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Advertising Lesson Plan Day 2
Advertising Lesson Plan Day 2
Lesson Title: Persuasive Techniques in Advertising Part II Lesson Overview: Students will view 6 advertisements and determine the type of advertising strategies are being used. Class/Content Area: Business Grade Level: 9-12 Length: 1 day (1 hr., 20 min. class) Lesson Objectives: Given worksheet, students will analyze 6 advertisements and determine what persuasive ad techniques are being used with 90% accuracy.
Skills Taught/Key Concepts: Persuasive strategies, Analyzing, Advertising information DOE Standards/Performance Indicators: Old GDOE Standards Content Standard 1: Basic Principles and Practices: Business, Industry and Govt. 1.HS.8 Demonstrate knowledge in the language of Business. 1.HS.38 Develop, implement and evaluate a marketing (advertising) project.
SAT-10 Alignment Reading Comprehension - Critical Thinking Listening Comprehension - Information ESLR Addressed:
__x___ Problem Solver Technologically Literate _____ Effective Communicator _____ Responsible Citizens _____
Materials/Resources: Analyzing Ads handout, Web resources for Finding Example Advertisements Listing, Commercial Assessment Rubric handout. A whole bunch of print media available (newspapers, journals, magazines, posters, etc.), 4 radios. Computer & Internet. Checking for Understanding: Applying, evaluating, Guided Practice: Worksheet, question and answer, class discussion, Models/Examples n/a
Closing Activity
Summarize with discussion what ads were easier to decide the technique. Ask, what challenges did they encounter with finding advertisements.
Terms/Vocabulary
Notes
Bring a lot of print media (newspapers, magazines, journals, etc.)
Assignment
Analyzing Ads worksheet. To be presented next class