Restaurant Market Potential

Prepared by Lee Wheeler

3610 FM 365 - Port Arthur Drive Time: 5 minutes Demographic Summary Population Population 18+ Households Median Household Income 2010 24,272 18,792 10,431 $47,631 2015 24,071 18,707 10,398 $55,807 Latitude: 29.952881 Longitude: -93.986791

Expected Number of Product/Consumer Behavior Adults Percent MPI

Went to family restaurant/steak house in last 6 months Family restaurant/steak house last month: <2 times Family restaurant/steak house last month: 2-4times Family restaurant/steak house last month: 5+ times Family restaurant/steak house last 6 months: breakfast Family restaurant/steak house last 6 months: lunch Family restaurant/steak house last 6 months: snack Family restaurant/steak house last 6 months: dinner Family restaurant/steak house last 6 months: weekday Family restaurant/steak house last 6 months: weekend Family restaurant/steak house last 6 months: Applebee`s Family restaurant/steak house last 6 months: Bennigan`s Family restaurant/steak house last 6 months: Bob Evans Farm Family restaurant/steak house last 6 months: Cheesecake Factory Family restaurant/steak house last 6 months: Chili`s Grill & Bar Family restaurant/steak house last 6 months: Cracker Barrel Family restaurant/steak house last 6 months: Denny`s Family restaurant/steak house last 6 months: Friendly`s Family restaurant/steak house last 6 months: Golden Corral Family restaurant/steak house last 6 months: Intl Hse of Pancakes Family restaurant/steak house last 6 months: Lone Star Steakhouse Family restaurant/steak house last 6 months: Old Country Buffet Family restaurant/steak house last 6 months: Olive Garden Family restaurant/steak house last 6 months: Outback Steakhouse Family restaurant/steak house last 6 months: Perkins Family restaurant/steak house last 6 months: Red Lobster Family restaurant/steak house last 6 months: Red Robin Family restaurant/steak house last 6 months: Ruby Tuesday Family restaurant/steak house last 6 months: Ryan`s Family restaurant/steak house last 6 months: Sizzler Family restaurant/steak house last 6 months: T.G.I. Friday`s Went to fast food/drive-in restaurant in last 6 months Went to fast food/drive-in restaurant <5 times/month Went to fast food/drive-in restaurant 5-12 times/month Went to fast food/drive-in restaurant 13+ times/month Fast food/drive-in last 6 months: breakfast Fast food/drive-in last 6 months: lunch Fast food/drive-in last 6 months: snack Fast food/drive-in last 6 months: dinner

14,035 4,881 5,199 3,955 2,463 4,906 548 10,536 7,812 8,440 5,300 515 1,213 889 1,879 2,544 1,738 703 1,571 1,845 584 734 3,448 2,138 980 2,809 1,045 1,528 676 444 1,910 16,999 5,570 6,117 5,311 5,279 11,451 3,203 9,764

74.7% 26.0% 27.7% 21.0% 13.1% 26.1% 2.9% 56.1% 41.6% 44.9% 28.2% 2.7% 6.5% 4.7% 10.0% 13.5% 9.2% 3.7% 8.4% 9.8% 3.1% 3.9% 18.3% 11.4% 5.2% 14.9% 5.6% 8.1% 3.6% 2.4% 10.2% 90.5% 29.6% 32.5% 28.3% 28.1% 60.9% 17.0% 52.0%

102 100 101 108 110 103 104 105 107 101 109 95 141 72 89 111 98 99 109 88 102 124 108 95 140 103 112 91 80 75 96 101 97 103 102 101 103 95 107

