Consumer attitude towards Johnson & Johnson baby care products in Shimoga.

CONTENTS Page No. 1. INTRODUCTION 2. COMPANY PROFILE - JOHNSON AND JOHNSON 3. PRODUCT PROFILE - JOHNSON AND JOHNSON 4. SURVEY ANALYSIS 5. SUMMARY OF MAJOR FINDINGS SUGGESTIONS AND CONCLUSION 70 32 46 15 4

ANNEXURES CONSUMER QUESTIONNAIRE BIBLOGRAPHY

76 77 86

List of Tables 4.1 Table showing number of respondents who use Johnson and Johnson baby care products. 4.2 Table showing number of Respondent using the Johnson & Johnson baby care products at present 4.3 Table showing duration since respondents have been Johnson & Johnson baby care products. 4.4 Table showing respondents who liked fragrance of Johnson & Johnson baby care products. 4.5 Table showing rate of satisfaction with the quality of Johnson & Johnson baby care products 4.6 Table showing the reactions about Johnson & Johnson baby care brand. 4.7 Table showing respondents reaction about price of Johnson & Johnson baby care products. 4.8 Table showing respondents who are aware of Johnson & Johnson baby care products. 4.9 Table showing the availability of Johnson & Johnson baby care products in retail shop. 4.10 Table showing the media in which respondents watched Johnson and Johnson baby care products advertisement.

4.11 Table showing the reasons for adapting to Johnson and

Johnson baby care products. 4.12 Table showing respondents using different brands of baby care products.

List of Graphs Graph showing number of respondents who use Johnson and Johnson baby care products. Graph showing number of Respondent using the Johnson & Johnson baby care products at present Graph showing duration since respondents have been Johnson & Johnson baby care products. Graph and Graph showing respondents who liked fragrance of Johnson & Johnson baby care products. Graph showing rate of satisfaction with the quality of Johnson & Johnson baby care products Graph showing the reaction about Johnson & Johnson baby care brand. Graph showing respondents reaction about price of Johnson & Johnson baby care products. Graph showing respondents who are aware of Johnson & Johnson baby care products. Graph and Graph showing the availability of Johnson & Johnson baby care products in retail shop.

 Graph showing the media in which respondents watched Johnson and Johnson baby care products advertisement. Graph showing the reasons for adapting to Johnson and Johnson baby care products. Graph showing no of respondents using different brands of baby care products.

CHAPTER 1 INTRODUCTION

General Introduction to Project Report Specific Introduction to the Study Objectives of the Study Scope of the Study Methodology Used Limitations of the study Chapter Scheme

INTRODUCTION General Introduction to Project Report In the early 1950s many marketers began to realize that could sell more goods more easily. If they produce only those goods that they had pre-determined consumers would buy. This resulted in the development of marketing concept.

Marketing is the continuous or ongoing process of defining anticipating and creating customers needs and wants. Then organizing all the resources of enterprise to satisfy customers demand and desirable profit to the firm. Modern market is customer oriented.

Just as Copernicus made us realize that the earth is not center of the universe but revolves around the sun we have to believe that the business firm is not the center of economic universe but revolves around the customers.

We have called the truth edition the millennium edition because it will appear just as a new millennium begins and just plan is accelerating it is an opportunity to select the of the past theory and

to practice and to introduce the new marketing ideas tools and practices that companies will need to operate successfully in the new millennium.

Said Charles Dickens of the French revolution in a tale of 100 years ago it was the best of times it was the worst of times .

Today, there are many blessing vast improvements in modern medicine extremely high productivity because of mechanization and automation, the promise of computers and the internet the rapid growth of global trade and end of the cold war.

There are a few certainties that must be needed first global forces will continues to affect every one is business and personal life.

Second technology will continue to advance and amaze us. The cloning of the sheep Dolly was only the beginning of the biogenetic revolution.

Third there is a continuous push towards deregulation of the economic sector.

These three

developments

globalization

technological

advances and deregulation

spell endless opportunities. As John Behind every problem is a

Gardner observed many years ago, brilliantly disguised opportunity.

But what is marketing and what does it have to do with these issues ? Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is Meeting needs profitably.

Specific Introduction to the Study

Initially, marketing environment was largely described as sellers market demand and was invariably greater than supply. Most of our business enterprise are still having selling concept which is product oriented. A change is taking place in the marketing environment at rapid speed and many consumer oriented marketing companys are beginning to realize the presence of competition and buyers marketing.

The aim of the modern business is to satisfy the consumers and there by to earn profit. His main intention is to provide quality products to the consumers.

In the modern marketing

consumer is the

king.

So, the

producers fate is decided by the action of the consumer i.e. by either buying the product or rejecting it. So, a producer tries hard to gain competitive efficiency over the other by adopting new technologies in production and cost reduction measures.

This project report offers specific study regarding

Consumer

attitude towards Johnson & Johnson baby care products in Shimoga.

Objectives of the Study Following are some of the specific objectives of the study : To know about the products of Johnson and Johnson baby care products. To know the consumer buying motives of Johnson and Johnson baby care products. To know the effectiveness of advertisement of Johnson and Johnson baby products towards different group of people. To assess strengths and weaknesses of competitors.

