PROJECT REPORT ON PRODUCT AND SERVICES OF NOKIA

DEGREE OF BACHELOR OF MANAGEMENT STUDY

SUBMITTED BY: SUDHIR U. SINGH Batch TYBMS SUBMITTED TO: PRFF. A. Mirza

PUBLIC NIGHT DIGREE COLLEGE

Affiliated to Mumbai University, Santacruz(E) Mumbai 400055

STUDENT UNDERTAKING
This is to certify that I have completed the Project titled Product and Services of Nokia in Public Night Degree College under the guidance of PRFF. A. Mirza in partial fulfillment of the requirement for the award of Degree of Bachelor of Management Study at Public Night Degree College Studies, Mumbai. This is an original piece of work & I have not submitted it earlier elsewhere.

SUDHIR SINGH (Name of the Student)

CERTIFICATE
This is to certify that the project titled Product and Services of Nokia is an academic work done by Sudhir Singh submitted in the Degree of Bachelor of Management Study at Public Night Degree College Studies, Mumbai under my guidance & direction. To the best of my knowledge and belief the data & information presented by him in the project has not been submitted earlier.

Proff..A. Mirza

(Name of the Faculty Guide)

ACKNOWLEDGEMENT
Success is an effort bounded activity that involves co-operation of all. I hereby take the opportunity to express my profound sense of gratitude and reverence to all those who have helped and encouraged me towards successful completion of the Project Report. It has been a great experience working on the Product and Services of Nokia. It gives me complete insight of this concept of marketing and its application. I would like to thank my Project Guide Proff A.MIRZA for her immense guidance, valuable help and the opportunity provided to me to complete the project under her guidance. I would like to thank all faculty members of Public Night Degree College for guiding and supporting me in the completion of project from time to time. Last but not the least, my gratitude to great almighty and my parents without whose concerned and devoted support the project would not have been the way it is today.

TABLE OF CONTENTS

Student undertaking Certificate Acknowledgement Chapter Scheme Chapter 1 - Industry Profile

Chapter 2 - Company Profile Chapter 3 - Products of Nokia and Sony Ericsson Chapter 4 - Research Methodology Chapter 5 - Comparison Between N Series and Walkman Series Chapter 6 - Conclusion

Bibliography

Chapter 1 Industry Profile

Growth in India's mobile sector, from a humble start in the mid-1990s, has really picked up pace in recent years, aided by higher subscriber volumes, lower tariffs and falling handset prices. Home to a clutch of global operators working with local companies, India had almost 350 million mobile subscribers (including GSM & CDMA) in early 2011. The market was growing at an annual rate of around 60% and while the ARPU has been steadily declining as competing operators offer cheaper tariffs the usage levels have been high, thus slowing the decline of ARPU. By 2011 there was a major push to take mobile services into the poorer and rural areas of the country. Driven by cheap call rates, low handset prices and rising incomes among the estimated 300 million of the population that are described as the country's middle class, the boom in India's mobile market was continuing into 2011. Also operators were increasingly eyeing the poorer rural areas a potential markets for their services. India has continued to attract a lot of attention in the global telecom sector, especially from foreign players interested in entering the Indian market. India's mobile market finished in the 2010 year strongly with over 233 million subscribers in the sector according to the telecom regulator's figures which cover GSM, CDMA and Wireless Local Loop (WLL). The Telecom Regulatory Authority (TRAI) announced that the country had added a record 8.32 million subscribers during November 2007, up from 8.05 million one month previously. This was followed by 8.16 million in December. India's mobile operators have been attracting new customers with call rates ass low as US$0.01 a minute and by offering cheap handsets. While offering some of the lowest

tariffs in the world, the market also had the highest usage in the world with the average customer using 500 minutes a month. In the meantime, the fixed line segment experienced falling numbers, with the overall base dropping to 39.3 million by the year end. There was much evidence by early 2011 of the continuing global interest in the Indian telecom market. With the market showing some of the most consistent growth in the world throughout 2010, it has been the focus of much attention by both foreign and domestic players. Vodafone arrived on the scene with a considerable impact, having successfully acquired Hutchison Telecom's 67% stake in Hutchison Essar for US$11.1 billion -- one of the largest ever single foreign investments in India. UK incumbent BT also boosted its presence in India in 2007, expanding the footprint of its managed network services and IT operations in the country through its acquisition of i2i Enterprise. By the end of 2004 and ten years after India had launched mobile services, India had 47.4 million mobile subscribers, up from 28 million a year earlier, after the national subscriber base had grown by 168per cent in 2004. A total of 19.2 million mobile subscribers were added in 2004, compared with 17.5 million in 2003. GSM operators added more than 1.5 million subscribers in 2004 to end up with 37.4 million at the end of the year. CDMA operators had 9.9 million at end-2004, up from 6.2 million at the end of 2003. The Telecom Regulatory Authority (TRAI) announced in April 2005 that the fiscal year ending March 2005 had seen what it described as 'unprecedented growth' in telecoms service in India, with mobiles leading the way with 55 per cent growth rate. The main driver for the continuing high growth since 1996 had been the falling tariffs in a sector where the mobile operators have been prepared to lose money to keep or win market share and have consequently been fighting a fierce price war. Facing the prospect of subscriber growth reaching saturation point in the larger cities, the country's mobile operators were increasingly eyeing the vast rural market in the next step in boosting mobile phone growth.

In March 2005 it was reported that the average per minute charge for mobile services in India declined by 58 per cent to 1.20 rupee (US$0.27) during the quarter ending December 2005, compared with 1.90 Rupee (US$0.043 during the previous quarter. As an indication of how the Indian mobile market was expanding, In May 2005 LG Electronics India announced plans to build a GSM handset manufacturing plant in Ranjangaon near Pune as part of plans to produce 20 million GSM handsets by2010. The company said the facility was part of LG's plans to make India its global export hub. Sony-Ericsson also said it saw significant new growth areas in emerging markets like India which were helping drive sales of mobile phones. There were 881 million mobile subscribers in India by October 2011, representing a penetration of 13.6 per cent. Close to 74 million subscribers were added in 2006 and according to TRAI, making it one of the most attractive markets in the world for mobile operators and wireless equipment vendors alike. The Cellular Operators Association of India (COAI) reported that the country's nine GSM operators added 47 million subscribers in 2006 whilst The Association of Unified Telecom Service Providers (AUSPI) reported the four CDMA-based operators added 25 million during 2006. India's mobile operators committed to investments of about US$20 billion over a two year period to 2009 to bring over 80 per cent of the population under mobile coverage. The planned investment, announced in April 2007, was 50 per cent higher that what had been invested in the 12 year period to 2006. In anticipation of the huge potential in both mobile penetration and the coverage area of the networks, operators were planning a total capital expenditure of US$10 billion each of fiscal 2011 and 2012. It was generally agreed that significant growth opportunities existed in the rural areas, where penetration remained around 1 per cent while worthwhile growth prospects also remained in the urban areas where penetration was running at 40 per cent at the time. Furthermore, it was expected that mobile revenues would be substantial enough to support the huge CAPEX committed to the sector.