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI

3/08/2011

Page 1 of 2

Restaurant Market Potential

Prepared by Lee Wheeler
3610 FM 365 - Port Arthur Drive Time: 5 minutes Expected Number of Product/Consumer Behavior Fast food/drive-in last 6 months: weekday Fast food/drive-in last 6 months: weekend Fast food/drive-in last 6 months: A & W Fast food/drive-in last 6 months: Arby`s Fast food/drive-in last 6 months: Boston Market Fast food/drive-in last 6 months: Burger King Fast food/drive-in last 6 months: Captain D`s Fast food/drive-in last 6 months: Carl`s Jr. Fast food/drive-in last 6 months: Checkers Fast food/drive-in last 6 months: Chick-l-A Fast food/drive-in last 6 mo: Chipotle Mex. Grill Fast food/drive-in last 6 months: Chuck E. Cheese`s Fast food/drive-in last 6 months: Church`s Fr. Chicken Fast food/drive-in last 6 months: Dairy Queen Fast food/drive-in last 6 months: Del Taco Fast food/drive-in last 6 months: Domino`s Pizza Fast food/drive-in last 6 months: Dunkin` Donuts Fast food/drive-in last 6 months: Fuddruckers Fast food/drive-in last 6 months: Hardee`s Fast food/drive-in last 6 months: Jack in the Box Fast food/drive-in last 6 months: KFC Fast food/drive-in last 6 months: Little Caesars Fast food/drive-in last 6 months: Long John Silver`s Fast food/drive-in last 6 months: McDonald`s Fast food/drive-in last 6 months: Panera Bread Fast food/drive-in last 6 months: Papa John`s Fast food/drive-in last 6 months: Pizza Hut Fast food/drive-in last 6 months: Popeyes Fast food/drive-in last 6 months: Quiznos Fast food/drive-in last 6 months: Sonic Drive-In Fast food/drive-in last 6 months: Starbucks Fast food/drive-in last 6 months: Steak n Shake Fast food/drive-in last 6 months: Subway Fast food/drive-in last 6 months: Taco Bell Fast food/drive-in last 6 months: Wendy`s Fast food/drive-in last 6 months: Whataburger Fast food/drive-in last 6 months: White Castle Fast food/drive-in last 6 months: eat in Fast food/drive-in last 6 months: home delivery Fast food/drive-in last 6 months: take-out/drive-thru Fast food/drive-in last 6 months: take-out/walk-in 13,157 9,372 1,184 5,032 803 7,395 749 833 537 2,023 847 845 720 3,929 466 2,385 1,866 407 1,519 1,806 5,776 1,246 1,538 11,125 1,754 1,718 4,755 1,141 1,578 1,969 2,257 1,250 6,333 6,383 6,378 648 854 7,445 2,060 10,405 4,439 Adults Percent 70.0% 49.9% 6.3% 26.8% 4.3% 39.3% 4.0% 4.4% 2.9% 10.8% 4.5% 4.5% 3.8% 20.9% 2.5% 12.7% 9.9% 2.2% 8.1% 9.6% 30.7% 6.6% 8.2% 59.2% 9.3% 9.1% 25.3% 6.1% 8.4% 10.5% 12.0% 6.7% 33.7% 34.0% 33.9% 3.4% 4.5% 39.6% 11.0% 55.4% 23.6% MPI 104 102 124 128 80 106 74 75 84 85 83 97 86 125 76 90 86 75 103 88 106 97 113 104 100 102 108 84 88 91 82 121 107 106 105 76 105 103 98 106 96 Latitude: 29.952881 Longitude: -93.986791

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI

3/08/2011

Page 2 of 2

Restaurant Market Potential

Prepared by Lee Wheeler
3610 FM 365 - Port Arthur Drive Time: 10 minutes Demographic Summary Population Population 18+ Households Median Household Income 2010 66,296 51,946 25,516 $49,097 2015 65,386 51,354 25,225 $56,214 Latitude: 29.952881 Longitude: -93.986791

Expected Number of Product/Consumer Behavior Adults Percent MPI

Went to family restaurant/steak house in last 6 months Family restaurant/steak house last month: <2 times Family restaurant/steak house last month: 2-4times Family restaurant/steak house last month: 5+ times Family restaurant/steak house last 6 months: breakfast Family restaurant/steak house last 6 months: lunch Family restaurant/steak house last 6 months: snack Family restaurant/steak house last 6 months: dinner Family restaurant/steak house last 6 months: weekday Family restaurant/steak house last 6 months: weekend Family restaurant/steak house last 6 months: Applebee`s Family restaurant/steak house last 6 months: Bennigan`s Family restaurant/steak house last 6 months: Bob Evans Farm Family restaurant/steak house last 6 months: Cheesecake Factory Family restaurant/steak house last 6 months: Chili`s Grill & Bar Family restaurant/steak house last 6 months: Cracker Barrel Family restaurant/steak house last 6 months: Denny`s Family restaurant/steak house last 6 months: Friendly`s Family restaurant/steak house last 6 months: Golden Corral Family restaurant/steak house last 6 months: Intl Hse of Pancakes Family restaurant/steak house last 6 months: Lone Star Steakhouse Family restaurant/steak house last 6 months: Old Country Buffet Family restaurant/steak house last 6 months: Olive Garden Family restaurant/steak house last 6 months: Outback Steakhouse Family restaurant/steak house last 6 months: Perkins Family restaurant/steak house last 6 months: Red Lobster Family restaurant/steak house last 6 months: Red Robin Family restaurant/steak house last 6 months: Ruby Tuesday Family restaurant/steak house last 6 months: Ryan`s Family restaurant/steak house last 6 months: Sizzler Family restaurant/steak house last 6 months: T.G.I. Friday`s Went to fast food/drive-in restaurant in last 6 months Went to fast food/drive-in restaurant <5 times/month Went to fast food/drive-in restaurant 5-12 times/month Went to fast food/drive-in restaurant 13+ times/month Fast food/drive-in last 6 months: breakfast Fast food/drive-in last 6 months: lunch Fast food/drive-in last 6 months: snack Fast food/drive-in last 6 months: dinner

