8rand value Chaln

W Meanlng lL provldes a sLrucLured means Lo

undersLand where and how value ls creaLed
where Lo lmprove
value Chaln Model
MarkeLlng rogram lnvesLmenL
W 1he MarkeLlng phase where large amounL of
money ls spend Lo poslLlon Lhe producL or
servlce
W 1he acLlvlLy should carefully done Lo Lrap Lhe
markeL
CusLomer MlndseL 8rand 8esonance
W lL lncludes everyLhlng LhaL exlsLs ln Lhe mlnds of
cusLomer wlLh respecL Lo a brand LhoughLs
feellngsexperlence
W 3 A's Model for learnlng cusLomer mlndseL
W 8rand Awareness
W 8rand assoclaLlon
W 8rand aLLlLude
W 8rand aLLachmenL/loyallLy
W 8rand AcLlvlLy
MarkeL erformance
8rand
roflLablllLy
rlce
remlums
rlce
LlasLlclLy
MarkeL
Share
Llne
CaLegory
LxLenslon
CosL
SLrucLrure
Share Polder value
W 8rand value decldes Lhe share prlce
W SLrong brand beLLer reLurn
W Company should glve prlorlLles Lo SLoke
holder who help ln creaLlng flnanclal caplLal
rogram CuallLy MulLlpller
W ClarlLy ClarlLy of conveyed markeLlng
message
W 8elevance Pow meanlngful Lhe ls Lhe
markeLlng program
W ulsLlncLlveness Pow creaLlve unlque Lhe
markeLlng program
W ConslsLency Pow coheslve welllnLegraLed
Lhe markeLlng program ls
MarkeL place MulLlpller
W CompeLlLlve SuperlorlLy Pow effecLlve ls Lhe
markeLlng lnvesLmenL of Lhe CompeLlLor
W Channel SupporL LfforL of varlous markeLlng
parLner
W CusLomer Slze roflle Pow many whaL
Lype of cusLomer Lhe brand aLLached wlLh
lnvesLor SenLlmenL MulLlpller
W MarkeL uynamlcs lnLeresL raLe Supply of
caplLal eLc
W CrowLh oLenLlal CrowLh prospecL for Lhe
brand ln Lhe lndusLry ln whlch lL operaLes
W 8lsk roflle WhaL are Lhe rlsk ln Lhe markeL
W 8rand ConLrlbuLlon Pow lmporLanL Lhe
brand as parL brands porLfollo
8esonance Model Plerarchy
W CusLomer MlndseL CaLegory MkL Manager
W MarkeLlng performance Chlef MkL Cfflcer
W CLC Share holder value