The mobile market in India continued its strong growth through 2010 and looked to be carrying a 50 per cent annual growth rate into 2011. While the market was initially totally a GSM domain, CDMA technology was introduced as a Wireless Local Loop (WLL) service, which after a long battle with the regulator was eventually accepted as a legal mobile service. The subscriber base has developed into a fairly stable mix of GSM subscribers, (74 per cent market share at end-2007) and CDMA subscribers (24 percent). The regulator initially referred to these CDMA service as WLL (Mobile), or WLL (M). These CDMA services were differentiated from WLL (Fixed), or WLL (F) services, which at the time were being included as part of the fixed-line segment of the market. In 2006, TRAI started putting the emphasis on the 'wireless' in WLL in WLL (F) and grouped all WLL services with 'mobile' services. Although well behind China a terms of the total size of its mobile subscriber base, a comparison of net growth by end 2006 was interesting. Chain added a total of just fewer than 6.1 million subscribers in December 2006, bringing the total additions for the December quarter to just less than 18 million; India, by contrast, added 6.25 million in December to being the total number of additions to 19.5 million for the quarter. Key players of mobile phones L.G. Nokia Motorola Samsung Mobile Tata Reliance Sony Ericsson Virgin mobile Sony

Chapter 2

Company Profile
Story of Nokia
Follow the story of Nokia - a century and a half of innovation, from a riverside paper mill in southwestern Finland to a global telecommunications leader. Nokias first century: 1865-1967

From roots in paper, rubber, and cables, in just over 100 years Nokia becomes a powerful industrial conglomerate... The move to mobile: 1968-1991

The newly formed Nokia Corporation is ideally positioned for a pioneering role in the early evolution of mobile communications... Mobile revolution: 1992-1999

As mobile phone use booms, Nokia makes the sector its core business. By the turn of the century, the company is the world leader...

Nokia now: 2000-today

Nokia sells its billionth mobile phone as the third generation of mobile technology emerges... Nokias first century: 1865-1967 The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta River. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics...

1865: The birth of Nokia Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south-western Finland, where the Nokia story begins.

1898: Finnish Rubber Works founded Eduard Poln founds Finnish Rubber Works, which will later become Nokia's rubber business

1912: Finnish Cable Works founded Arvid Wickstrm starts Finnish Cable Works, the foundation of Nokia's cable and electronics businesses.

1937: Verner Weckman, industry heavyweight Former Olympic wrestler Verner Weckman becomes President of Finnish Cable Works.

1960: First electronics department Cable Works establishes its first electronics department, selling and operating computers.

1962: First in-house electrical device

The Cable Works electronics department produces its first in-house electrical device - a pulse analyzer for nuclear power plants.

1967: The merger Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create Nokia Corporation. How it all began Nokia started by making paper the original communications technology. The history of Nokia goes back to 1865. That was when Fredrik Idestam built a wood pulp mill on the banks of the Tammerkoski rapids, in southern Finland. A few years later, he built a second mill by the Nokianvirta River the place that gave Nokia its name. Who was Fredrik Idestam? A mining engineer by trade, Idestam brought a new, cheaper paper manufacturing process to Finland from Germany. It was a great success. Idestams invention won a bronze medal at the Paris World Exposition in 1867, and he is considered to be the father of Finlands paper industry. Idestam named his company Nokia Ab in 1871 Nokia Ab added electricity generation to its business activities in 1902 Did you know? The Nokianvirta River is named after a dark, furry animal that was locally known as the Nokia a type of marten. Verner Wecknan, industry heavyweight Company president was Finlands first Olympic champion. In 1937, Verner Weckman became President of one of Nokia Corporations founding companies, Finnish Cable Works, after 16 years as its Technical Director. Weckman had worked as a mining engineer in Russia from 1909 to 1921. His knowledge of the Russian language and culture, as well as his industry connections, proved crucial when Finnish Cable Works started exporting products to the Soviet Union after the

Second World War. Award-winning athlete Weckman was also a world-class lightheavyweight wrestler and Finlands first Olympic Gold medalist. He won the wrestling World Championship in 1905. He won Olympic gold medals in wrestling at the 1906 Games in Athens and the 1908 games in London. Did you know? Finish Cable Works supplied cables to the Soviet Union as part of Finlands war reparations after WWII. This gave the company a good foothold for later trade. Cable goes electric TVs and computers the first electronics boom Finnish Cable Works, already working closely with Nokia Ab and Finnish Rubber Works, branched out into electronics in the 1960s.In 1962, it made its first electronic device in-house: a pulse analyzer designed for use in nuclear power plants. The companys involvement with telecommunications systems also began in the 60s, and it 1963 it started to develop radio telephones for the army and the emergency services. The electronics department went on to sell mainframe computers and run a computer center to cater for the companys IT needs. Nokia would later make: TVs by 1987 Nokia would be the third largest TV manufacturer in Europe Computers the MikroMikko became the best known computer brand in Finland Radio telephones Data transfer equipment Radio links and analyzers Digital telephone exchanges Changing times Nokia would eventually leave consumer electronics behind in the 1990s. But the telecommunications expertise it developed from the 1960s onwards would become the core of its future work. Three companies merge to form Nokia Corporation

Merger paves the way for Nokias future as a global corporation The merger of three companies created Nokia Corporation. These were: Nokia Ab Finnish Cable Works Finnish Rubber Works The companies, which had been jointly owned since 1922, officially merged in 1967. At the time, Nokia Ab was the smallest of the three. The new Nokia Corporation had five businesses: Rubber Cable Forestry Electronics Power generation Each business had its own director who reported to the first Nokia Corporation President, Bjrn Westerlund. As the president of Finnish Cable Works, he had been responsible for setting up the companys first electronics department, sowing the seeds of Nokias future in telecommunications. The move to mobile: 1968-1991 The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products...

