8kAND IAS1kACk

GkCU MLM8LkS
DAkSnNI SANGnAVI
IALAk 1kIVLDI
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MCNIkA A8ANL
kACnI1I 8nANDAkI
SAGAk GANDnI
SnWL1A VL1AL
VAkUN knIMANI

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Introduct|on
lasLrack was launched ln 1998 as a subbrand of 1lLan lL was spun off as an
lndependenL brand of waLches LargeLlng Lhe urban youLh ln 2003 Slnce Lhen lL
has lnfllLraLed Lhe llves of lndla's youLh wlLh deslgns LhaL were refreshlngly
dlfferenL and affordable uurlng LhaL Llme lasLrack also [umped headlong lnLo
Lhe eye gear buslness and ln Lhe lasL 4 years has qulckly noLched up Lhe LlLle of
belng Lhe largesL sunglasses brand ln Lhe counLry
lasLrack has now pushed pasL Lhe horlzons lnLo newer areas bags belLs
walleLs and wrlsL bands as parL of lLs mlsslon Lo offer Lhe youLh everyLhlng
Lhey need Lo be cool! now servlng up lLs vlslon ln slx dlfferenL flavours enough
Lo fully pack a chllled ouL sLore lasLrack has chosen Lo 'Move Cn' and Lhrow
open Lhe doors of lLs own sLores for lLs young consumers 1he 8rand sLore ls all
seL Lo caLer Lo every need of Loday's youLh as a compleLe accessorles
desLlnaLlon havlng all lasLrack gear under one roof 1he flrsL sLore landed on
Lhe scene ln une early 2009 lasLrack plans Lo have 30 such sLores by 2010