1. What is the unit price of your product? 2.

What would be the effect on your profits of a 5 percent increase or 5 percent decrease in your major product/service price?

3.

What is the logic you use to decide your price?

4.

Do you use different prices for a product/service depending on its Brand life cycle? Give examples

5. How do your prices compare with your major competitors?

6. How do you monitor your own and competitors prices?

7. What discount structure do you offer to volume customers or middlemen?

8. How do you react to competitive price threats?

9. How important is price to your customers? How much price sensitive are they?

10. Do your customer and target market segments have easy access to your goods and services? How do you monitor this?

11. What is the average cost/unit for physical movement of product from your premises to that of your customers? What mode of transport and what storage facilities do you use for the same?

Sumeet-Ajith-Amol Basha-Ekalvya Gaurav

Editting will be done by Ajit