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 To find out general marketing conditions and tendencies and to give suggestions to improve marketing strategy.

Scope of the Study The scope of the project is restricted to the buyers opinion regarding Johnson and Johnson baby care products in Shimoga city only. Their opinion is collected according to their willingness education and financial position in Shimoga city. This is because it has to satisfy their needs.

Methodology Used Primary Data Primary data is first hand data which is solely for a particular purpose. Both primary data and secondary data have been collected to bring out this project report. The primary data have been collected through questionnaire study technique to collect information from customers. A questionnaire is the most common research instrument. Questioning methods have considerable versatility. They are used to obtain data on almost any type of marketing problem. To know the consumers behavior towards the product, questionnaire was prepared

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and distributed to different consumers of different age groups, different income groups and of different occupation. Questionnaires were prepared to know the following facts: Opinion of the consumers about the product. The factors affecting the consumers while buying Johnson and Johnson baby care products. Opinion about the price and quality of Johnson and Johnson baby care products. The effect of its advertisement on the consumers.

Secondary Data Secondary data is a second hand data. There are numerous sources of secondary data. It is published or semi published data. Secondary data has been collected by referring through text books, Internet, publications and reports, catalogues etc.

Limitation of the Study The scope of study is limited to Shimoga city only. The reference has been drawn with the opinion of consumer Shimoga city.

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 Time is the main factor in conducting the survey. We have limited time for preparing the project report. This is one of the main limitations in the presentation of the report. Analysis of questionnaires on the basis of annual income could not analyze on each aspects because majority of response did not mention it properly. Due to lack of time only 50 respondents were interviewed. Chapter Scheme This projects contains five chapter every chapter contains a different information and its analysis, Chapter 1 entitled Introduction project. Chapter 2 entitled company profile:- Johnson & Johnson has has introductory aspects about the

information regarding profile of the company Chapter 3 entitled product profile deals with the product profile of Johnson & Johnson baby care products. Chapter 4 entitled survey analysis deals with the analysis of the survey conducted in Shimoga. Chapter -5 entitled summary of findings, suggestions and

conclusion deals with survey findings followed by suggestions and conclusion.

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CHAPTER- 2 COMPANY PROFILE - JOHNSON & JOHNSON

Introduction Business Brands

History

Fast facts Leaders speak Awards R&D Marketing

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COMPANY PROFILE

Introduction Johnson & Johnson is one of the biggest healthcare companies in the world. Its worldwide sales in 2008 were $15.9 billion. The company figured sixth in Fortune magazine's list Most Admired &

Companies

(2006).

Johnson

Johnson employs about 116,000 people in 57 countries Business Johnson & Johnson manufactures healthcare products and provides services for the consumer, pharmaceutical and professional markets. The company has more than 200 operating companies, which manufacture and market thousands of products in hundreds of categories. Among medical devices and diagnostics, Johnson & Johnson's product lines include surgical implants, instruments, needles and sutures; blood glucose monitoring systems, wound closure devices; orthopaedic products, contact lenses and clinical chemistry systems.

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Johnson & Johnson also develops products for family planning, psychiatry, mental illness and diseases of the nervous system, oncology, cardiovascular disease, dermatology, pain management and allergy. Brands Familiar brand names include:

Johnson's Baby line of products Band Aid adhesive bandages Neutrogena Clean & Clear skincare products Tylenol (Acetaminophen), Motrin (Ibuprofen) St Joseph aspirin analgesics Benecol and Splenda (sucralose) brand sweetener Imodium A-D antidiarrheal O.B tampons Stayfree sanitary protection products Reach toothbrushes Mylanta gastrointestinal Monistat for vaginal yeast infection Healthy Woman dietary supplements

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Location Johnson & Johnson is headquartered in New Brunswick, New Jersey, about 40 miles southwest of New York City. History Johnson & Johnson spread its roots to the worlds largest democracy, India, during the endemic post-independence turmoil of 1947. It was Mr. Patrick Whaley who set about with confidence and determination during this period of turbulence to begin the wok of establishing Johnson & Johnson in the subcontinent. Things progressed quickly and by 1948, Johnsons Baby Powder was being manufactured by British Drug House in Prabhadevi, Bombay, and marketed by the company. Other consumer products like TEK toothbrushes, Johnsons Baby Cream and Prickly Heat Powder followed suit. However, highly specialized products like Belladonna plasters, pharmaceuticals and Permacel Tapes were imported from the parent company. It was only ten years later that the company began to manufacture its own products. In September 1957, a new company, Johnson & Johnson India Ltd. was created and registered with twelve employees on its rolls. In the 50 years since its establishment as a modest 12-employee outfit, Johnson & Johnson Ltd. has gained a reputation for delivering high-

17

quality products at competitive prices. Our success, we believe, stems from our staunch commitment to caring for and catering to the needs of our customers and employees.

Fast facts Founded in 1886 in New Brunswick, New Jersey.

Headquarters situated in New Brunswick for more than 115 years.

