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    Edite Dileep

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    Arjun Kumar Saini
    The document presents findings from a study on client behavior towards ING Vysya Life Insurance. It profiles the company and outlines its strategic objectives to understand customer preferences for investment products and alternatives. It then describes the company hierarchy, research methodology used in the study, and analyzes findings related to respondent demographics, income levels, occupations, insurance ownership, and factors influencing investment choices. The conclusion indicates that most respondents were aged 31-40, earned Rs. 2-2.5 lakhs annually, were salaried employees, and preferred investments based on potential returns over risk or time horizon.

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    Edite Dileep

    Uploaded by

    Arjun Kumar Saini
    9 views12 pages
    The document presents findings from a study on client behavior towards ING Vysya Life Insurance. It profiles the company and outlines its strategic objectives to understand customer preferences for investment products and alternatives. It then describes the company hierarchy, research methodology used in the study, and analyzes findings related to respondent demographics, income levels, occupations, insurance ownership, and factors influencing investment choices. The conclusion indicates that most respondents were aged 31-40, earned Rs. 2-2.5 lakhs annually, were salaried employees, and preferred investments based on potential returns over risk or time horizon.

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    The document presents findings from a study on client behavior towards ING Vysya Life Insurance. It profiles the company and outlines its strategic objectives to understand customer preferences for investment products and alternatives. It then describes the company hierarchy, research methodology used in the study, and analyzes findings related to respondent demographics, income levels, occupations, insurance ownership, and factors influencing investment choices. The conclusion indicates that most respondents were aged 31-40, earned Rs. 2-2.5 lakhs annually, were salaried employees, and preferred investments based on potential returns over risk or time horizon.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    9 views12 pages

    Edite Dileep

    Uploaded by

    Arjun Kumar Saini
    The document presents findings from a study on client behavior towards ING Vysya Life Insurance. It profiles the company and outlines its strategic objectives to understand customer preferences for investment products and alternatives. It then describes the company hierarchy, research methodology used in the study, and analyzes findings related to respondent demographics, income levels, occupations, insurance ownership, and factors influencing investment choices. The conclusion indicates that most respondents were aged 31-40, earned Rs. 2-2.5 lakhs annually, were salaried employees, and preferred investments based on potential returns over risk or time horizon.

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    PRESENTATION ON CLIENT BEHAVIOR ING VYSYA LIFE INSURANCE FOR ING VYSYA LIFE INSURANCE PVT.LTD.

    By Dileep chouhan MBA-111 sem

    Company Profile

    The Insurance sector in India governed by Insurance Act, 1938,

    Insurance Regulatory and Development Authority (IRDA) 1972,

    ING & their products types, benefits, risks, limitations, history, latest trends, global scenarios and various operational and marketing policies relating to the customer With more than 28000 employees

    Strategic Intent
    OBJETIVE To understand investors Preference investment alternatives

    To assess the various products of ING What characteristics of the investment product had influenced investors to make the investment in particular investment

    Competitors

    COMPANY HIERCHY
    Kshitij Jain MD & CEO

    Rahul Agarwal Chief Distributio n Officer

    B.Ashwin Chief Operating Officer

    John Boers Chief Financial Officer

    Uco Vegter Chief Marketing & Strategy Officer

    Priya G Director Human Resource

    Parag Mathur Legal Counsel, Company Secretary

    RESEARCH METHODOLOGY
    STATEMENT OF THE PROBLEM OBJECTIVE OF THE STUDY

    TYPES OF RESEARCH: Primary Research Data: Secondary Research Data:

    SAMPLING TECHNIQUE

    ANALYSIS
    AGE RANGE < 25 25 30 31 40 >50 NO. OF RESPONDENTS 24 22 38 16

    NO. OF RESPONDENTS

    16 24

    <25 25-30 31-40 >50


    38 22

    INCOME RANGE
    < 1 LAKH 1 LAKH-1.5 LAKH 1.5 LAKH-2 LAKH 2 LAKH-2.5 LAKH > 2.5 LAKH
    45

    NO OF RESPONDENTS
    5 10 35 40 10

    % OF RESPONDENTS
    5% 10% 35% 40% 10%

    40 40 35 35 30 25 20 15 10 10 PERCENTAGE OF RESPONDENTS Column2

    10
    5 5 0 <1 LAKH 1-1.5 LAKH1.5-2 LAKH2-2.5 LAKH >2.5 LAKH

    SELF EMPLOYED

    PROFESSIONAL

    SALARIED

    29

    25

    46

    50

    46

    45
    40 35 29 30 25 25 20 15

    10
    5 0 SELF EMPLOYED PROFESSIONAL SALARIED

    CONCLUSION

    Majority of the investors belonged to the group 31to 40 years. Majority of the respondents were in income bracket of Rs.2 lakh-2.5 lakh per annum.

    There are 57% people having life insurance policy of different companies and 43% are not having.

    Most people prefer return while going for an investment


    followed by risk and time preference

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