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    Lifebuoy SWOT Analysis:: Strengths Weaknesses

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    Bhupesh Dasgupta
    The document performs a SWOT analysis of Lifebuoy soap. It identifies strengths such as high brand awareness, a loyal customer base, and a strong supply chain. Weaknesses include lower market penetration in urban areas and a lack of innovation. Opportunities exist in emerging markets, expansion abroad, and innovation. Threats include competition from similar products and difficulty moving the brand upmarket.

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    Lifebuoy SWOT Analysis:: Strengths Weaknesses

    Uploaded by

    Bhupesh Dasgupta
    1K views3 pages
    The document performs a SWOT analysis of Lifebuoy soap. It identifies strengths such as high brand awareness, a loyal customer base, and a strong supply chain. Weaknesses include lower market penetration in urban areas and a lack of innovation. Opportunities exist in emerging markets, expansion abroad, and innovation. Threats include competition from similar products and difficulty moving the brand upmarket.

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    Lifebuoy

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    The document performs a SWOT analysis of Lifebuoy soap. It identifies strengths such as high brand awareness, a loyal customer base, and a strong supply chain. Weaknesses include lower market penetration in urban areas and a lack of innovation. Opportunities exist in emerging markets, expansion abroad, and innovation. Threats include competition from similar products and difficulty moving the brand upmarket.

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    Download as docx, pdf, or txt
    1K views3 pages

    Lifebuoy SWOT Analysis:: Strengths Weaknesses

    Uploaded by

    Bhupesh Dasgupta
    The document performs a SWOT analysis of Lifebuoy soap. It identifies strengths such as high brand awareness, a loyal customer base, and a strong supply chain. Weaknesses include lower market penetration in urban areas and a lack of innovation. Opportunities exist in emerging markets, expansion abroad, and innovation. Threats include competition from similar products and difficulty moving the brand upmarket.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    lifebuoy SWOT Analysis:

    Strengths

    Cost advantage High R&D Innovation Loyal customers Supply chain

    Weaknesses

    Not innovative Not diversified

    Opportunities
    Emerging markets and expansion abroad Innovation

    Threats
    Competition Maturing categories, products, or services

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    Lifebuoy

    Logo

    Parent Company

    HUL

    Category

    Personal Care Soap

    Sector

    FMCG

    Tagline/ Slogan

    Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha

    Lifebuoy provides 100% better protection from germs as compared to USP ordinary soaps STP

    Segment

    Personal Care Soap, Hand Sanitizer, Hand Wash

    All households, to provide a 100% anti-bacterial soap for complete Target Group protection

    Lifebuoy's goal is to provide affordable and accessible hygiene and Positioning health solutions SWOT Analysis

    First soap to use carbolic acid, which gave it a red color and strong, medicinal scent

    Wide portfolio for the Lifebuoy brand ranging which includes Soap, Hand Sanitizer and Hand Wash

    Strength

    High consumer awareness for the brand of Lifebuoy Most popular soap brand specially in the rural market Excellent brand visibility and extensive distribution

    Cost advantage High R&D Innovation Loyal customers Supply chain

    Lower market penetration in urban areas as compared to rural areas

    Initially positioned as a masculine soap, which was eventually turned as a family soap.

    Not been perceived as a beauty soap, and is mainly used just for hand washing.

    Weakness

    Not innovative Not diversified

    Opportunity

    The Lifebuoy Swasthya Chetana programme uses adirect consumer contact methodology, and touches the lives of 70 million people in 18,000villages

    Imparting education about importance of hand washing to prevent spread of germs

    Used global epidemics like swine flu to further promote products for better hygiene and protection

    Emerging markets and expansion abroad Innovation

    Competitor brands offering similar levels of protection Considered to be a low-end product, and may find it difficult to move up in the segment

    Threats

    Competition Maturing categories, products, or services

    Competition

    1. Dettol Competitors 2. Savalon

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