JOHNSON'S Baby Powder, from Johnson & Johnson Consumer Products Company, introduced in 1893. International expansion started in 1919 with Johnson & Johnson, Canada. Companies established in Latin America, Europe, Africa and Australia for more than 50 years. BAND-AID Brand Adhesive Bandages, from Johnson & Johnson Consumer Products Company, introduced in 1921. TYLENOL (acetaminophen), from McNeil Consumer & Specialty Pharmaceuticals, launched as a consumer product in 1960. New World Headquarters facility opened in New Brunswick in 1983. Company was family-owned until listed on NYSE in 1944. Dividends issued to shareowners every quarter since 1944.

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 Dividend raised each year for 41 consecutive years. Sales have increased each year for 70 consecutive years. More than 179,000 registered shareowners. Family of companies consisting of more than 200 operating companies in 54 countries. 112,000 employees, more than 40,000 in the United States. Johnson & Johnson's medical device companies develop, market and sell more medical devices than any other company in the world. Johnson & Johnson Vision Care Inc., is the world leader in contact lenses. Fortune magazine ranks Johnson & Johnson as the 6th Most Admired Company in America and the first among pharmaceutical companies.
An annual reputation poll conducted in by Harris Interactive and

published in The Wall Street Journal, acknowledged Johnson & Johnson in 2003 for having the best corporate reputation in America for the fourth straight year. Johnson & Johnson's pharmaceutical companies were ranked third in sales in the United States during 2002 by IMS Health. Johnson & Johnson was ranked fourth in the Business Week list of the "50 Best-Performing Companies."

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Leaders Speak President & Managing Director "At Johnson & Johnson we believe that our ethical character is reflected in values and decisions of our people. The principles stated in "OUR CREDO" and behaviours identified in "Standards of Leadership" articulate our expectations. We strive to attract people with strong ethical values. People who have a will to learn and keen to make a mark in life. Consumer Products Division offers a uniquely stimulating and satisfying work environment. Consumer Focus, Innovation, Collaboration and Continuous Improvement are the key drivers of our success, in building Brand Equity and Loyalty for our products." Managing Director Johnson & Johnson Medical India A Division of Johnson & Johnson Ltd. At Johnson & Johnson Medical - The World's largest and most diversified Medical Device & Diagnostics Company - the customer comes first. All efforts of this organization are directed towards improving the outcomes of surgery and helping the patient achieve a better quality of life. J&J Medical is the leading medical device company in India with

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innovative

products

in

Cardiology,

Orthopedics,

Blood

Glucose

Monitoring, Minimally invasive surgery, Women's Health and General Surgery. J&J Medical attracts highly competent and capable professionals from across the world. Rated among the Best Employers in India, J&J Medical is a 'career' company. Many Johnsonian's have enjoyed long and satisfying careers in the Company and have spent over a decade in the company both in India and abroad. An equal opportunity employer, we have a focus on recruiting women employees to build a pipeline of leaders for the future. "People are our main asset" and are the key to our success in meeting Customer expectations.

Country Leader Johnson & Johnson, is a company of many leaders. The work environment encourages leadership at a very early stage in ones career. Independent thinking, innovation, risk-taking ability, are encouraged and nurtured to bring out the best in its managers.

Johnson & Johnson offers a rich diversity in its product range, customer groups, distribution channels, and marketing strategies:- A fertile ground for young managers.

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This is a company that is driven by a team of committed high performers. Business deliverables are of primary importance and profitable growth is the buzz-word for every employee. Starting with selection, and at every stage thereafter, emphasis is put on high potentials, with a an ability to learn, adapt and drive change. We build our business for the long-term without missing out the opportunities in the short term.

Leadership, opportunities, stretch performances, and a robust value system have created some of the best talent in the industry. The CREDO is our guiding star from where each leader gets his direction. Regional Vice President, New Business Development, Asia Pacific "Health care Industry in India is growing rapidly and we are witnessing exciting times. Johnson & Johnson Medical India has been enjoying strong growth for the last 5 years which has opened rapid career growth for bright and young recruits. Many of them are currently leading dream assignments that may not be possible in mature markets. Being highly customer focused, we in JJM need young dynamic and entrepreneurial individuals to participate in harnessing growth opportunities and partner with us in transforming patient care in India."

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Awards

As a manufacturer of health care products, as well as a provider of related services, every division of J&J works towards making their positive contribution to the relevant industries. Recognition and awards have poured in acknowledgement of this fact, both from within the company, and externally. A glance at some of our recent accomplishments: Award Six Sigma Received by Johnson & Johnson Consumer Products India Awarded by Indian Statistical Institute & The National Institution of Quality & Winning Spree & Image Award Industrial Safety Award Meritorious Performance in Industrial Safety during 2002 Information Management Catgut Plant, Dharavi Reliability Johnson & Johnson, Worldwide National Safety Council, Maharashtra Chapter

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Image Award Significant IM innovation and developed and implemented withing the applying organisation Best Employers 2003 Rank 4 Great Places to Work Rank 3 Best Supply Chain Project Award Under the project " Adaptive Supply Chain for Cordis". Non Stock Awards 2002

Ortho - Clinical Diagnostics Division

Johnson & Johnson, Worldwide

Johnson & Johnson Consumer Products India Johnson & Johnson Consumer Products India Johnson & Johnson Medical India

Hewitt Associates

Grow Talent Inc.

