Cadbury Products for Rural Markets

Dairy Milk Shots Priced at Rs2 it is the most affordable product in rural market context Synonym to traditional Indian Sweet Ladoo Can be promoted as an alternative to candies as well Perk Priced at Rs5 it can be pushed to the rural markets in low price chocolate wafer segment Energy chocolate wafer for both adults and children

Project Ideas

Product sampling can be done for dairy milk shots to understand and gauge the response of the consumers and their willingness to buy the products mentioned above Brand Study can be conducted for existing brand and taste preferences

Idea Implementation
Product Sampling

Dairy Milk Shots can be served to the people in sweet box packaging and their interest to use it in place of sweets can be gauged Dairy Milk Shots can be served to the people in the packaging of 10 in small boxes and consumer interest can be gauged in buying such packs with a discounted price Dairy Milk Shots can be used in games like balancing the two of them on a single spoon held between the teeth while walking

Idea Implementation
Brand Survey

Photographs of various products with brand name obscured can be shown to the consumer to judge the brand awareness Taste and name the product in order to judge their awareness about the existing products of cadbury and other brands Show the pictures of brand ambassador and check whether consumers are able to relate it with the brand or not can help gauge the effectiveness of ad campaigns.