Company Details

History
Founder: John Cadbury Location: Birmingham, UK Year: : 1824
1. 2. 3. 4. 5. THANE INDURI (PUNE) MALANPUR (GWALIOR) BANGALORE BADDI (H.P.)

Mfg. Units

INDIA

MUMBAI

1948
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Company Details
Mission
Working together to create brands people love.

Vision
Cadbury means quality.

Marketing Strategy

PRODUCT Product Variety Features Quality Packaging Sizes

PRICE

PROMOTION

PLACE

List Price

Sales Promotion Advertising Direct Marketing

Locations Market Segmentation

Product Variety

Features

Chocolate bar & recently launched

Chocolate balls (Laddoos). Made from real Dark chocolate. Contains more MILK than any other chocolate and hence, more PROTEIN.

Quality
High quality cocoa beans.
Core purpose Commitment to quality in everything we do.

Packaging
PURITY-SEALED PACKAGING

Size and Price

WEIGHT (Gm.)
10.5 22 40 42 (crackle)

PRICE (Rs.)
5 10 20 25

95
80 (fruit & nut) 165

50
55 90
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Sales Strategy
Segmentation

Demographic

Geographic

Behavioral

Age/Income

Urban/Semi-Urban

Occasions
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Sales Promotion and Advertising

THE REAL TASTE OF LIFE (80s)... KYA SWAAD HAI ZINDAGI KA (90s)...

(For kids in all of us.) KHAANE WAALON KO KHAANE KA BAHANA CHAHIYE (90s)... PAPPU PASS HO GAYA PAHLI TAREEKH HAI SHUBH ARAMBH

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Distribution
The distribution channel is very strong. Distribution is mainly through retailers and

wholesalers.
Stocks easily available at Pan shops,

grocery shops, shopping malls, etc. even in remote areas.

Hence, reachable to every current

and potential customer.

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Market Scenario
Cadbury has market share of 70%,

out of which Dairy Milk occupies 30% share. The biggest rival, Nestle, occupies approx. 22% market share.

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