NITIE

Johnson & Johnson India

Johnson & Johnson, Worldwide

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JOHNSON & JOHNSON INDIA : 50 YEARS

A Tradition of Caring

On September 5, 2007 Johnson & Johnson India celebrated 50 years of

operations in India. The theme for the celebrations was A Tradition of Caring. The day was celebrated across all locations and offices of J&J India. At the Corporate Office in Mumbai, members of the J&J India Presidents Council M/s N.K. Ambwani, A. Vaidheesh, and Rajan Tejuja, kicked off the celebrations with the ceremonial lighting of the traditional lamp. This was followed by the screening of a video with interviews of various stakeholders - doctors and and patients, consumer, employees and NGO representatives. A unique video with congratulatory messages conveyed by the Worldwide Leaders of J&J, including Bill Weldon, Christine Poon, Joe Scodari, Nick Valeriani, Colleen Goggins, was shown.

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 The days agenda also witnessed a lucid and insightful Panel Discussion with the J&J India Presidents Council.

A. Vaidheesh, N.K. Ambwani and Rajan Tejuja The J&J India Presidents Council, lighting the lamp to mark an auspicious start for the 50th year celebration event at Mumbai, India.

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R&D Johnson & Johnson Technical Laboratory is recognized by the Department of Science and Technology, New Delhi. The technical organisation comprises of a team of dedicated and qualified scientists aiming to create total consumer offerings with specific focus on products, packages and advertising claims by working in partnership with Marketing and Product Supply organizations. The vision of the technical team is to continuously meet the consumer health care needs, building lifelong bonds, partnering with customers and health care professionals. The innovative organization is fun to work in and passionately practices the Standards of Leadership and effective leadership standards. J&J Consumer Lab with its pool of outstanding talent is considered to be the 'best in class' in the AsPac region. The team not only caters to the needs of the local consumer, but also leads the development of concept / product / packages for the overseas market. To this end, several new products have been successfully developed and launched by understanding consumer requirements thereby uncovering their

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unarticulated needs. Some of the new products launched in recent years in the local Indian market are: Johnson's Baby Milk Bath Johnson's Baby Oil with Vitamin D Savlon Soap Johnson's Baby Moisturising Soap (Regular and Blossoms) The increased focus of the technical team is to churn out more and more new products and processes with enhanced speed to market in order to keep up the customers' delight.

Johnson & Johnson is the world's most comprehensive and broadlybased manufacturer of health care products as well as a provider of related services for the consumer. Thousands of products across a wide range of categories are constantly innovated, manufactured and marketed to help families all over the world lead healthy, happy lives. Marketing
The consumer division in India has 5 major franchises namely Baby care, wound care, women health, skin care and adult toiletries. Johnsons baby is the leading brand of Johnson & Johnson in India and is the recognized the world over

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by mothers and health care professionals as the trusted name in baby care. Johnsons baby products are the mildest and safest products for use on babies.

Band-aid is the well-known brand of adhesive bandages from the stable of Johnson & Johnson in the wound care portfolio. Brand-aid enjoys the markets leadership in this category, and is internationally known as an innovative brand. Together with savlon, they comprise the wound care franchise. Stayfree, a brand of sanitary napkins from Johnson & Johnson is also the market leader in the sanitary napkins category with its varied assortment of napkins suited for every need.

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CHAPTER - 3

PRODUCT PROFILE - JOHNSON & JOHNSON

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PRODUCT PROFILE

Most people associate the Johnson & Johnson name with healthy, happily, smiling babies. For than 100 years, our baby products have brought comfort and improved the health of infants while encouraging important bonding between parents and child. Children, teenagers and adult enjoy using the skin care products; they are introduced to as babies as they get older. The Consumer Division of India has Five major Franchises namely, Baby care, Wound Care, Women Care, Skin Care and Adult Care. Johnsons baby is the leading brand of Johnson & Johnson in India, and is recognized the world over by mothers and health care

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professionals as the trusted name in Baby Care, Johnson & Johnson products are the mildest and safest products for use on babies. Marketing The vision of Johnsons Baby is to partner with the every mother around the world to provide her baby with a happy, healthy start in life. Johnsons baby is the trusted brand of skin care products for mothers the world over. It owes it strength to the trust of mothers, the long Heritage of safe and pure superior quality products. Being specially designed for babies it has earned the trust, the trust of professionals who continue to endorse these products. Johnson baby care products helps build the special loving bond between a mother and her baby through the unique set of values that Johnsons Baby stands for. All products are made from mild ingredients, which are suited to the delicate skin of babies. Most of the Johnson baby care products are clinically proven to be mild. This seal of CPM (clinically proven mildness) ensures that the mother and the health care professionals trust our products for her delicate baby.

