Project 1

Assume that an accredited provider of higher education operating on a distance learning basis wants to become the number one service provider in the South African market. The management of the organisation has approached you to conduct marketing research which would provide the necessary information the organisation needs in order to make effective marketing decisions that would assist the organisation in becoming a number one service provider in the country. You are initially required to design a marketing research proposal that would show clearly how the marketing research would be done. You are required to address the following issues in the marketing research proposal: 1. The project title 2. The statement of the problem 3. Research questions and objectives 4. A brief literature review 5. The research design 6. The type of sampling to be used 7. Data collection method/s 8. Staffing requirements 9. Estimated costs and time schedule

Project 2
Market Analysis and opportunity for distribution and growth of Life Insurance Business through Brokers. 1. 2. 3. 4. 5. 6. 7. 8. 9. Overview of the Company Objective of the Research Project Literature Review Life Insurance Market, Comparison between Players and their Market share Trend and Forecasting Single Premium and APE Growth Broking Industry in India and SWOT Analysis Research Design for Life Insurance Business through Brokers Research Methods Cost Benefit Analysis

Expected Time to submit the same SF1 Dec 2nd 2011 SP 2 Nov 30th SM 1 Dec 10th SM 2 Dec 10th