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Vodafone Marketing
Vodafone Marketing
Establishment
The company was founded in 1982 as a joint venture . the name was derived from the newly-found company's goal of establishing both voice (VO) and data (DA) services over a mobile telephone network. Speechmark logo, suggesting conversation In terms of customers, therefore, only China Mobile is larger.
Vodafone Essar
Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India. Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India with good presence in the metros.
VODAFONE TAKEOVER
Takes over Vodafone(Briton) A Foreign company HTIL(Whampoa group of Li-Ka Shing. Hong Kong A foreign company
67%
Essor group
Asim Ghosh-12% A.Singh and other companies (Minority)
Products
Prepaid Postpaid I-Phone 3G Magic box Handset World Calling Cards Gulf Calling Cards Vodafone PCO
Services
Entertainment and Lifestyle Downloads Mail and Messaging Call Management Services M shop Alerts Social Networking 3G service
Place:
Vodafone UK operates over 300 of its own stores. It also sells through independent retailers e.g. Carphone Warehouse. Customers are able to see and handle products they are considering buying. People are on hand to ensure customers needs are matched with the right product and to explain the different options available.
Price
It offers various pricing structures to suit different customer groups.
Monthly price plans are available as well as prepay options. Vodafone UK gives NECTAR reward points.
Promotion
STPD Analysis
Segmentation : income
Age Service usage Life of service Geographical condition Nature of customer Institutional Sole
Targeting
. Home calling cards for the family of those professionals who used to work abroad. Rs. 10 recharge for small users. Cheap SMS facilities for youth. Facilities for circle users
Positioning :
-Where you go network follows you. network & services Innovative distribution
Customer service
Differentiation
Viral Marketing/Buzz Marketing Birth of Zoo zoo Value Add services
Market Development
Differentiation Differentiation
SAP Technology
Continuous Improvement
Cost Advantage
BRANDING
Brand image
ZooZoos
Average revenue
Recall
Competitors in Market
Network 66%
Pre-Paid 76%
If the company stops giving offers/schemes, would you switch to other service provider?
No, 20%
Yes, 80%
No 80%
agree 56%
Have you ever felt that you have cheated or dissatisfied by any of the following services?
Other 4% Network congestion 30%
Would you like to change your service as per the latest number portability system?
Yes 33%
No 67%
Excellent 37%