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Baby Powder JOHNSON'S baby powder is the only powder which offers complete protection to a baby's sensitive skin. Not only is it sterilized, but also, unlike adult powders, the edges of the talc particles are smooth and will not penetrate the pores. This allows your baby's skin to breathe easily and remain healthy. Ingredients It contains Talc [decontaminated], fragrance skin powder for infants. Usage To keep babys skin soft and smooth, dry and happy. It is good when it is used after babys bath. Safety Tip It should be keep away from childrens nose and mouth, to avoid accidental inhalation. Baby Oil JOHNSON'S baby oil contains Aloe Vera extract and Vitamin E acetate. It is Clinically Proven Mild for use on babies. It is a light, non-staining oil that can be used before bath and for moisturizing after bath. Ingredients

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It contains Mineral Oil and Fragrance. Usages It used for gentle massage all over the Baby. Clinical study shows that 15 minutes a day of infant massage may help baby fall asleep faster and promote healthy weight and increase babys alertness. It should be used right after babys bath or before bath to help seal in moisture. Warning It is for external use only. It should not be applied for irritated skin. If any rash occurs it should be discontinued. It should be kept out of childrens reach to avoid drinking and accidental inhalation which can cause serious injury. If any breathing problem occurs, they must consult Doctors immediately. Baby Cream JOHNSON'S baby cream contains lanolin, which nourishes a baby's tender, delicate skin and protects it from chafing, rubbing, cold etc. The cream contains Vitamin A and Glycerin which moisturises the baby's sking and is great for the mothers too. Ingredients

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It contains Water, Glycerin, Petrolatum, Mineral Oil, Dimethicone, Cetyi Alcohol, Stearly Alcohol, Carbomer, Ceteareth, Tetra Sodium, EDTA, Fragrance, Benzalkonium Chloride,

Methylparaben, Propylparaben, Ethylparaben, Redzz, Red 40, Yellow 10, may also contain Sodium Citrate, Sodium Hydroxide, Citric Acid. Usage It is good when it is applied daily for entire body in order to get softens and replenishes skin. Safety Tip It should be keep out of reach of children.

Baby Lotion JOHNSON'S baby lotion is specially formulated to protect and nourish a babys tender skin from the drying effects of the environment. Unlike ordinary lotions, Johnsons baby lotion is mild, pure and gentle on a babys skin. It works both as a moisturizer and cleanser. It is an oil-in-water emulsion, which makes it less greasy than creams and other lotions.

Ingredients

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It contain water, propylene Giycol, Myristyl Myristate, Glyceryl sterarate, Oleic acid, Stearic acid, Polysorbate 61, C-12/15 Alkyl Benzoate, Dimethicone, Isoproplypalmitate, Sorbitan Stearate, Cetyl Alcohol, Synthetic Beeswax, stearys Alcohol, Benzyl Alcohol, carbomer, Fragrance, Methyl paraben, Proplyparaben, Butyl paraben, BHT, Sodium Hydroxide, Red 33. Usage It should be apply over entire babys body to help moisturize soften and protect skin. Safety Tip It should be kept out of reach of children. Baby Shampoo No more tears, Johnson's baby shampoo does not irritate baby's eyes. For those first few months, new born babies do not have normal tear secretions that protect their eyes from irritants. Johnson's baby shampoo has a special No More Ingredients It contains Water, Cocamidopropyl Betaine, PEG-80, Sorbitan Laurate, Sodium Trideceth, PEG 150, Distearate, Honey, Tetra

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Sodium EDTA, Fragrance, Polyquaternium 10, Tocopheryl Acetate, Quanterium 15, Citric Acid, Yellow 6,Red 4, Red 33, Blue 1. Usage It should be applied to wet hair and it should be rinsed during bath time in order to clean babys hair and scalp. Safety Tip It should keep out of reach of children.

Baby Hair oil Johnson & Johnson baby hair oil is the first hair oil to contain Pro-Vitamin B5. Its skin conditioning properties helps prevent flaking of soft skin from baby's scalp. The Pro-Vitamin B-5 nourishes hair roots and strengthens the hair. Baby Soap JOHNSON'S baby soap does not irritate baby's sensitive skin. It has no strong perfumes, no colouring agents or any harsh chemicals that will strip away the skin's natural microbial flora. Causing no allergy or irritation to baby's skin. Enriched with Coconut oil, this is the mildest gentlest and is a completely safe soap to use on baby's delicate skin.

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Ingredients It contains Sodium Tallow ate, Water, Sodium cocotte, or Sodium kern elate, Glycerin, Titanium Dioxide, Fragrance, Pent sodium Pent tale, Tetra Sodium Etidronate Usage During bath time it should be gently apply to babys skin and rinse of completely. It is used to clean babys face and body. Safety Tip It should be keep out of reach of children. Our Baby Products Types The gentleness found in JOHNSON'S products comes in many forms. Here, you can explore our portfolio by baby product type.

Baby Bath Products Cotton Products Diaper Rash Care Baby Lotions and Creams Baby Oils Baby Powders Baby Hair Care

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Baby Specialty Products

Baby Skin Care JOHNSON'S NO MORE TEARS cleansers are ultra-gentle and effective - as gentle to the eyes as pure water and clinically proven mild to the skin. For your newborn's skin care routine: To moisturize and nourish extra dry skin: JOHNSON'S SOOTHING NATURALS Soothe & Protect Balm Soothing balm glides on easily to soften dry cheeks and chapped lips and can be used all over baby's body to help relieve extra dry patches. For newborns through toddlers: JOHNSON'S Baby Powder Pure Cornstarch with Aloe Vera & Vitamin E

Absorbs excess wetness and helps keep skin feeling dry and comfortable. Clinically proven gentle and mild. Allergy and dermatologisttested.

