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Case Study Analysis: Anh Nguyen
Case Study Analysis: Anh Nguyen
Anh Nguyen
Main Rivals
Google, Yahoo!, Time Warner, AOL, Microsoft, Ask.com, Paid search providers
Competition Analysis
Rivalry among competing sellers
Strong Googles market share dominance
Competition Analysis
Power of substitutes
Strong Zero switching costs
Power of Suppliers
Inexistent
Driving Forces
Increasing Globalization
Product Innovation Regulatory influences & Government Policies
Privacy Issues Chinese Government censor
Competitor Analysis
Profile Competitors/Predict Moves
Competitive Scope Strategic Intent Market Share Objective Competitive Position/ Situation Strategic Posture
Company
Competitive Strategy
Global
Broad Differentiation
Yahoo!
Global
Getting Stronger
Broad Differentiation
Ask.com
Global
Still weak
Broad Differentiation
Unattractive Factors
Very competitive
Issues
Privacy
Profit Outlook
Favorable
$1.5 billion
$3.2 billion
$6.1 billion
$10.6 billion
Net Earning
Shareholders Equity Shares Outstanding Current Ratio
$106 million
$588 million 160 million 2.4
$399 million
$2.9 billion 275 million 7.9
$1.5 billion
$9.4 billion 296 million 12.1
$3 billion
$17 billion 309 million 10.0
S W O T A N A L Y S I S
Strong Market Position Proprietary Technology & Technological Infrastructure AdWorks and AdSense Programs
Competition from Microsoft and Yahoo Click Fraud and Invalid Clicks Data Scams
and Systems Development Price Competitiveness comes from Delivering Online Advertising - AdWorks and AdSense Branching out into Different Product Lines
- Google Books - Google Maps - YouTube - Google Earth - gPhone
Weighted overall
Strength Rating
8.7
7.6
5.2
6.1
- Google has superior strength over competitors - Yahoo falls in second place due to name brand recognition - Ask.com is increasing product innovation - Microsoft came in last due to lack of product innovation
Google be able to compete with MySpace and Facebook to become the premier social networking site?
Will Google be able to capture the Asian Market and make China the leader in internet usage, especially by using Google as their main search engine site?
Strategy Recommendation
Strategic Vision
Mission/ Vision:
Who What Where Google stands Where Google is heading
Strategic Objectives
Key Strategic Objectives
Gain 53% of U.S market share Expand to China Invest up to $ 20 million in online ad spending Diversify in mobile industry
Strategy Options
Generic Competitive Strategy:
Focused Differentiation
Complementary Strategies:
Strategic alliances Collaborative partnership Acquisition Offensives moves Outsourcing its value chain
Timing Initiatives
Immediate (1st year) Long range (2nd through 4 years)
Implementation Recommendation
Implementing:
Solve Problems in Business Training Day 1: Establish Problems Training Day 2: Establish Improvements
Retaining
Provide Reward System Employee Empowerment
Distinctive
Human Resource Department
Link Budget
Supply Money to Research & Development Supply Money Internationally
China India
Human Resources
Rewards Systems
Full Benefits Plans Health Insurance Plans Fun Work Environment Maternity Leave Tuition Reimbursement Gift Matching Program
Conclusion
Bright Future Continued Expansion