35,920 12,805 13,281 9,834 6,142 12,748 1,398 26,549 19,582 21,647 13,208 1,303 3,319 2,115 4,486 7,008 4,291 1,750 4,451 4,753 1,517 1,970 8,545 5,298 2,541 7,329 2,419 3,832 2,261 1,063 4,745 44,080 14,631 15,860 13,587 13,575 29,214 8,065 25,320

69.2% 24.7% 25.6% 18.9% 11.8% 24.5% 2.7% 51.1% 37.7% 41.7% 25.4% 2.5% 6.4% 4.1% 8.6% 13.5% 8.3% 3.4% 8.6% 9.2% 2.9% 3.8% 16.5% 10.2% 4.9% 14.1% 4.7% 7.4% 4.4% 2.0% 9.1% 84.9% 28.2% 30.5% 26.2% 26.1% 56.2% 15.5% 48.7%

95 95 93 97 99 97 96 96 97 94 98 87 140 62 77 111 88 89 111 82 96 121 97 85 131 97 94 83 97 65 86 95 92 97 94 94 95 87 100

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI

3/08/2011

Page 1 of 2

Restaurant Market Potential

Prepared by Lee Wheeler
3610 FM 365 - Port Arthur Drive Time: 10 minutes Expected Number of Product/Consumer Behavior Fast food/drive-in last 6 months: weekday Fast food/drive-in last 6 months: weekend Fast food/drive-in last 6 months: A & W Fast food/drive-in last 6 months: Arby`s Fast food/drive-in last 6 months: Boston Market Fast food/drive-in last 6 months: Burger King Fast food/drive-in last 6 months: Captain D`s Fast food/drive-in last 6 months: Carl`s Jr. Fast food/drive-in last 6 months: Checkers Fast food/drive-in last 6 months: Chick-l-A Fast food/drive-in last 6 mo: Chipotle Mex. Grill Fast food/drive-in last 6 months: Chuck E. Cheese`s Fast food/drive-in last 6 months: Church`s Fr. Chicken Fast food/drive-in last 6 months: Dairy Queen Fast food/drive-in last 6 months: Del Taco Fast food/drive-in last 6 months: Domino`s Pizza Fast food/drive-in last 6 months: Dunkin` Donuts Fast food/drive-in last 6 months: Fuddruckers Fast food/drive-in last 6 months: Hardee`s Fast food/drive-in last 6 months: Jack in the Box Fast food/drive-in last 6 months: KFC Fast food/drive-in last 6 months: Little Caesars Fast food/drive-in last 6 months: Long John Silver`s Fast food/drive-in last 6 months: McDonald`s Fast food/drive-in last 6 months: Panera Bread Fast food/drive-in last 6 months: Papa John`s Fast food/drive-in last 6 months: Pizza Hut Fast food/drive-in last 6 months: Popeyes Fast food/drive-in last 6 months: Quiznos Fast food/drive-in last 6 months: Sonic Drive-In Fast food/drive-in last 6 months: Starbucks Fast food/drive-in last 6 months: Steak n Shake Fast food/drive-in last 6 months: Subway Fast food/drive-in last 6 months: Taco Bell Fast food/drive-in last 6 months: Wendy`s Fast food/drive-in last 6 months: Whataburger Fast food/drive-in last 6 months: White Castle Fast food/drive-in last 6 months: eat in Fast food/drive-in last 6 months: home delivery Fast food/drive-in last 6 months: take-out/drive-thru Fast food/drive-in last 6 months: take-out/walk-in 33,739 24,315 3,092 13,247 1,890 19,304 2,565 1,730 1,438 5,237 1,990 2,154 1,937 10,457 955 5,871 4,395 1,026 4,702 4,141 15,332 3,184 4,596 28,943 4,201 4,281 12,703 2,926 3,810 5,410 5,089 3,353 16,401 16,259 16,788 1,566 2,357 19,171 5,034 26,968 11,139 Adults Percent 65.0% 46.8% 6.0% 25.5% 3.6% 37.2% 4.9% 3.3% 2.8% 10.1% 3.8% 4.1% 3.7% 20.1% 1.8% 11.3% 8.5% 2.0% 9.1% 8.0% 29.5% 6.1% 8.8% 55.7% 8.1% 8.2% 24.5% 5.6% 7.3% 10.4% 9.8% 6.5% 31.6% 31.3% 32.3% 3.0% 4.5% 36.9% 9.7% 51.9% 21.4% MPI 97 96 117 122 68 100 91 57 81 80 71 90 84 120 57 80 73 68 116 73 101 90 122 98 87 92 104 78 77 90 67 118 100 98 100 66 104 96 87 99 87 Latitude: 29.952881 Longitude: -93.986791