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Baby Bath Products Watch out, here comes rubber ducky! Bathtime offers a wonderful opportunity for bonding with your baby, and the right baby washes can make baby bathtime even more special. JOHNSON'S offers mild, gentle baby products containing our NO MORE TEARS formula just for babies, which are mild to the skin and as gentle to the eyes as pure water. Our gentlest baby care cleansers: JOHNSON'S Baby Bubble Bath & Wash The first and only bubble bath mild enough for baby girls and boys. Dermatologist and pediatrician-tested NO MORE TEARS formula is gentle enough to use every day. JOHNSON'S HEAD-TO-TOE Baby Wash An ultra-mild cleanser for your baby's entire body and hair. Soap-free, dyefree, hypoallergenic, pH balanced and dermatologist-tested. The #1 choice of hospitals.

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JOHNSON'S HEAD-TO-TOE Washcloths These gentle baby washcloths have JOHNSON'S HEAD-TO-TOE Baby Wash built right in. Disposable, so you get a clean cloth every time. Perfect for bathtime or just a quick cleansing outside the bath. JOHNSON'S Baby Bar Form-fitting easy-to-grip bar makes it even easier for you to bathe your baby. Cleanses baby's face and body. To gently moisturize your baby's skin while cleansing: JOHNSON'S Moisture Care Baby Wash Everything you need to make bathtime magical and create memories that will last forever. To provide soothing comfort when your baby has a cold: JOHNSON'S Soothing Vapor Baby Bath A gentle cleanser enriched with rosemary, eucalyptus and menthol, natural ingredients known for their aromatherapy benefits.

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To help calm your baby before bed: JOHNSON'S BEDTIME BATH A nightly 3-step routine, including a warm bath with JOHNSON'S BEDTIME BATH, is clinically proven to help babies fall asleep easier and sleep through the night better. JOHNSON'S BEDTIME WASHCLOTHS Contains the JOHNSON'S BEDTIME BATH gentle cleaners you love right in this easy to use cloth. A nightly 3-step routine, including a warm bath with this disposable cloth, clinically proven to help babies fall asleep easier and sleep through the night better. Each disposable cloth has a unique textured pattern for improved, convenient cleansing. Cleansers for your growing toddler: JOHNSON'S BUDDIES Easy-grip Sudzing Bar Makes bathtime mess-free and easy. Non-slip bar is designed for little hands and produces a rich, easy-rinse lather. JOHNSON'S BUDDIES Clean-you-can-see Foam Hand Wash

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Foams instantly and rubs easily into the hands or onto the face. Rinses away quickly. JOHNSON'S BUDDIES clean-you-can see BODY WASH NO MORE TEARS body wash gently cleans with added skin moisturizers. To gently clean your baby's ears: JOHNSON'S Safety Swabs Cotton swabs that are uniquely designed with the EAR SAFE BULB. Clinically proven to be safer for children. To gently clean all those little folds and creases: JOHNSON'S Cotton Swabs Great for umbilical cord care or for applying ointments. Also great for you: Use to apply makeup or to gently clean your ears. To apply astringents, cleansers and more: JOHNSON'S Pure Cotton Rounds Great for applying ointments or cleaning gently around your baby's eyes.

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JOHNSON'S Pure Cotton Balls 100 percent cotton. Great for applying ointments to your baby, and great for you: Use to apply make-up and astringents or for removing make-up and nail polish. Nursing pads for nursing moms: JOHNSON'S Nursing Pads Designed for confident protection and complete discretion. Ultra-absorbent and soft. Diaper Rash Care Every moment your baby is uncomfortable is a moment too long. Trapped moisture, diaper soils and friction can irritate her diaper area. Incidence of diaper rash is also higher when baby starts to eat solid foods, is teething, or is taking antibiotics. Trust the #1 choice of pediatricians and moms. DESITIN Ointments begin to treat diaper rash on contact so you can start soothing your baby's discomfort right away. Desitin Original

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Diaper rash treatment that prevents and treats diaper rash. Thick ointment with 40% Zinc Oxide helps promote healing and forms a protective barrier to shield against wetness and prevent further irritation. In a clinical study, 9 out of 10 babies treated with DESITIN got noticeable relief within 12 hours. Desitin Creamy Creamy formula with Aloe and Vitamin E glides on smoothly and wipes off easily. DESITIN CREAMY has a light fresh scent, protects chafed skin due to diaper rash and seals out wetness to prevent further irritation. In a clinical study, 9 out of 10 babies treated with DESITIN got noticeable relief within 12 hours. Baby Skin Care Products Baby Lotions and Creams Your baby's skin is different from yours-it's thinner, more susceptible to irritants, and can lose moisture more quickly. JOHNSON'S baby lotions and creams are specially made for your baby's unique skin, providing essential moisture to help keep skin soft, supple, and healthy. Our gentlest moisturizers: JOHNSON'S Baby Lotion

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Mild and gentle: the #1 choice of hospitals. Moisturizes to help protect from dry skin, keeping your baby's skin feeling soft and smooth. Plus, it has that wonderful baby smell. JOHNSON'S Baby Lotion with Aloe Vera & Vitamin E Unique formula is enriched with natural aloe vera, known for its soothing qualities, and vitamin E, a natural skin conditioner. Keeps skin soft and moisturized. To gently nourish and relieve dry skin: JOHNSON'S Baby Cream Enriched with a blend of essential emollients to help keep your baby's skin feeling softer, longer. Provides 24-hour moisturization. Rich and creamy non-greasy formula. To protect your baby's skin from harsh weather: JOHNSON'S SOOTHING NATURALS Soothe & Protect Balm Soothing balm glides on easily to soften dry cheeks and chapped lips and can be used all over baby's body to help relieve extra dry patches. Great for soothing skin that's been irritated by excessive rubbing or harsh weather.

