SWOT ANALYSIS

S1REAC1HS:

O Cheapest. Costs Rs. 1 lakh.

O .o-Iriendly
O :el IIi.ient. Mileage aro:nd 23 km/litre
O Stylish

EAKAESS:

O No air .onditioning on standard model
O Man:al Steering. No power steering
O No air bags
O ody work made oI sheet-metal and plasti.
O 24.. two .ylinderd engine in boot giving maxim:m speed oI 70km/ho:r.

!!R1UAI1IES:

O Cost Control
O !arking Spa.e
O Low Maintenan.e
O World Wide Appeal
1hreats:

O TraIIi. Congestion
O Cost may in.rease in :t:re
O ad impression d:e to late date in market
O Se.:rity not se.:re
O Competitors Hy:ndai, ajaj, GM.