BRIEF 3- LATE NIGHT LOUNGE LOVER// Installation

Brief Installation for a pop up restauraunt in Leeds creating a series of custom letterforms, the letterforms are being produced to adorn the entrance of the event. An extension of the range has also been proposed showing how the idea could work across further media.

Context The letterforms were displayed on stacks of cardboard boxes, part of the temporary element of the event. The 290mm square prints left 110m border of cardboard box around each. Visitors entered the event through the middle of the two towers into a bar area where drinks were served.

Product Specification 290x290mm Prints mounted on 400mm x 400mm box faces.

Benjamin McKean Module Code Board No.

OUGD301 2/4

BRIEF 3- LATE NIGHT LOUNGE LOVER// Overview

Concept The client had been looking at context such as graffiti artist Ben Eine, so my response used the addition of textures and stressing of the characters to fit in with the street culture.

Product Specification 290x290mm Prints

Benjamin McKean Module Code Board No.

OUGD301 1/4

BRIEF 3- LATE NIGHT LOUNGE LOVER// Menu

Concept Menu design to be given out on the night of the event. The front of tvhe menu uses the boxes from the installation as a structure for laying out the text.

Product Specification 105 x 370mm

Benjamin McKean Module Code Board No.

OUGD301 3/4

BRIEF 3- LATE NIGHT LOUNGE LOVER// Products

Concept As the event was aimed at people arts culture, souvenire mugs have been produced to remeber the event and celebrate the interesting letterforms which are featured on the installation.

Benjamin McKean Module Code Board No.

OUGD301 4/4