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Pure vitamin E, olive leaf extracts and skin essential minerals in an exclusive formula clinically proven to soothe and relieve dry skin. To calm and relax before bed: Johnson's Bedtime Lotion Helps calm and relax your baby or toddler. A nightly routine that includes JOHNSON'S BEDTIME BATH, JOHNSON'S BEDTIME LOTION, and quiet time, is clinically proven to help babies fall asleep easier and sleep through the night better. Baby Oils JOHNSON'S baby oils, with their clinically proven mild formulas, help lock in moisture with the smooth, silky feel that only an oil can provide. Plus, these easy-to-spread moisturizers provide a unique opportunity for you to bond with your baby when you use them for infant or baby massage. JOHNSON'S Baby Oil is also great for adult skin, locking in up to 10 times more moisture on wet skin than an ordinary lotion can on dry skin, leaving skin feeling baby soft.

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To gently nourish and relieve dry skin: JOHNSON'S Baby Oil - Baby Skin Care Locks in up to 10 times more moisture on wet skin than an ordinary lotion can on dry skin. Ideal for baby massage. Pure mineral oil forms a silky barrier to help prevent excess moisture loss. JOHNSON'S Baby Oil with Aloe Vera & Vitamin E Unique formula is enriched with natural aloe vera, known for skin soothing qualities, and vitamin E, a natural skin conditioner. Ideal for infant massage. To soothe and calm your baby while moisturizing: JOHNSON'S Baby Oil Lavender Enriched with lavender and chamomile. When massaged into baby's skin, helps calm and relax while sealing in moisture. Ideal for use with baby massage. For extra control and convenience when moisturizing: JOHNSON'S Creamy Baby Oil

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Goes on like a lotion, yet leaves skin soft and smooth like a baby oil. Effectively moisturizes. Clinically proven to be gentle and mild. Great for massage. Baby Products JOHNSON'S baby powders help keep skin feeling soft and comfortable and dry while helping to eliminate friction which can irritate skin. Enjoy the classic scent of JOHNSON'S Baby Powder, or the fresh scents of JOHNSON'S Baby Powder Comforting Vanilla & Jasmine. For our classic baby fresh scent: JOHNSON'S Baby Powder Keeps skin soft, fresh and comfortable while helping to eliminate friction. Clinically proven gentle and mild. Allergy and dermatologist-tested. For a calming and comforting scent: JOHNSON'S Baby Powder Calming Lavender & Chamomile Calms and relaxes the senses while keeping skin dry and baby soft. Clinically proven gentle and mild. Allergy and dermatologist-tested. Enjoy the fresh scents of lavender & chamomile.

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To help treat and prevent diaper rash and skin irritation: JOHNSON'S Baby Powder Medicated with Aloe & Vitamin E Medicated Combines the natural absorption of pure cornstarch with 10 percent zinc oxide, the ingredient used most for treating diaper rash. Clinically proven gentle and mild. Allergy and dermatologist-tested. For extra moisture absorption: JOHNSON'S Baby Powder Pure Cornstarch with Aloe Vera & Vitamin E

Absorbs excess wetness and helps keep skin dry and comfortable. Clinically proven gentle and mild. Allergy and dermatologist-tested. Sleep Care These products are formulated with NATURALCALM, a unique blend of patent pending essences that has been tested and proven to have relaxing properties. A nightly routine that includes a bath with JOHNSON'S BEDTIME BATH, followed by a baby massage with JOHNSON'S BEDTIME LOTION, and quiet time, is

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clinically proven to help babies fall asleep easier and sleep through the night better.

JOHNSON'S BEDTIME LOTION Use for massage as part of our baby's nighttime routine

JOHNSON'S BEDTIME BATH Use it in a warm bath as part of your baby's nighttime routine

Specially Baby Products Some JOHNSON'S products, such as JOHNSON'S Baby Cologne, are one-of-a-kind. JOHNSON'S Baby Cologne has a fresh fragrance with a pleasant combination of floral and citrus hints. It's formulated to be gentle and mild for your baby's delicate skin. JOHNSON'S Baby Cologne Has a gentle, fresh fragrance. CLINICALLY PROVEN MILDNESS formula is alcohol free, making it just right for baby's delicate skin. Baby Gift Sets & Baby Travel sets Keep your baby happy, healthy and smelling baby fresh with an assortment of mom-trusted products from JOHNSON'S. From bath time to sleep time to the occasional cold, JOHNSON'S has the perfect baby gift set

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for all occasions. Every baby gift set beautifully packages all baby care essentials in a convenient, reusable container. It's everything you'll need to nurture your baby's skin and keep it at its healthy best! Newborn baby gifts for your newborn baby: Johnson's First Touch Includes the perfect assortment of cleansers, moisturizers, and protectors for your newborn baby. To relax your baby before bed: JOHNSON'S BEDTIME DREAMS SET - Baby Gift Sets The perfect assortment of products to help your baby fall asleep easier and sleep through the night better. For your baby's basic skincare needs: JOHNSON'S Bathtime Giftset - Baby Gift Sets Everything for bathtime including all the essentials to help keep your baby's skin clean, soft, and protected.

