Vlad Savchuk #903 Max Polishchuk #892 Anna Bulgakova #907

Competitive Forces Legal and Regulatory Forces Economic Forces Political Forces Technological Forces Sociocultural Forces

Strength One of our main strength is our location;

New is always interesting.

The weakness of every new business is that its new; Competitors are already professionals on the market.

People who like everything new;

Our advertisement campaign is a key to success.

Conservative people; Failure of advertisement campaign.

Ladies and guys from 18 to 30:

Students Just started working

Relax Dance Drink Hang out with friends Energy splash

Expenses.

Our start-up costs will be influenced by the following factors: Size (seating capacity, dance floor area, etc.) Location Advertising campaign Club equipment Legal Fees, Licenses and Permits

Type of expense Leasehold improvements Interior Design and Refurbishing Equipment/Fixtures Kitchen Equipment Cash Reserves Legal Fees, Licenses and Permits Beginning Inventory (bar supplies, food)

130,000 65,000 145,000 40,000 80,000 20,000-50,000 30,000-40,000

Salaries Deposits
Opening Marketing Advertising campaign Other expenses

20,000
15,000-30,000 10,000-100,000 20,000

Total expenses

Low-end is 575,000
High-end is 720,000