1979: Mobira Oy, early phone maker radio telephone company Mobira Oy begins life as a joint venture between Nokia and leading Finnish television maker Salora.

1981: The mobile era begins Nordic Mobile Telephone (NMT), the first international mobile phone network, is built.

1982: Nokia makes its first digital telephone switch Nokia DX200, the companys first digital telephone switch, goes into operation.

1984: Mobira Talkman launched okia launches the Mobira Talkman portable phone.

1987: Mobira Cityman birth of a classic. Nokia launches the Mobira Cityman, the first handheld NMT phone.

1991: GSM a new mobile standard opens up. Nokia equipment is used to make the worlds first GSM call. The mobile era begins Nordic network pioneers international mobile calling

A new era for mobile phones began in 1981, with the launch of the Nordic Mobile Telephone (NMT) service. Initially spanning several Nordic countries, the service was the worlds first international cellular network. It was also the first to allow international roaming, and caught on fast both inside and outside Europe. Mobile explosion with the introduction of the NMT standard, the mobile phone industry began to expand rapidly. Nokia soon introduced the first car phones to the network. The Mobira 450 car phone came in 1982, followed by the portable in 1986. By this time the company was also providing base stations and switches for NMT network operators. Did you know? As Nokias telecommunications business took off, its cable and rubber businesses were still going strong. One of the great successes of the early 1970s was the Kontio a rubber boot that was available in different colors and proved a big hit with all age groups. Mobira Cityman: birth of a classic Mobile phones go handheld in 1987; the original mobile phones were heavy, bulky and usually permanently installed in cars. But 1987 saw a breakthrough: Nokia launched the Mobira Cityman, the first handheld mobile phone for NMT networks and a model that was to become a classic. Nokias mobile phones got a big publicity boost in 1987, when Soviet leader Mikhail Gorbachev was pictured using a Cityman to make a call from Helsinki to his communications minister in Moscow. This led to the phones affectionate nickname of the "Gorba". The Mobira Cityman 900 weighed 800 grams and had a price tag of 24,000 Finnish Marks (approximately EUR 4,560 GSM: a new mobile future opens up Nokia is a prime mover in digital standards On July 1, 1991, Finnish Prime Minister Harri Holkeri made the worlds first GSM call, using Nokia equipment.

It was an appropriate choice. From the start, Nokia was one of the key developers of GSM technology. Its expertise in the new standard, coupled with the deregulation of European telecommunications markets in the 1980s and 1990s, was to be the cornerstone of its international success.

What is GSM? The Global System for Mobile communications (GSM) was adopted in 1987 as the European standard for digital mobile technology. This second generation mobile technology could carry data as well as voice traffic. GSMs high-quality voice calls, easy international roaming and support for new services like text messaging (SMS) laid the foundations for a worldwide boom in mobile phone use. Nokia was in the vanguard of GSMs development, delivering its first GSM network to the Finnish company Radiolinja in 1989. Nokia launched its first digital handheld GSM phone, the Nokia 1011, in 1992. By the end of the 1990s, Nokia had supplied GSM systems to more than 90 operators all over the world. Did you know? Nokia was the first manufacturer to make a series of handheld portable phones for all major digital standards, including TDMA, PCN and Japan Digital, as well as GSM. Mobile revolution: 1992-1999 In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile telephone industrys global boom and made it the world leader before the end of the decade...

1992: Jorma Ollila becomes President and CEO Jorma Ollila becomes President and CEO of Nokia, focusing the company on telecommunications.

1992: Nokias first GSM handset Nokia launches its first GSM handset, the Nokia 1011.

1994: Nokia Tune is launched Nokia launches the 2100, the first phone to feature the Nokia Tune.

1994: Worlds first satellite call The worlds first satellite call is made, using a Nokia GSM handset.

1997: Snake a classic mobile game The Nokia 6110 is the first phone to feature Nokias Snake game.

1998: Nokia leads the world Nokia becomes the world leader in mobile phones.

1999: The Internet goes mobile Nokia launches the world's first WAP handset, the Nokia 7110.

Jorma Ollila, mobile visionary When Jorma Ollila became President and CEO of Nokia in 1992, the company made a crucial strategic decision: to focus on telecommunications and move out of its other businesses. During the 1990s, rubber, cable and consumer electronics divisions were gradually sold as the company moved to concentrate on communications. Nokias core business was now: Manufacturing mobile phones and Manufacturing telecommunications systems

The strategy was to prove a big success, as Jorma Ollilas long-term vision propelled Nokia onto the world stage Nokias signature sound Nokia ringtone has classical roots. The Nokia Tune is probably one of the most frequently played pieces of music in the world. The company introduced it as a ringtone in 1994 with the Nokia 2100 series, which went on to sell 20 million phones worldwide. Nokias target had been 400,000. The tune comes from a classical guitar work called Gran Vals, composed by Francisco Tarrega in the 19th century. Ringtones have come a long way since 1994, and new phones offer dozens of choices in a variety of formats. With the right phone, you can even create your own.

Snake is born: a mobile gaming classic In 1997, everybody knew their Snake high score. The addictive game was launched on the Nokia 6110 and is rightly considered a classic. Snake and its successors are now available on an estimated 350 million mobile phones. A new version of the game was created for the N-Gage platform in 2005. You can download it for free and share it over your phones Bluetooth wireless connection. Leading the world Nokia becomes the worlds biggest mobile phone manufacturer by 1998, Nokias focus on telecommunications and its early investment in GSM technologies had made the company the world leader in mobile phones. For most of its history the company had exported to Europe, other Nordic countries and the Soviet Union. As late as 1991, more than a quarter of its turnover still came from sales in Finland. But after the strategic change of 1992, Nokia saw a huge increase in sales to North America, South America and Asia. The 1990s also saw unparalleled growth in global sales. Between 1996 and 2001, Nokias turnover increased almost fivefold from EUR 6.5 billion to EUR 31 billion. Nokia now: 2000-today Nokias story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future...

2002: First 3G phones Nokia launches its first 3G phone, the Nokia 6650.

2003: Nokia launches the N-Gage Mobile gaming goes multiplayer with the N-Gage.

2005: The Nokia Nseries is born Nokia introduces the next generation of multimedia devices, the Nokia Nseries.

