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Group 1 Marketing Management
Group 1 Marketing Management
INTRODUCTION
BUDGETING
Particulars ValuesRemark
Advertisement R&D Profit/Unit TBD No.Ofunitsforbreakeven Sales Month1 month2 month3 Month4 Month5 Month6 Month7 Month8
40,000
Market Segmentation
Demographic segmentation
Target Market
Positioning
It is a premium brand targeted at the people who are ready to pay for the added feature and the brand value of the product. We will also position the product as a utility product with a high quality and a high brand value.
PRODUCT
Product variety Quality
Product
Design Brand name and Logo Packaging Size Warranties Returns Services
BOOTC
PRICE
List price
Discount
Credit terms
No credit sales
Payment period
PLACE
Delivery
Inventory
Channel
PROMOTION
Sales promotion
Costumer Trade
sales promotion
sales promotion
Advertising
Television Internet
Public relations
Press release
SWOT ANALYSIS
STRENGTHS Ease of use. Handy to carry. Easily marketable. Need of the hour product. Vendors for selling the product are readily available. High gross margin for the product. High acceptability for a technologically sound product in the market. WEAKNESS No alternate way of charging the charger battery. Masses who do not seek time to walk may not be able to use it.
OPPORTUNITIES THREATS After a right amount of time it can be exported as well. Copied or similar products would be launched very soon in the Improvement in the product keeping in mind the customer demand grey market. Barrier to competitors is very low. is a necessity and with it customers would be bound with the company.
ANSOFF MATRIX
EXISTING PRODUCT
NEW PRODUCT
EXISTING MARKET
MARKET PENETRATION
PRODUCT DEVELOPMENT
NEW MARKET
MARKET DEVELOPMENT
DIVERSIFICATION