Scribd Logo
Upload

Welcome to Scribd!

  • 11 views

    Broadcast

    Uploaded by

    Saba Khan
    Television advertising television audience Structure of radio radio advertising radio audience Interactive media. Television syndication Interactive television Changes in broadcast television. Nielsen indexes People meters ClusterPLUS Target TV: a new challenger.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Broadcast

    Uploaded by

    Saba Khan
    11 views14 pages
    Television advertising television audience Structure of radio radio advertising radio audience Interactive media. Television syndication Interactive television Changes in broadcast television. Nielsen indexes People meters ClusterPLUS Target TV: a new challenger.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Television advertising television audience Structure of radio radio advertising radio audience Interactive media. Television syndication Interactive television Changes in broadcast television. Nielsen indexes People meters ClusterPLUS Target TV: a new challenger.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    11 views14 pages

    Broadcast

    Uploaded by

    Saba Khan
    Television advertising television audience Structure of radio radio advertising radio audience Interactive media. Television syndication Interactive television Changes in broadcast television. Nielsen indexes People meters ClusterPLUS Target TV: a new challenger.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 14

    Outline ` Structure of the television industry ` Television advertising ` Television audience ` Structure of radio ` Radio advertising ` Radio audience

    ` Interactive media

    ` `

    Public television Cable and subscription television


    Who provides cable programs? Cable scheduling

    ` `

    Local television Specialty television

    Chapter 10: Broadcast and Interactive Online Media

    ` ` `

    Television syndication Interactive television Changes in broadcast television

    Chapter 10: Broadcast and Interactive Online Media

    Forms of television advertising


    Sponsorships Participations Spot announcements

    Chapter 10: Broadcast and Interactive Online Media

    Measuring the television audience


    Nielsen indexes People meters ClusterPLUS Target TV: a new challenger

    Chapter 10: Broadcast and Interactive Online Media

    Advantages
    Cost efficiency Impact Buying time on TV

    Disadvantages
    Expense Clutter Inflexibility

    Chapter 10: Broadcast and Interactive Online Media

    ` ` ` `

    LPFM Public radio Web radio Satellite radio

    Chapter 10: Broadcast and Interactive Online Media

    ` ` `

    Network radio Syndicated radio Spot radio

    Chapter 10: Broadcast and Interactive Online Media

    Measuring the radio audience


    Arbitron RADAR

    Buying time on radio

    Chapter 10: Broadcast and Interactive Online Media

    ` ` ` ` `

    Target audiences Flexibility Affordability Mental imagery High level of acceptance

    Chapter 10: Broadcast and Interactive Online Media

    10

    ` ` ` ` `

    Listener inattentiveness Lack of visuals Clutter Scheduling and buying difficulties Lack of control

    Chapter 10: Broadcast and Interactive Online Media

    11

    Types of Internet advertising


    World Wide Web home page Banners E-mail Skyscrapers Minisites, pop-ups, and superstitials B2B

    Chapter 10: Broadcast and Interactive Online Media

    12

    Measuring online advertising effectiveness Buying time/space on the Internet

    Chapter 10: Broadcast and Interactive Online Media

    13

    Advantages
    Customizing messages Merging databases Excellent B2B sales leads or sales

    Disadvantages
    Difficulty producing effective ads Difficulty measuring effectiveness

    Chapter 10: Broadcast and Interactive Online Media

    14

    You might also like