2005: The billionth Nokia phone is sold Nokia sells its billionth phone a Nokia 1100 in Nigeria. Global mobile phone subscriptions pass 2 billion.

2006: A new President and CEO Nokia today Olli-Pekka Kallasvuo becomes Nokias President and CEO; Jorma Ollila becomes Chairman of Nokias board. Nokia and Siemens announce plans for Nokia Siemens Networks.

2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its new internet services brand.

2008 Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an integrated business segment, Devices & Services. 3G: faster connections, more applications Nokia launches mobiles for a new generation.The launch of 3G ("third generation") technology meant mobiles would never be the same again. Nokia launched its first 3G phone, the Nokia 6650, in 2002. A vintage year for innovation, 2002 also saw the launch of Nokias first phone with a built-in camera, the Nokia 7650, and its first video capture phone, the Nokia 3650. With 3G, mobiles can do much more than just make calls. 3G means you can use your phone to: Download music Make video calls Watch TV on the move Browse the web

The Nokia Nseries: a new generation A new generation of multimedia devices was born in 2005 with the launch of the Nokia Nseries. The easy-to-use devices combine state-of-the-art technology with stylish design, creating complete entertainment and communication packages. Whether its taking your music collection mobile, shooting and editing feature-length video or watching TV Nokia today

Today, Nokia is still the worlds number one manufacturer of mobile phones, and one of the leading makers of mobile networks. In 2006, Olli-Pekka Kallasvuo, formerly Nokias Chief Financial Officer, took over as CEO from Jorma Ollila, who became chairman of Nokias Board of Directors. The next step in Nokias continuing evolution is already under way. In June 2006, Nokia and Siemens announced plans to merge Nokias networks business and the carrier-related operations of Siemens into a new company, to be called Nokia Siemens Networks. As mobile usage grows in the worlds emerging markets, Nokia will continue to develop affordable mobile devices that can contribute to increased economic growth and quality of life. At the same time, mobile communications is converging with computing, digital imaging and the internet, making it possible for people to use handheld devices for filming video, listening to music, playing games, surfing the web and more. Nokia is shaping this converging industry, pushing it forward with cutting-edge products and the development of open standards. Nokias success story is built on constant innovation. Our very human technology is all about enhancing communication and exploring new ways to exchange information. Thats why Nokia will never stop finding new ways of connecting people.

Structure of Nokia

The Devices unit is responsible for developing and managing our mobile device portfolio, including the sourcing of components. Nokia is increasing its offering of consumer Internet services, in five areasmusic, maps, media, messaging and gamesand working to deliver those services in an easily accessible manner to consumers. The Services unit is responsible for developing this part of our business. The Markets unit is responsible for the management of our supply chains, sales channels, brand and marketing activities. The three units receive operational support from our Corporate Development Office, which is also responsible for exploring corporate strategic and future growth opportunities. Nokia Siemens Networks provides wireless and fixed network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers. NAVTEQ is a leading provider of comprehensive digital map data for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQs map data will be an important part of the Nokia Maps service that brings downloadable maps, voice-guided navigation and other context-aware web services to peoples pockets.

Production Units

Networks technology

Mobile devices and technology

China Finland Germany India

Brazil China Finland Great Britain Hungary India Mexico Romania South Korea

Joint ventures

Nokia has entered into several joint ventures over time, particularly in the areas of manufacturing and research and development. Regional joint ventures have proven to be an effective way to combine Nokia's global technology leadership with strong local partners to accomplish faster and higher market penetration in new and emerging markets. Meridea Financial Software Oy, Finland Established 2001

New company founded by 3i, Accenture, Nokia and Sampo for producing and marketing of software for mobile and online financial services Nokia (Suzhou) Telecommunications Co., Ltd., China Established 2001 Established in 1998 as soly-owned foreign company, became Joint Venture in 2001 Production of GSM base station and cellular transmission product Partner Shanghai Alliance Investment Ltd. Hangzhou R&D center, China Established 2001 MoU between Nokia Networks and the Zhejiang Provincial Government of China signed on November 22, 2001 Software development, platform technology development related to Nokia's 3G networks Start of operations at the beginning of 2002 To start cooperation with a local partner in 2003 Nice-business Solutions Finland Oy, Finland Established 2000 Joint venture between ICL and Nokia focusing on developing solutions and services for Nokia's e-business and customer relationship management (CRM) needs Nokia Neu Comm. Tech Company Ltd., China Established 2000 Software products research and development Partner NEU-ALPINE Software Holding Co. Ltd Nokia Citic Digital Technology Co. (Beijing) Ltd., China Established 1999 Development, manufacturing and marketing of digital multimedia terminals Partners CITIC Technology Co. Ltd and the Academy of Broadcasting Science

Symbian Limited, United Kingdom Established 1998 Symbian supplies an advanced, open, standard operating system for mobile phones. Symbian OS is used in the Nokia 9200 Communicators, the Nokia 7650 and Nokia 3650 as well as in the recently announced Nokia N-Gage. Symbian OS is used in the S60 platform. The shareholders are Nokia, Psion, Motorola, Samsung, Siemens, Sony Ericsson, Ericsson and Panasonic. ChongQing Nokia Telecommunications Co. Ltd, China Established 1998 Provision of a full range of services, manufacture and supply of products for fixed networks Partners ChongQing Telecommunications Bureau, ChongQing PTAC Fujian Nokia Mobile Telecommunications Ltd., China Established 1997 Main activities in the field of GSM 900/1800 technical services, primarily network planning and optimization Partner Fujian PTA

Nemo Technologies Ltd, Finland Established 1996 Development and production of cellular radio network measurement and optimization tools Partner Elektrobit, Finland Dongguan Nokia Mobile Phones Co., Ltd, China Established 1995 Production of mobile phones and accessories

Partner Dongguan Nan Xin Industrial Development Co., Ltd. Beijing Capitel Nokia Mobile Telecommunications Co., Ltd., China Established 1995 Production of GSM digital cellular systems and mobile phones Partner Beijing Capitel Co., Ltd. Beijing Nokia Hangxing Telecommunications Systems Co., Ltd., China Established 1995 Production of mobile digital switches, base station controllers and fixed digital switches Partner Beijing Hangxing Machinery Manufacturing Corporation Sapura-Nokia Telecommunications Sdn Bhd, Malaysia Established 1992 Implementation of a DX 200 digital switching system project Partner Sapura Holdings

