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A Presentation on Developing a Destination, special Reference to Bankura

By Abhijohn De and Mainak Chatterjee. Under the Guidance of Prof. D.Dutta

(Destination) Product Mix


Product Product Product Product Length width Depth consistency

Product Levels
Core product Supporting product Augmented product

Bankura as a Product
Bishnupur Temples,Mukutmanipur. Susunia,Joyrambati,Terracotta Horses. Ranibandh,Jhilimili,Kadomdeuli.

Product(Destination) features

Bishnupur Temples
Problems
Accessibility Direction & Suggestion Awareness Ignorance Professional Guide Accommodation Conservations Promotions

Solutions
Sign Boards Repairing Roads Conducting Seminars 4m Govt. Training To Guides Incredible Indias Promotions, Banners, posters. A.S.I interferences.

Mukutmanipur
Problems
Picnic spots Road connectivity Promotion Local people not conscious Accommodation Lack of activities

Solutions
Restrictions of Garbage. Infrastructure develop Surveying what people want in the destination Conducting Games & competitions Activities with Locality

Susunia
Problems
Promotions Susunia springs Activities Only domestic tourists Stone carvings becoming obsolete as livelihood

Solutions
Advertisements in every where and the holy water Promoting activities like trekking Encouraging the local people Improving roads

Macro environment affect

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