Project on celebrity tieups with other brands

CONTENTS
Retail

Introduction Celebrity tie ups with other brands. Conclusion.

Introduction

Retailing is one of the pillars of the economy in India and accounts for 13% of GDP. The organized retail market is growing at 35 percent annually while growth of unorganized retail sector is pegged at 6 percent. The enormous growth of the retail industry has created a huge demand for real estate. Large amount of FDI are being pumped up into retail. India retail industry is the most promising emerging market for investment. Major ratailers in india-pantaloon, Tata group, reliance, itc etc

Bachchan's perfume was introduced to the markets by the French Perfume Brand Lomani in 2002.

Shah Rukh Khan Perfume 'Tiger Eyes by SRK' was launched in 2005.

Shilpa Shetty launched her perfume called S2 - Perfume created by Mark Earnshaw.

lata Mangeshkar launched Lata Eau De Parfum by Gandh Sugand in 2000.

Zeenat Aman launched perfume called Zeenat by Jeanne Arthes.

Sachin Tendulkar launched Sach product line and sunfeast Sachins Fit Kit with future group.

Hema Malini launched Dreamline range of home-making and home improvement products

John Abraham tied up with wrangler to launch his denim line.

Hrithik's "signature line" which the hot stepper has launched in association with John Players, the men's apparel brand from ITC.

Shilpa shetty launched her fitness dvd shilpa`s yoga with Shemaroo Entertainment.

'BB Love Yourself-bipasha launched a new fitness clothing line called 'BB Love Yourself with reebok in 2010. Bipasha had also launched a fitness DVD in association with the fitness expert Deanne Pandey.

Conclusion

The product or product line launched by celebrities gets ensured attention by their fans which will increase sales leading to increased profits. Celebrity co created products have an edge over other brands. These type of products have remarkable impression in the market.