Financial
Key Data March 2009

2011 EURm Net sales Operating profit Profit before taxes Profit attributable to equity holders of the parent Research and development 50 710 4 966 4 970 3 988 5 968 2008 % Return on capital employed Net debt to equity (gearing) 27.2 -14

2010 EURm 51 058 7 985 8 268 7 205 5 636 2007 % 54.8 -62

Change % -1 -38 -40 -45 6

Note! As of April 1, 2007, Nokia results include those of Nokia Siemens Networks on a fully consolidated basis. Nokia Siemens Networks, a company jointly owned by Nokia and Siemens, is comprised of Nokia's former Networks business group and Siemens' carrier-related operations for fixed and mobile networks. Accordingly, the results of the Nokia Group and Nokia Siemens Networks for the ear ended December 31, 2007 are not directly comparable the results for the year ended December 31, 2006. Nokia's 2006 results included Nokia's former Networks business group only. On July 10, 2008, Nokia completed the acquisition of NAVTEQ Corporation. NAVTEQ is a separate reportable segment of Nokia starting from the third quarter 2008. Accordingly, the results of NAVTEQ are not available for the prior periods.

Markets
March 2009

10 major markets, net sales

2008 EURm China India UK Germany Russia Indonesia USA Brazil Italy Spain 5 916 3 719 2 382 2 294 2 083 2 046 1 907 1 902 1 774 1 497

2007 EURm 5 898 3 684 2 574 2 641 2 012 1 754 2 124 1 257 1 792 1 830

Personnel

2008 Devices & Services NAVTEQ Nokia Siemens Networks Corporate Common Functions Nokia Group 61 130 4 049 60 295 355 125 829

2007 53 523 58 423 316 112 262

Change, % 14 3 12 12

10 major countries, personnel, 2008 Finland India China Germany Brazil USA Hungary UK Mexico Italy 23 320 15 562 14 505 12 309 8 557 8 060 7 541 4 313 3 559 2 007 2007 23 015 11 491 12 856 13 926 8 527 5 269 6 601 2 618 3 056 2 129

Acquisitions

During the past few years Nokia has been actively acquiring companies with interesting new technologies and competencies, including also investments in minority positions. All of these acquisitions and investments were targeted to enhance Nokia's ability to help create the Mobile World. Date February 9, 2009 Acquisition Target bit-side GmbH Nokia Unit Services Nokia Corporation Services & Software Services & Software Nokia Corporation Devices Enterprise solutions Nokia Corporation Multimedia Multimedia Multimedia Networks Enterprise Solutions Nokia Corporation Nokia Networks Nokia Mobile Phones Nokia Internet Communications Nokia Networks Nokia Networks Nokia Internet Communications Nokia Internet Communications Nokia Mobile Phones Nokia Networks Nokia Internet

December 2, 2008 Symbian November 4, 2008 OZ Communications July 15, 2008 July 10, 2008 June 17, 2008 October 8, 2007 July 24, 2007 October 16, 2006 October 12, 2006 June 30, 2006 PLAZES NAVTEQ Trolltech Enpocket Twango Loudeye Corp. gate5 AG LCC International's U.S. deployment business Metrowerks Corporation Sega.com Inc. Eizel Technologies(TM) Redback Networks Inc. Amber Networks Inc. F5 Networks Inc.

December 4, 2007 Avvenu

February 10, 2006 Intellisync Corp. October 18, 2004 August 19, 2003 April 22, 2003 May 22, 2002 July 25, 2001 June 28, 2001 November 3, 2003 Tahoe Networks

December 7, 2000 Ramp Networks Inc. October 20, 2000 August 8, 2000 February 1, 2000 NGI Industrial (NGI) Discovery COM Inc. Network Alchemy Inc.

Communications December 13, 1999 October 22, 1999 Security software business from Team WARE Group Telekol Group Nokia Wireless Network Solutions Nokia Internet Communications Nokia Networks Nokia Networks Nokia Mobile Phones Nokia Wireless Business Communications Nokia Networks Nokia Internet Communications Nokia Mobile Phones Nokia Communications Products Nokia Mobile Phones Nokia Networks

September 2, 1999 Rooftop Communications Corp June 30, 1999 May 14, 1999 Aircom International R&D units from Team WARE Group

February 18, 1999 In Talk Corp February 16, 1999 Diamond Lane Communications December 18, 1998 Vienna Systems Corp September 17,1998 NE-Products Oy August 20, 1998 June 25, 1998 User Interface Design Matra Nortel Communications

December 9, 1997 Ipsilon Networks Inc

Chapter 3 Products of Nokia and Sony Ericsson

Some of the Nokias latest products

Brand
Network Technology Battery Capacity Standby Talk time Built Dimensions Weight Form factor Colors Display Size Type Colors Camera Resolution Zoom Flash 240 x 320 pixels color : TFT 262144 colors 3.0 mega pixel 96x49.3x14.mm 103g Slide 860 mAh 288 hours 240 mins

Nokia X3 Specifications

GSM : 850/900/1800/1900 MHz

Red on Black, Blue on Silver

2048x1536 pixels 4x No

Video recording Video formats Media Audio playback Audio formats Ring tones Streaming F M radio Memory Inbuilt Memory slot

yes Resolution :176x144 15 fps MPEG-4 / 3GPP H.263

Yes AAC / AAC+ / eAAC+ / MP3 / MP4 / M4A / WMA / AMR / WAV / WB-AMR / NB-AMR / Midi Tones / True Tones Mp3 ring tones Yes Yes

46 MB Yes microSD/TransFlash Hot Swappable Expandable Up to : 8 GB

Brand
Network Technology Battery Capacity Standby Talktime 1320 mAh

Nokia X6 Specifications

GSM : 850/900/1800/1900 MHz UMTS : 900/1900/2100 MHz

408 hours UMTS: 432 hours 510 mins UMTS: 360 mins

Built Dimensions Weight Form factor Colors Touch screen Display Size Type Colors Camera Camera Resolution Image formats Zoom Video recording Video formats Secondary camera Media Audio format Ring tones FM radio AAC / AAC+ / eAAC+ / MP3 / MP4 / M4A / WMA / AMR / WAV / XMF / WB-AMR / NB-AMR / Real Audio / Midi Tones / WMA Pro Plus Polyphonic yes 5.0 Megapixel 2592x1944 pixels EXIF / JPEG 4x Resolution :640x480 30 fps Real Video / MPEG-4 / 3GPP H.263 / H.264/AVC / WMV 9 yes 360x640 pixels color : TFT 16000000 colors 111x51x13.8 mm 122g Candy bar Red and blue Yes

