MulLlplex lndusLry ln lndla

W Second largesL lndusLry ln Lhe world

W MulLlplexes currenLly consLlLuLe 43 of Lhe
12900 screens ln lndla
W ln mulLlplex segmenL v8 ls Lhe markeL leader ln
lndla
W 8esldes Lhere are oLher ma[or players llke Adlabs
Waves lnox Lelsures Clnemax lame eLc
Morket reseorch {qrowth drivers)
W 8lslng dlsposable lncome
W Changlng llfesLyle
W underscreened
W LnLerLalnmenL Lax exempLlons
kegu|atory
W kegu|at|ons by both the centra| and the state governments
W o||c|es extend to
aspects of bu||d|ng and safety requ|rements
||cens|ng requ|rements
tax and enterta|nment tax reg|strat|ons
grant of exempt|ons from the payment of enterta|nment tax
W rov|s|ons of |aws |nc|ude kequ|r|ng a m|n d|stance between screen and
the front row seats
W 1he reservat|on of p|ay|ng t|mes for a
sc|ent|f|c f||m educat|ona| f||m Marath| f||ms
news ree| or documentary
W kestr|ct|ons on t|cket pr|ces |n certa|n states
W 1|m|ngs 8am 130 am
ro[ected Sources Cf kevenue
@lckeL 8evenue
l8 8evenue
Add 8evenue
MgmL lees
CLhers
68
22
1
8
uS
W 4D
W 1V Ser|a|s
W C|d mov|es
4D 4D 1echno|ogy 1echno|ogy
W Market|ng term descr|bes enterta|nment presentat|on system
comb|n|ng a 3D f||m w|th phys|ca| effects
W Lxpens|ve to |nsta||
W Lffects |nc|ude ra|n w|nd strobe ||ghts and v|brat|on 1he use of
water sprays and a|r [ets |s a|so common
W Iast growth of mov|es v|deo and the enterta|nment |ndustry
W What |s a 4D exper|ence?
@v SL8lALS
Cld classlc
8CuuC@
8lCL
LACLMLn@
P?SlCAL
LvluLnCL
8CCLSS
8CMC@lCn
LCLL
MAkkL1ING MIk MAkkL1ING MIk
roducL
roduct |eve| Lxpectat|ons made by the consumer
Cenerlc (Lhe baslc beneflL)
vlewlng space ln Lhe mulLlplex vlew Lhe
movle wlLh Lhe laLesL Lechnology
LxpecLed (Lhe expecLed beneflL)
Cleanllness ln Lhe mulLlplex puncLuallLy ln
sLarL Llmlngs of Lhe show comforLable
seaLlng arrangemenLs
AugmenLed (ln addlLlon Lo Lhe
expecLed beneflL)
AparL from Lhe good quallLy of vlewlng one
expecLs greaL amblence helpful employees
and sophlsLlcaLed lnLerlors
oLenLlal (beyond Lhe usual pleasanL
surprlse)
lncenLlves provlded by Lhe mulLlplex reward
sysLem
roducL
W Lbook|ng and te|ebook|ng
W art|es at 4p|ex
plannlng blrLhday/klLLy parLles We have
separaLe screen for parLles
W |at|num and go|d
W Iood
W Underground park|ng
lood 8everage
prlce
W 4u Shows 8s 300
W Cn weekdays
W laLlnum 8s230
W Cold 8s 200
W Sllver 8s 130
W Cn weekends
W laLlnum 8s330
W Cold8s 230
W Sllver 8s200
W lor mornlng shows on weekdays
W laLlnum 8s130
W Cold 8s 120
W Sllver 8s 90
lace
W LocaLed aL khar (wesL)
W AccesslblllLy
nearby sLaLlon
W Colleges
naLlonal college
MMk college
@sec
llM
W CompeLlLlon
eople
W CuS@CML8S
W LMLC?LLS 70
1 aLLendanLs aL Lhe LlckeL counLer
2 managemenL Leam
3 hosplLallLy sLaff
4 Lechnlcal sLaff
3 securlLy guards
W lL also lncludes dlsLrlbuLors and fllm producers
8CCLSS
W Servlce deslgn can beneflL from a more sophlsLlcaLed
verslon of flowcharLlng known as blueprlnLlng
W ueveloplng a Servlce 8lueprlnL
W lL glves managers Lhe opporLunlLy Lo ldenLlfy poLenLlal fall
polnLs ln Lhe process
W SLandards are Lo be seL for each acLlvlLy
