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    Nokia - Brand Identity

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    Praveen Unplugged
    The document summarizes key aspects of Nokia's brand identity, including its core identity, extended identity, value proposition, relationship with customers, and brand image. Specifically, Nokia's brand essence is described as trustful and friendly. Its core identity focuses on reliability, quality, and user-friendliness. Extended identity elements include its logo, slogan, and brand personalities. Relationship building efforts include priority customer service and stores promoting Nokia products and services. The brand strives to be seen as trustworthy above all.

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    Nokia - Brand Identity

    Uploaded by

    Praveen Unplugged
    553 views10 pages
    The document summarizes key aspects of Nokia's brand identity, including its core identity, extended identity, value proposition, relationship with customers, and brand image. Specifically, Nokia's brand essence is described as trustful and friendly. Its core identity focuses on reliability, quality, and user-friendliness. Extended identity elements include its logo, slogan, and brand personalities. Relationship building efforts include priority customer service and stores promoting Nokia products and services. The brand strives to be seen as trustworthy above all.

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    NOKIA – BRAND IDENTITY

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    The document summarizes key aspects of Nokia's brand identity, including its core identity, extended identity, value proposition, relationship with customers, and brand image. Specifically, Nokia's brand essence is described as trustful and friendly. Its core identity focuses on reliability, quality, and user-friendliness. Extended identity elements include its logo, slogan, and brand personalities. Relationship building efforts include priority customer service and stores promoting Nokia products and services. The brand strives to be seen as trustworthy above all.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    553 views10 pages

    Nokia - Brand Identity

    Uploaded by

    Praveen Unplugged
    The document summarizes key aspects of Nokia's brand identity, including its core identity, extended identity, value proposition, relationship with customers, and brand image. Specifically, Nokia's brand essence is described as trustful and friendly. Its core identity focuses on reliability, quality, and user-friendliness. Extended identity elements include its logo, slogan, and brand personalities. Relationship building efforts include priority customer service and stores promoting Nokia products and services. The brand strives to be seen as trustworthy above all.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Mohammed Asif Praveen K Sam Antony Santhosh Vignesh

    Extended Identity Core Identity Brand Essence

    Value Proposition Relationship

    Credibility

    Brand Essence
    Trustful and friendly

    Core Identity
    Product Reliability, Trustworthy, Quality, user friendly Performance Durability (high life), Quality, more value for money

    Extended Identity
    Brand Personality Trustworthy, Trusting Friend Brand Elements Logo Slogan CONNECTING PEOPLE Sub Brands LUMINA, N SERIES, E SERIES Endorser Sharukh Khan, Priyanka Chopra M/F Business and for all quality conscious Fun for young with Music

    Value proposition
    Functional Benefits Quality and durability, user friendliness Emotional Benefits Friend, fun in connecting people with music Self-expressive Benefits Trustworthy, Credibility

    Fighting against competition

    Relationship
    Nokia Priority Nokia Care Nokia OVI store Nokia Music Store Nokia Life Tools Environment friendly activities

    Brand Image Concieved Identity


    User friendliness 38 % Reliable 25 % Durability 50 % Value for Money 25 % Features and Quality 75% Best customer service 25 % Personality Trustworthy 45 %

    Cont
    The young customers feels
    Couldnt compete with new technologies 50 %

    Misalignment
    Brand Identity
    Environment Friendly Move

    Music Love

    Brand Image

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