Streaming Memory Inbuilt USB mass storage

yes

32 GB yes

Brand
Technology Battery Capacity Standby Talk time Built Dimensions Foam factor Weight Colors Dedicated keys Qwerty Touch screen Stylus 1320 mAh 8 hours 500 mins

Nokia N900 specification GSM : 850/900/1800/1900 MHz UMTS : 900/2100 MHz

110.9x59.8x18(19.55) mm slide 181g Black Camera key, Volume Key, Zoom key Yes Yes yes

Music keys Display Size Type Colors Camera Camera Resolutions Image formats Zoom Flash Video recording Video formats Secondary camera Media Audio playback Audio formats Video formats Ring tones FM radio Streaming Memory

yes

480x800 pixels color : TFT 16000000 colors

5 MP 2584x1938 pixels EXIF / JPEG 3x yes Yes 25 fps MPEG-4 yes

yes AAC / AAC+ / eAAC+ / MP3 / M4A / WMA / WAV MPEG-4 / 3GPP H.263 / H.264/AVC / Xvid / WMV 9 wav,mp3, AAC, eAAC, wma yes yes

Inbuilt USB mass storage

32GB yes

Brand
Network Technology Battery Capacity Standby Talktime Built Dimensions Weight Form factor Colors QWERTY Touch screen Music keys Display Size 1320 mAh

Nokia 5800 Navigation

GSM : 850/900/1800/1900 MHz HSDPA : 900/2100 MHz

408 hours HSDPA: 408 hours 540 mins HSDPA: 240 mins

111x51.7x15.5 mm 109g Candy bar Black yes yes yes

360x640 pixels

Type Colors Camera Camera Resolution Zoom Flash Video recording Video formats Media Audio formats Riungtones F M radio Streaming Memory Inbuilt USB mass storage

color : TFT 16000000 colors

3.0 Megapixel 2048x1536 pixels 3x Yes Resolution :640x480 30 fps Real Video / MPEG-4 / WMV 9

AAC / AAC+ / eAAC+ / MP3 / MP4 / WMA / AMR / WAV / Real Audio / Midi Tones / True Tones / WMA Pro Plus Mp3, MIDI tones Yes Yes

81 MB Yes

Brand
Network Technology

Nokia 6790 Surge

GSM : 850/900/1800/1900 MHz HSDPA : 850/1900 MHz

Battery Capacity Standby Talktime Built Dimensions Weight Form factor Colors QWERTY Display Size Type Colors Camera Camera Resolution Zoom Video recording Video formats Media Audio formats AAC / AAC+ / eAAC+ / MP3 / WMA / WAV 2.0 Megapixel 1600x1200 pixels 4x Resolution :320x240 15 fps Real Video / MPEG-4 / 3GPP H.263 / WMV 9 360x640 pixels Mono LCD 16000000 colors 97.5x57.9x15.5mm,78.5cc mm 124 g Slide Black yes 1500 mAh 0 hours 290 mins HSDPA: 290 mins

Ring tones F M radio Streaming Memory Inbuilt USB mass storage

Mp3, MIDI tones Yes Yes

120 MB yes

Sony Ericsson Mobile Communications

Sony Ericsson, a 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, was established in October 2001.Our vision is to become THE communication entertainment brand. We inspire people to do more than just communicate. We enable

everyone to create and participate in entertainment experiences. Experiences that blur the lines between communication and entertainment. Sony Ericsson's press room section contains recent press releases, the press release archive and the photo library with images of mobile phones and accessories.

Design
At Sony Ericsson, design is about more than just a good looking product: it is integrated into every step of the process intelligent features, user-friendly applications, innovative materials and, of course, attractive visual appearance. Design is the essential differentiator when comparing mobile communications products. A Sony Ericsson design can be defined as one that triggers all your senses, communicating to both to rational intellect and the emotions. A focus on logical thinking ensures that usability is a key factor in design, while at the same time innovative, explorative aspects appeal to the emotions. We aim to be always a half-step ahead of the consumer, so that they can relate to our ideas and be inspired by them. Our Creative Design Centre has studios in Lund (Sweden), London, the USA, Asia and Japan, where industrial designers work alongside human interface designers, color and material designers and graphic designers. Industrial designers develop the underlying shape of the product, while human interface designers choose graphical themes, icons and wallpaper for the screens. Color and material designers work with the texture, materials and colors, and packaging and graphical material is created by graphic designers. The number of designers working on each project varies, but all of these people are part of a team that collaborates to break new ground in design. Fashion, market and consumer trends are continuously monitored, along with product and technology trends, and they inspire, influence and are reflected in all elements of our design. From the birth of an idea until the launch of the product, designers participate all the way.

Sustainability
Life cycle in mind Sony Ericsson considers sustainable development and production to be one of the most important challenges for the future and one that demands immediate action from

responsible manufacturers. Sony Ericsson is committed to continuously improving our impact on the environment and society, and striving to follow the holistic approach to business with the triple bottom line thinking or the three dimensions of sustainability: economic, environmental and social aspects of the company. Sony Ericsson aims to exceed minimum industrial standards and has taken a leadership position in a number of areas. Our decision to lead the way in phasing out unwanted substances, our efforts to drive energy efficiency and our focus on recycling give us a very strong foundation to strive for a leadership position in the mobile phone industry. This Sustainability Report, the first from Sony Ericsson, is an overview of our sustainability initiatives. Sony Ericsson has strived to take a leadership position in the mobile phone industry, driving sustainable improvements in our products, manufacturing, logistics and supply chain. We present our achievements to the end of 2008, share our future vision and provide a historic overview to put our recent work into long term perspective GreenHeart GreenHeart is the result of years of innovation to bring you phones that offer you greener choice. Sony Ericsson announced the Sony Ericsson Green Heart Portfolio, which introduces green innovations that reduce the overall environmental impact of the phone without compromising on style or features. The first pioneer product is the C901 Green Heart significantly reducing its impact on the environment: the green core of our Green Heart phones is the result of a long standing commitment to eliminate the use of unwanted substances from the product design and manufacturing process; an in-phone manual replacing the standard paper version; recycled plastics, an energy efficient display and waterborne paint mean that the overall CO2 emissions of the phone are decreased by 15%. The C901GreenHeartalso includes the WalkMate application, letting you really walk the talk about being eco-friendly. To learn more about GreenHeart. Life cycle approach

