FREQUENCIES VARIABLES=AGE SEX OCCUPATION PURPOSEOFVISIT RETAIL_OUTLET SHOPPING_AMOUNT VISITS VISIT_AGAIN TIME_U_SPEND HOW_MANY_RETAI LERS_DID_YOU_VISIT_BEFORE_PURCHASE KIND_OF_CLOTH TYPE_OF_RETAIL_OUTLET LOOK_FOR_IN_A_SHOWROM

FIND_ABOUT_THE_BRAND WHO_INFLUENCES PAYMENT STORE_OR_INTERNET /ORDER=ANALYSIS.

Frequencies

Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Missing Value Handling Definition of Missing User-defined missing values are treated as missing. Cases Used Statistics are based on all cases with valid data. Syntax FREQUENCIES VARIABLES=AGE SEX OCCUPATION PURPOSEOFVISIT RETAIL_OUTLET SHOPPING_AMOUNT VISITS VISIT_AGAIN TIME_U_SPEND HOW_MANY_RETAILERS_DID_YOU_VISIT _BEFORE_PURCHASE KIND_OF_CLOTH TYPE_OF_RETAIL_OUTLET LOOK_FOR_IN_A_SHOWROM FIND_ABOUT_THE_BRAND WHO_INFLUENCES PAYMENT STORE_OR_INTERNET /ORDER=ANALYSIS. F:\Shopping style_Nithin.sav DataSet1 <none> <none> <none> 51 2011-12-06T02:57:48.845

Resources

Processor Time Elapsed Time

0:00:00.031 0:00:00.017

[DataSet1] F:\Shopping style_Nithin.sav

Statistics HOW_MANY_RET AILERS_DID_YOU SHOPPING_AMOU AGE N Valid Missing 51 0 SEX 51 0 OCCUPATION 51 0 PURPOSEOFVISIT RETAIL_OUTLET 51 0 51 0 NT 51 0 VISITS 51 0 VISIT_AGAIN 51 0 TIME_U_SPEND 51 0 _VISIT_BEFORE_ PURCHASE 51 0 KIND_OF_CLOTH 51 0 TYPE_OF_RETAIL LOOK_FOR_IN_A_ FIND_ABOUT_THE WHO_INFLUENCE _OUTLET 51 0 SHOWROM 51 0 _BRAND 51 0 S 51 0 PAYMENT 51 0 STORE_OR_INTE RNET 51 0

Frequency Table

AGE Frequency Valid 18-21 22-27 Total 15 36 51 Percent 29.4 70.6 100.0 Valid Percent 29.4 70.6 100.0 Cumulative Percent 29.4 100.0

SEX Frequency Valid Male Female Total 24 27 51 Percent 47.1 52.9 100.0 Valid Percent 47.1 52.9 100.0 Cumulative Percent 47.1 100.0

OCCUPATION Frequency Valid Student Salaried Self employed Others Total 39 9 1 2 51 Percent 76.5 17.6 2.0 3.9 100.0 Valid Percent 76.5 17.6 2.0 3.9 100.0 Cumulative Percent 76.5 94.1 96.1 100.0

PURPOSEOFVISIT Frequency Percent Valid Percent Cumulative Percent

Valid

Shopping Shopping & Hanging out with friends Total

19 32 51

37.3 62.7 100.0

37.3 62.7 100.0

37.3 100.0

RETAIL_OUTLET Frequency Valid Pantaloon Max Lifestyle Reliance trends Others Total 7 17 9 14 4 51 Percent 13.7 33.3 17.6 27.5 7.8 100.0 Valid Percent 13.7 33.3 17.6 27.5 7.8 100.0 Cumulative Percent 13.7 47.1 64.7 92.2 100.0

SHOPPING_AMOUNT Frequency Valid 500-2500 2501-5000 5001-7500 7501-10000 Total 27 20 2 2 51 Percent 52.9 39.2 3.9 3.9 100.0 Valid Percent 52.9 39.2 3.9 3.9 100.0 Cumulative Percent 52.9 92.2 96.1 100.0

VISITS Frequency Valid Weekly Twice in a month Monthly Yearly Total 20 12 14 5 51 Percent 39.2 23.5 27.5 9.8 100.0 Valid Percent 39.2 23.5 27.5 9.8 100.0 Cumulative Percent 39.2 62.7 90.2 100.0

VISIT_AGAIN Frequency Percent Valid Percent Cumulative Percent

Valid

Yes Maybe Total

29 22 51

56.9 43.1 100.0

56.9 43.1 100.0

56.9 100.0

TIME_U_SPEND Frequency Valid >1 1-2 2-3 Total 39 9 3 51 Percent 76.5 17.6 5.9 100.0 Valid Percent 76.5 17.6 5.9 100.0 Cumulative Percent 76.5 94.1 100.0

HOW_MANY_RETAILERS_DID_YOU_VISIT_BEFORE_PURCHASE Frequency Valid 1-2 3-4 5-6 Total 14 30 7 51 Percent 27.5 58.8 13.7 100.0 Valid Percent 27.5 58.8 13.7 100.0 Cumulative Percent 27.5 86.3 100.0

KIND_OF_CLOTH Frequency Valid Casual Sporty Formals Total 41 2 8 51 Percent 80.4 3.9 15.7 100.0 Valid Percent 80.4 3.9 15.7 100.0 Cumulative Percent 80.4 84.3 100.0

TYPE_OF_RETAIL_OUTLET Frequency Valid Malls Discount stores Bountiques Department stores 26 8 4 13 Percent 51.0 15.7 7.8 25.5 Valid Percent 51.0 15.7 7.8 25.5 Cumulative Percent 51.0 66.7 74.5 100.0

Total

51

100.0

100.0

LOOK_FOR_IN_A_SHOWROM Frequency Valid Range Price Service Quality Display & Presentation Others Total 17 10 7 13 2 2 51 Percent 33.3 19.6 13.7 25.5 3.9 3.9 100.0 Valid Percent 33.3 19.6 13.7 25.5 3.9 3.9 100.0 Cumulative Percent 33.3 52.9 66.7 92.2 96.1 100.0

FIND_ABOUT_THE_BRAND Frequency Valid Visual media Print media Radio Word mouth Total 22 7 2 20 51 Percent 43.1 13.7 3.9 39.2 100.0 Valid Percent 43.1 13.7 3.9 39.2 100.0 Cumulative Percent 43.1 56.9 60.8 100.0

WHO_INFLUENCES Frequency Valid Family Peer group Self Total 11 25 15 51 Percent 21.6 49.0 29.4 100.0 Valid Percent 21.6 49.0 29.4 100.0 Cumulative Percent 21.6 70.6 100.0

PAYMENT Frequency Valid Cash Card 36 14 Percent 70.6 27.5 Valid Percent 70.6 27.5 Cumulative Percent 70.6 98.0

Gift vouchers Total

1 51

2.0 100.0

2.0 100.0

100.0

STORE_OR_INTERNET Frequency Valid Store Internet Both Total 40 1 10 51 Percent 78.4 2.0 19.6 100.0 Valid Percent 78.4 2.0 19.6 100.0 Cumulative Percent 78.4 80.4 100.0