SWOT analysis for Rockford Motor Systems Scale: 1 5

The less important The most important TARGET Weaknesses High level of inefficiency and wastes Inefficient information flow, bad communication Inefficient training programs Lack of precise and updated information on stockpile of spare materials , production-in progress and FP Bad production control Long time for changeovers Lack of standardization Lack of flexibility Mostly manual equipment and assembly Tools made of fastcutting steel Total Threats High level of competitiveness (they have to enter the Asian market with lower price than the competitors)

Strengths
Obtaining status OEM Wide range of products for different markets (Chevrolet, Chrysler, Ford, Nissan) Worldwide distribution Significant increase of production volume (more than 100%)

Importance

Importance

2 5 5 3

5 5 4 3

2 4 4 2 4 1

Total Opportunities Possibility to enter the new fast growing Asian market Contributing to the development of the community (wide market) Gain the favour of the people Total

15
Importance

34
Importance

3 12 Total 5

Conclusions SWOT
SWOT analysis for Rockford Motor System helped to understand external and internal environment of the company. In the table there is introduced scale from the less important to the most important (from 1 to 5) factors. The most valuable area of the SWOT analysis turned out to be Weaknesses field. Therefore, it has become target to the company. Next steps will be mainly taken in order to eliminate plenty internal wastes described in Weaknesses area. The less important SWOT criteria for Rockford Motor System proved to be Threats (however high level of competitiveness has high level of importance for the company). Other factors located in Strengths and Opportunities area will be taken secondly. They are over two times less important than Weaknesses which are urgent in this case.