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI

3/08/2011

Page 2 of 2

Restaurant Market Potential

Prepared by Lee Wheeler
3610 FM 365 - Port Arthur Drive Time: 15 minutes Demographic Summary Population Population 18+ Households Median Household Income 2010 138,776 106,125 49,125 $41,680 2015 135,752 104,207 48,085 $50,440 Latitude: 29.952881 Longitude: -93.986791

Expected Number of Product/Consumer Behavior Adults Percent MPI

Went to family restaurant/steak house in last 6 months Family restaurant/steak house last month: <2 times Family restaurant/steak house last month: 2-4times Family restaurant/steak house last month: 5+ times Family restaurant/steak house last 6 months: breakfast Family restaurant/steak house last 6 months: lunch Family restaurant/steak house last 6 months: snack Family restaurant/steak house last 6 months: dinner Family restaurant/steak house last 6 months: weekday Family restaurant/steak house last 6 months: weekend Family restaurant/steak house last 6 months: Applebee`s Family restaurant/steak house last 6 months: Bennigan`s Family restaurant/steak house last 6 months: Bob Evans Farm Family restaurant/steak house last 6 months: Cheesecake Factory Family restaurant/steak house last 6 months: Chili`s Grill & Bar Family restaurant/steak house last 6 months: Cracker Barrel Family restaurant/steak house last 6 months: Denny`s Family restaurant/steak house last 6 months: Friendly`s Family restaurant/steak house last 6 months: Golden Corral Family restaurant/steak house last 6 months: Intl Hse of Pancakes Family restaurant/steak house last 6 months: Lone Star Steakhouse Family restaurant/steak house last 6 months: Old Country Buffet Family restaurant/steak house last 6 months: Olive Garden Family restaurant/steak house last 6 months: Outback Steakhouse Family restaurant/steak house last 6 months: Perkins Family restaurant/steak house last 6 months: Red Lobster Family restaurant/steak house last 6 months: Red Robin Family restaurant/steak house last 6 months: Ruby Tuesday Family restaurant/steak house last 6 months: Ryan`s Family restaurant/steak house last 6 months: Sizzler Family restaurant/steak house last 6 months: T.G.I. Friday`s Went to fast food/drive-in restaurant in last 6 months Went to fast food/drive-in restaurant <5 times/month Went to fast food/drive-in restaurant 5-12 times/month Went to fast food/drive-in restaurant 13+ times/month Fast food/drive-in last 6 months: breakfast Fast food/drive-in last 6 months: lunch Fast food/drive-in last 6 months: snack Fast food/drive-in last 6 months: dinner

70,635 25,706 25,485 19,446 12,037 24,597 2,949 49,501 35,198 42,217 25,164 2,813 5,650 4,499 8,356 12,478 8,894 3,180 10,250 9,697 2,995 4,156 14,680 10,397 4,454 14,945 4,491 7,932 6,230 2,438 9,287 89,285 29,189 31,046 29,045 27,366 56,324 16,207 49,294

