puInL u porLIon oI LIe gIunL compuny Iogo oI u
brund oI u murker.
AILer scIooI sponLuneous debuLe In sLudenL Iung ouL pIuces on LIe
good und bud eIIecLs oI pIusLIc surgery Lo promoLe u dermuLoIogy
cenLre
:83088!,99073
MuILI-sIded :
CompunIes (udverLIses),
SLudenL cIubs (perIormers, brund
umbussudors)
The 8usIness |odel