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  • Welch's Final Presentation

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    Umair_gh
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    1) Welch's began in 1869 when Dr. Thomas Welch processed the first bottles of unfermented grape juice for use in church communion services. 2) Today, Welch's is the world's leading marketer of Concord and Niagara grape products, with over 400 items including juices, snacks, and drinks. 3) Welch's products are targeted towards health-conscious consumers, young adults interested in health and fitness, and parents seeking healthy options for children.

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    1) Welch's began in 1869 when Dr. Thomas Welch processed the first bottles of unfermented grape juice for use in church communion services. 2) Today, Welch's is the world's leading marketer of Concord and Niagara grape products, with over 400 items including juices, snacks, and drinks. 3) Welch's products are targeted towards health-conscious consumers, young adults interested in health and fitness, and parents seeking healthy options for children.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    17 views11 pages

    Welch's Final Presentation

    Uploaded by

    Umair_gh
    1) Welch's began in 1869 when Dr. Thomas Welch processed the first bottles of unfermented grape juice for use in church communion services. 2) Today, Welch's is the world's leading marketer of Concord and Niagara grape products, with over 400 items including juices, snacks, and drinks. 3) Welch's products are targeted towards health-conscious consumers, young adults interested in health and fitness, and parents seeking healthy options for children.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Promoters Muhammad Nadeem Muhammad Shafiq Umair Ghayas Umer Zia

    Promoters Ruhama Pervaiz Samarah Khan Fahad Naveed Ali Qayyum

    History
    The story of Welch's began in 1869 in Vineland, New Jersey when physician and dentist Thomas Bramwell Welch and his son Charles processed the first bottles of "unfermented wine" to use during

    their church's communion service.


    Today Welch's is the world's leading marketer of Concord and Niagara-based grape products with over 400 items

    List of products
    Welch's Grape Juice Welch's White Grape Peach Juice Welch's Sparkling White Grape Juice Cocktail Welch's Apple Cranberry Juice Welch's Fruit Snacks Welch's Strawberry Breeze

    Welch's Passionfruit Juice


    Welch's Cranapple Juice Welch's Mountain Berry Juice

    Health Benefits
    High concentration of natural antioxidant compounds
    Promotes cardiovascular health Helps support and defend a healthy immune system Shows promise in protecting memory and cognitive health Just 4 ounces counts as one serving (or cup) of fruit and is a

    great way to get protective purple in the diet


    No added sugar, no fat, no cholesterol

    Competitors
    Nestle Juices
    J2O Minute maid

    Target Market
    Health conscious people
    Young adults who are into sports and

    healthy activities
    Parents who want healthy stuff

    for their kids

    The promotional Mix


    Viral marketing: facebook community group, promoted a healthier lifestyle by giving health tips
    Ran a teaser campaign by putting fruits around the campus

    Promotional Mix cont


    PR Activities: Sponsored a Football tournament at MultiPurpose Ground F-6 from 4th to 19th April,2009
    Sampling

    free drinks for players


    Publicity

    coverage on fm91, news one and Aaj News

    Promotional Mix cont.


    Marketing Collateral: Poster for print media (Newspapers and Magazines)

    Promotional Mix cont


    Point-of-Purchase Advert: Posters that would be hanged/pasted on retail stores

    Promotional Mix cont


    Advertisement:
    Healthy lifestyle Stud of its own

    Public service message


    Welchs gives you brains Not every purple is Welchs

    Welch's gives you endurance


    Radio Ad abbbbbbaaa

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