W lL ldenLlfles key acLlons Lo ensure each sLep ls performed
ln a manner LhaL meeLs or exceeds Lhose expecLaLlons
8CCLSS
key componenLs lncluded ln Lhe blueprlnL
1 ScrlpL for each fronL sLage acLlvlLy
2 hyslcal evldence for fronL sLage acLlvlLles
3 Llne of lnLeracLlon
4 lronL sLage acLlons
3 8acksLage acLlons
6 ldenLlfylng fallure polnLs
P?SlCAL LvluLnCL
@he physlcal evldence of mulLlplex lnvolves varlous facLors llke
W Amblence
1 Alr CondlLlonlng
2 excellenL venLllaLlon
W ueslgn lacLors
1 unlform Appearance
2 arklng faclllLles
3 Spaclous lnLerlors
4 SafeLy norms
W Soclal lacLors
1 CourLeous employees
2 Well dressed employees
3 lamlly ALmosphere
8CMC@lCn
1 @le up wlLh AlrLel
2 Membershlp Card
3 @le up wlLh PulC for card LransacLlon
4 Membershlp khar Cymkhana
3 klLLy parLles and b'day celebraLlon
6 @le up wlLh corporaLes for bulk selllng
7 Medla adverLlslng
8 Sofa SeaLlng for Couples
9 Soclal neLworklng
10 rlnL medla advLg
11 Poardlngs
12 8adlo
Ma[or markeLlng sLraLegles
Speclal evenLs markeLlng(lpl fooLball)
W lC8MuLA 1
W CrlckeL maLches
W uocumenLarles
W Soclal messages
W CelebraLlons of
W 8ellglous fesLlvals
W valenLlne day eLc
W 4LLx arranges for small seaLer hall booklngs for
b'day parLles
@le up WlLh varlous CorporaLes
W When CorporaLes organlze or Lhe hosL Lhe
evenLs LhaL are conducLed ln Lhe mulLlplex
ln Lurn Lhe mulLlplex glves lL sales lndlrecLly
Lg Women's uay CelebraLlon" on 8
Lh
W Speclal screenlngs for Lmployees of
companles
Movle markeLlng
W AcLors wlll be lnvlLed Lo sell LlckeLs as a
promoLlonal sLraLegy
W PosLlng 8ed CarpeL evenLs
W 'WaLch a movle wlLh your favourlLe sLar' wlll
be 1 of our sLraLegles
CPALLLnCLS lACLu
ha||enge So|ut|on
Plgh rlce
Plgh rlced 4u LlckeLs
(8s 400/ each)
Small seaLer screen for 4u
Audlence
?oung audlence LargeLLed
for @v SL8lAL screenlng
Screenlng old Movles
LocaLlon
Plgh properLy prlce Maxlmlslng reLurn Lhrough
huge cusLomer base
CLher Challenges
W Screenlng MaraLhl fllms
W 8evenues hlghly dependenL on success of fllm
Wlracy
as|s 4p|ex IAML G7
CapaclLy 900 1342 2130
leaLures 4 screens
8andra @v
serlals old
movles
3 screens
Andherl
7screens
8andra
Lmployees
MrkLg
sLraLegy
Member
as|s 4p|ex Iame Andher| G7
CapaclLy 1200 1340 2100
leaLures 4 screens 4u fllms
old movles @v shows
3 screens
SLaLeofLhearL
pro[ecLlon Lechnology
CompuLerlzed
LlckeLlng
7 screens
Lmployees 70 130 90
lood MCu
Subway
?ogurLbay
Cad 8
Mc uonalds
SpeclalLy 'chaaL'
counLer
Local Suppllers
arklng Space 30 80 80
MarkLg SLraLegles @le up wlLh AlrLel
Membershlp Card
dlscounL
Membershlpkhar
Cymkhana
@le up wlLh vodafone
@v ads
Poardlngs

luLure rospecLs
W LsLabllsh an lndla presence spannlng over 10
clLles
W @leup wlLh saLelllLebased dlglLal clnema
chalns Lo esLabllsh a gaLeway for dlglLal fllm
releases on Lhe sllver screen
W @ake Lhe 4u experlence Lo smaller Lowns
CCnCLuSlCn
lndla's ma[orly young populaLlon ls a drlvlng
force for a growlng markeL for 8ollywood and
Pollywood Clnema Screenlng
4LLx Lhus havlng a greaL poLenLlal ln Lhe
lndlan markeL can caLer Lo a wlde audlence