66.6% 24.2% 24.0% 18.3% 11.3% 23.2% 2.8% 46.6% 33.2% 39.8% 23.7% 2.7% 5.3% 4.2% 7.9% 11.8% 8.4% 3.0% 9.7% 9.1% 2.8% 3.9% 13.8% 9.8% 4.2% 14.1% 4.2% 7.5% 5.9% 2.3% 8.8% 84.1% 27.5% 29.3% 27.4% 25.8% 53.1% 15.3% 46.4%

91 93 87 94 95 91 100 88 86 90 92 92 116 65 70 97 89 79 126 82 93 125 82 82 112 97 85 84 130 73 82 94 90 93 99 93 90 85 95

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI

3/08/2011

Page 1 of 2

Restaurant Market Potential

Prepared by Lee Wheeler
3610 FM 365 - Port Arthur Drive Time: 15 minutes Expected Number of Product/Consumer Behavior Fast food/drive-in last 6 months: weekday Fast food/drive-in last 6 months: weekend Fast food/drive-in last 6 months: A & W Fast food/drive-in last 6 months: Arby`s Fast food/drive-in last 6 months: Boston Market Fast food/drive-in last 6 months: Burger King Fast food/drive-in last 6 months: Captain D`s Fast food/drive-in last 6 months: Carl`s Jr. Fast food/drive-in last 6 months: Checkers Fast food/drive-in last 6 months: Chick-l-A Fast food/drive-in last 6 mo: Chipotle Mex. Grill Fast food/drive-in last 6 months: Chuck E. Cheese`s Fast food/drive-in last 6 months: Church`s Fr. Chicken Fast food/drive-in last 6 months: Dairy Queen Fast food/drive-in last 6 months: Del Taco Fast food/drive-in last 6 months: Domino`s Pizza Fast food/drive-in last 6 months: Dunkin` Donuts Fast food/drive-in last 6 months: Fuddruckers Fast food/drive-in last 6 months: Hardee`s Fast food/drive-in last 6 months: Jack in the Box Fast food/drive-in last 6 months: KFC Fast food/drive-in last 6 months: Little Caesars Fast food/drive-in last 6 months: Long John Silver`s Fast food/drive-in last 6 months: McDonald`s Fast food/drive-in last 6 months: Panera Bread Fast food/drive-in last 6 months: Papa John`s Fast food/drive-in last 6 months: Pizza Hut Fast food/drive-in last 6 months: Popeyes Fast food/drive-in last 6 months: Quiznos Fast food/drive-in last 6 months: Sonic Drive-In Fast food/drive-in last 6 months: Starbucks Fast food/drive-in last 6 months: Steak n Shake Fast food/drive-in last 6 months: Subway Fast food/drive-in last 6 months: Taco Bell Fast food/drive-in last 6 months: Wendy`s Fast food/drive-in last 6 months: Whataburger Fast food/drive-in last 6 months: White Castle Fast food/drive-in last 6 months: eat in Fast food/drive-in last 6 months: home delivery Fast food/drive-in last 6 months: take-out/drive-thru Fast food/drive-in last 6 months: take-out/walk-in 64,800 49,168 5,863 23,578 3,949 39,303 7,523 3,660 3,702 11,720 4,025 4,647 7,596 18,874 2,255 13,394 7,500 2,037 10,267 9,458 31,856 7,480 9,474 58,362 7,760 8,391 26,011 8,985 7,340 12,302 9,826 6,653 30,962 31,962 34,185 4,383 5,646 35,452 10,681 53,164 23,961 Adults Percent 61.1% 46.3% 5.5% 22.2% 3.7% 37.0% 7.1% 3.4% 3.5% 11.0% 3.8% 4.4% 7.2% 17.8% 2.1% 12.6% 7.1% 1.9% 9.7% 8.9% 30.0% 7.0% 8.9% 55.0% 7.3% 7.9% 24.5% 8.5% 6.9% 11.6% 9.3% 6.3% 29.2% 30.1% 32.2% 4.1% 5.3% 33.4% 10.1% 50.1% 22.6% MPI 91 95 108 106 70 100 131 59 103 88 70 95 161 106 66 89 61 66 124 82 103 103 123 97 78 88 104 117 72 101 63 114 92 94 100 91 122 87 90 96 92 Latitude: 29.952881 Longitude: -93.986791

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI

3/08/2011

Page 2 of 2