Domino's Pizza

Marques, Robinson, and Simpson

What market does the company serve?

Pizza is a $30 billion per year industry. Approximately 3 billion pizzas are sold in the U.S. annually through 61,269 pizzerias. Each man, woman and child in America eats an average of 46 slices (23 pounds) of pizza a year. Pepperoni is America's favorite topping (36% of all pizza orders); approximately 251,770,000 pounds are consumed each year..

Does the company serve other businesses, professionals, or individual consumers? Through its network of 18 domestic distribution

centers, Domino's Pizza Distribution regularly supplies more than 4,800 pizza stores with more than 240 products, ranging from dough to pizza boxes. The number of products offered by DPD continues to expand. Similarly, the ongoing demand for new technology and basic equipment is provided by DPD's Equipment & Supply division which offers items such as make lines, crew uniforms and ovens as well as merchandise support for national promotional programs.

How does the company make its money?

Products: Domino's Pizza offers Crunchy Thin Crust, Ultimate Deep Dish and Classic Hand Tossed pizzas with a number of regional toppings. Side items include Domino's Pizza Buffalo Chicken Kickers? Bread Sticks, Cheesy Bread, Cinna Stix, Domino's Dots and Buffalo Wings. Beverages consist of icy cold Coca-Cola products.

How does the company sell to its market?

You can place orders over the Internet, in stores, and some schools offer it for school lunch

How long has the company been in business?

Like most corporate success stories, Domino's started out small - with just one store in 1960. However, in 1978 the 200th Domino's store opened, and things really began to cook. By 1983 there were 1000 Domino's stores, and 5000 in 1989. Today, there are more than 7000 stores - including over 2000 outside the United States

What other companies offer similar products or services?

Pizza Hut Pappa Johns