Sony Ericsson has implemented a life cycle approach to product development that takes into account materials, design, supply chain, manufacturing, logistics, product use and end of life treatment of all our products. Since the establishment of the company, Sony Ericsson has focused on the following areas based on the studies inherited from our parent companies:

Phase out unwanted substances: Focus on substances with potential issues in recycling or landfill Save energy: Reduce life cycle carbon footprint Control supply chain: Work with and improve working conditions in the supply chain Walkman Series Mobile Phones

If you long to enjoy music anywhere and any time then you can opt for the Walkman handsets from the most renowned brand, Sony Ericsson. These gadgets come enhanced with various rich musical features. The add-on features such as Mega Bass, Play NOW etc. come incorporated in almost all the Walkman handsets. Even quite interestingly you can find all these musical phones under on roof. Actually, we proudly claim you would definitely find all your most preferred options here. These gadgets are even offered to you at very cheap rates. So, in order to relish the perfect melody of your preferred music tracks then you can definitely opt for these Walkman phones. The Sony Walkman phones are truly the perfect acronyms of style and high-end technology.

Some of the Walkman Series Phones Sony Ericsson W205 White The Sony Ericsson W205 White is a gorgeous black color handset for stylish people. This unique device posses a 1.3 MP camera, which lets one to capture lovely pictures of friends. One can view all outputs of this handset on a 1.8 inches TFT color (65 K colors)

screen of this handset at 128 x 160 pixels resolution. The music of this device also Awesome, which can be delighted through its Walkman music player, FM radio with RDS and MP3 & AAC ring tones. The Bluetooth facility of this gizmo lets one to exchange songs, videos and other data to the Bluetooth supportive handsets of others. A durable battery of this device enables one for 9 hours of talk time and 425 hours standby time. One can hold this handset in his/her hands easily due to its good dimensions that include 92 x 47 x 16.4 mm and it weighs only 96 grams. The Java enabled games and other embedded games of this handset give more entertainment provisions to one. Thus, the Sony Ericsson W205 White is furnished with many quality features.

Sony Ericsson W995 Silver The Sony Ericsson W995 Silver is an outlandish device for stylish people. It comes with many interactive features which allow one to avail best quality services. This handset offers amazing Internet connectivity features like WLAN Wi-Fi & 3G technologies, EDGE and USB, which help to connect this handset through Internet at fast speed. Now, it is very easy to share favorite songs, videos, wallpapers etc., through Bluetooth facility of this gizmo. The main attraction of this device is its highly dedicated 8.1 MP camera which allows one to capture wonderful pictures, video streaming, video recoding, picture blogging, creating video clip, video calling and lots more. The music of this gadget is also awesome which can be experienced through its Walkman music player, which enables owner to play songs with great sound. The more musical fun can also be availed through FM radio and other MP3 & polyphonic ring tones of this device. The standard battery of this device allows 9 hours of GSM talk time and 370 hours of standby time. The 118 MB memory of this device is enough to store more videos, wallpapers, songs and other valuable data. So, this Sony Ericsson W995 Silver is loaded with many quality features which enhance the value of this device. Sony Ericsson W995

The Sony Ericsson w995 is a highly advanced mobile phone that has been released in the market with unique features. This fabulous model comes with a enlarge 2.6 inches of TFT color display that supports bright 256 thousands colors along with the resolution of 240 x 320 pixels. As per the demand of the memory storage, this fantastic gadget has been fully equipped with 118 mega byte of internal memory, so that the users can save huge amount of data and files. This perfect device also includes a memory stick micro (M2) card that would facilitate you to expand the external memory of the model up to 8 giga byte. In order, to gain full satisfaction of the people, this terrific mobile phone also comes blessed with ultimate 8.1 mega-pixels of camera which would help its users to capture the best moments without any hassles. Moreover, this amazing device has a powered built in standard battery which has the potential to support up to 370 hours of standby time and 9 hours of talk time in one start. At last, it can be said this is a high-end widget that can catch the fancy of the modern users at great ease. Sony Ericsson W980i The Sony Ericsson W980i comes with the advanced features and intricate components. The handset is stunning in looks and design. It has an awesome clamshell design and compact body that measures 92 x 46 x 17 mm and weighs only 101 grams. The handset features incredible 3.2 mega pixel camera which is supported with advanced functions like auto focus, digital zoom, slide show creation of images etc. The phone features the Photo fix application for image editing and other facilities like picture blogging and video calling. It gives you facility to send emails, multimedia messages and text messages etc. The incredible music player in this phone gives you wonderful experience. It has awesome features like TrackID which helps you identify the album and artiste names etc.

Chapter 4 Research Methodology

Research Methodology Meaning of Research

Redman and Mory define research as a systemized effort to gain new knowledge. Some people consider research as a movement, a movement from the known to the unknown. Research is an academic activity and as such the term should be used in a technical sense. According to Clifford Woody, research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.

Objectives of Research
The purpose of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though each research study has its own specific purpose but the research objectives can be listed into a number of broad categories, as following 1. To gain familiarity with a phenomenon or to achieve new insights into it. Studies with this object in view are termed as exploratory or formulative research studies. 2. To portray accurately the characteristics of a particular individual, situation or a group. Studies with this object in view are known as descriptive research studies. 3. To determine the frequency with which something occurs or with which it is associated with something else. Studies with this object in view are known as diagnostic research studies. 4. To test a hypothesis of a casual relationship between variables. Such studies are known as hypothesis-testing research studies.

Significance of Research
All process is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to invention. Is a famous Hudson Maxim in context of which

the significance of research can well be understood? Increased amounts of research make progress possible. Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. The role of research in several fields of applied economics, whether related to business or to the economy as a whole, has greatly increased in modern times. The increasing complex nature of business and government has focused attention on the use of research in solving operational problems. Research, as an aid to economic policy, has gained added importance, both for government and business.

Research Methodology
Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods or techniques but also the methodology.

Data Collection Source

Information was collected through both primary and secondary sources. Primary Data: In some cases the researchers may realize the need for collecting the first hand information. As in the case of everyday life, if we want to have first hand information or any happening or event, we either ask someone who knows about it or we observe it ourselves, we do the both. Thus, the two methods by which primary data can be collected is observation and questionnaire. Secondary Data: Any data, which have been gathered earlier for some other purpose, are secondary data in the hands of researcher. The data collected for this project has been taken from the secondary source.

Sources of secondary data are: Internet Magazines Publications Newspapers Broachers

Chapter 5 Comparison between N Series and Walkman Series

Comparisons between Nokia n series and Sony Ericsson walkman series

N79 Active and Sony Ericsson W800i

Brand / Type
Type Entertainment Form factor FM radio Java Audio player Color Video player Display Main display Color display Dimensions Resolution External display Memory Internal memory External memory Camera Camera Megapixels Max photo resolution Digital zoom Optical zoom Auto focus Flash Recording video Second (front) camera

Nokia n - series
N79 Active Candy bar Yes Black/grey, Brown/green, Yes AAC, eAAC, MP3,blue, Canvas white/light WMA, WMA9 Grey/brown, Plum, Red, White H263, H264, MPEG4, WMV QVGA 16.000.000 colors 2.4x0 in. 240x320 pixels Yes 50MB 8GB Yes 5 megapixels 2584x1938 pixels 20 x No Yes Yes Yes Yes

Walkman series
W800i Candy bar Yes Yes AAC, MP3 White MPEG4 Color TFT 262.144 colors 1.1x1.4 in. 176x220 pixels No 34MB Yes Yes 2.0 megapixels 1632x1224 pixels 4x No Yes Yes Yes No

Nokia N900 and Sony Ericsson W995 Brand / Type Type Form factor Color Display Main display Color display Dimensions Resolution

Nokia n - series
N900 Slide sideways Black Color TFT touch screen 16.000.000 colors 3.5x0 in. 800 x 480 pixels

Walkman series
W995 Candybar Black, Red, Silver Color TFT 256000 colors 2.6x0 in. 240 x 320 pixels

External display Memory Internal memory External memory Camera Camera Megapixels Digital zoom Optical zoom Auto focus Flash Recording video Second (front) camera Entertainment FM radio Java Audio player Video player

No 32GB Yes Yes 5 megapixels Yes x No Yes Yes Yes Yes Yes Yes AAC, MP3 DivX

Yes 118MB 8GB Yes 8.1 megapixels No No Yes Yes Yes No Yes Yes AAC, MP3 MPEG4

Nokia N95 8GB and Sony Ericsson W980i Brand / Type Type Form factor Color Display Main display Color display Dimensions Resolution External display Memory Internal memory External memory Camera Camera Megapixels Maximum photo Digital zoom Optical zoom

Nokia n - series
N95 8GB Slide Black Color TFT 16.000.000 colors in. 240x320 pixels No 8GB Yes Yes 5 megapixels 2592x1944 pixels 20 x N/A x

Walkman series
W980i Clamshell Black Color TFT 262.144 colors in. 240x320 pixels Yes 8GB No Yes 3.15 megapixels 2048x1536 pixels Yes x No

Auto focus Flash Recording video Second (front) camera Entertainment FM radio Java Audio player Video player

Yes Yes Yes Yes

No Yes Yes Yes

Yes Yes Yes Yes AAC, ACC, eAAC, MP3, WMA AAC, eAAC, MP3 3GP, MPEG4 3GP, MPEG4

Nokia N97 Mini and Sony Ericsson W902 Brand / Type Type Form factor Color Display Main display Color display Dimensions Resolution External display Memory Internal memory External memory Camera Camera Megapixels Maximum photo

Nokia n - series
N97 Mini Slide sideways Grey Color TFT touchscreen 16.000.000 colors in. 640 x 360 pixels No 8GB/16GB Yes Yes 5 megapixels

Walkman series
W902 Candybar Black, Green, Red Color TFT 262.144 colors in. 240x320 pixels No 25MB 8GB Yes 5 megapixels 2592x1944 pixels 16 x No Yes Yes Yes Yes Entertainment Yes

2584x1938 pixels resolution Digital zoom 16 x Optical zoom Yes Auto focus No Flash Yes Recording video Yes Second (front) camera Yes Entertainment Entertainment FM radio Yes

Java Audio player Video player

Yes AAC, eAAC, MP3, WMA H264, MPEG4, WMV

Yes AAC, eAAC, MP3, WMA 3GP, MPEG4

Nokia N96 and Sony Ericsson W830i Brand / Type Type Form factor Color Display Main display Color display Resolution External display Memory Internal memory External memory Camera Camera Megapixels Maximum photo

Nokia n - series
N96 Slide Black Display Color TFT 16.000.000 colors 240x320 pixels Yes Memory 16GB 8GB Yes 5 megapixels

Walkman series
W830i Slide Black, White Display Color TFT 262.144 colors 240x320 pixels No Memory 16MB 1GB Yes 2.0 megapixels 1600x1200 pixels 4x No Yes Yes No Yes Yes AAC, MP3 MPEG4

2560x1920 pixels resolution Digital zoom 16 x Auto focus Yes Flash Yes Recording video Yes Second (front) camera Yes Entertainment FM radio Yes Java Yes Audio player AAC, eAAC, MP3, WMA Video player 3GP, MPEG4

Chapter 6 Conclusion

Conclusion

From the above comparison between Nokias n series and Sony Ericssons walkman series we can clearly see that the products of Nokia n series are better than Sony walkman series. We have compared almost all the top models of both the products. The products compared are Nokia N96 to Sony Ericsson W830i Nokia N900 to Sony Ericsson W995 Nokia N97 Mini to Sony Ericsson W902 Nokia N95 8GB to Sony Ericsson W980i Nokia N79 Active to Sony Ericsson W800i

We have compared both products on many bases like image quality, internal and external memory, screen resolution, sound quality, camera and other multimedia functions. On comparing on the above basis we can say 6that Nokias n series is a better product than Sony Ericsson in following ways Better image quality Better internal as well as external memory Better screen resolution Better camera with flash Better software Have bigger market shear in India

Clearly Nokias n series have a upper hand in all the above features but if we compare in terms of sound quality then we can say that Sony Ericssons walkman series is a better product.

Bibliography

The above data is collected from the following sources: Internet www.nokia.world.com www.sonyericsson.india.in www.comparemyphone.com www.mycellphone.com

Book Kothari, C.R. Research methodology, 3rd edition, 1997, Vikas Publishing House Pvt. Ltd, New Delhi.