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To help your baby feel his best: JOHNSON'S Baby Relief Kit The first medicine cabinet for your baby. Includes DESITIN CREAMY Zinc Oxide Diaper Rash Ointment, Infants' Tylenol, Infants' MYLICON Drops for gas relief, plus more. For that perfect baby smell: JOHNSON'S Moisture Care Gift Sets To take JOHNSON'S products wherever you go: JOHNSON'S Take Along Pack Newborn Baby Care Knowing which baby care products to have in your home for when you bring your newborn home may seem confusing. JOHNSON'S Newborn Care Essentials covers your newborn's skincare needs, with gentle cleansers, moisturizers, and skin protection products that are clinically proven mild and formulated especially for a baby's delicate skin.

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JOHNSON'S HEAD-TOTOE Baby Wash This ultra-mild cleanser for

your baby's skin and hair contains our patented NO MORE TEARS formula and is the #1 choice of hospitals.

JOHNSON'S Baby Lotion Keeps your baby's skin soft, moisturized and protected from dryness and has that wonderful baby smell.

DESITIN ORIGINAL Prevents and treats diaper rash. Thick ointment with 40% Zinc Oxide helps promote healing and forms a protective barrier.

JOHNSON'S Baby Shampoo Our classic NO MORE TEARS formula is as gentle to the eyes as pure water.

Toddler Care Essentials Discover JOHNSON'S BUDDIES products. With moisturizers, detanglers and our NO MORE TEARS formula, this colorful collection was specifically designed for your toddler's changing hair and skincare needs.

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Plus, the fun shapes and sizes of JOHNSON'S BUDDIES products are perfect for little hands.

JOHNSON'S BUDDIES Easy-comb 2-in-1

Shampoo Kids' shampoo with rich detanglers make shampooing easy for your toddler's hard-to-manage hair

JOHNSONS BUDDIES Easy-comb Detangler Extra detangling for both wet and dry hair so you can comb with a gentle touch

JOHNSON'S BUDDIES clean-you-can see BODY WASH NO MORE TEARS body wash gently cleans with added skin moisturizers

JOHNSON'S BUDDIES Easy-grip Sudzing Bar JOHNSON'S BUDDIES Clean-you-can-see Foam Hand Wash

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Sleep Guides
As a parent, you know that getting your little one to drift off to dreamland isnt always easy. But thankfully there are ways to help your newborn, infant, baby or toddler get the sleep she needs. Newborn Sleep Guide (0 - 3 months) Infant Sleep Guide (3 - 6 months) Baby Sleep Guide (6 - 18 months) Toddler Sleep Guide (18 months and up) BORN STYLISH! GUIDE TO BABY TRENDS Get ready to get all caught up and enjoy The BORN STYLISH! GUIDE TO BABY TRENDS from JOHNSON'S. Its packed with style secrets, expert tips and much more. Bonding with your baby Research shows that bonding through touch not only brings you and baby closer together, it also helps build the foundation for healthy development. Winter Wonder Guide

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Free guides to the season of winter. From babys first snowy day to fun things to do with your toddler, weve got tips to keep you comfy and cozy. Advice and support for adoptive parents When a baby is adopted, a family is born. As you start this joyous journey, were bringing you expert advice, great tips and resources. Especially for fathers When theres a new baby, dads have just as many questions as moms do. Thats where A Dad Primer comes in, with great tips for dad. Celebrating Grandparents Discover great resources for Grandma and Grandpa, like Baby 101, a refresher course on how to care for a newborn. Baby Care as Easy as A,B,C A simple routine of cleansing, moisturizing, and protecting is a great way to care for your baby's skin. Here you can learn more about each step of this routine.

Cleanse Moisturize

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Protect & Soothe

Frequent Concerns

Phthalates Study Baby Allergies Baby Acne Baby Bronchitis Burns Baby Colic Cradle Cap Diaper Rash Infant Sleep - Difficulty Sleeping (Newborns) Difficulty Sleeping (Older Infants) Dry Skin Baby Eczema Irritation from Drooling Newborn Jaundice Poison Ingestion / Overdose Baby Sickness Stomachaches Baby Hair Care - Tangled Hair

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Baby Teething Pain and Discomfort Thrush

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CHAPTER - 4

ANALYSIS OF THE SURVEY AND MAJOR FINDINGS

Introduction Analysis of consumers survey

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ANALYSIS OF THE SURVEY AND FINDINGS

Introduction A systematic investigation into and study of Johnson & Johnson baby products was made in order to establish facts and reach new conclusions. This research is also a program to analyse quality, fragrance and performance, brand image and prices of Johnson & Johnson baby care products.

Survey technique is used to secure one or more items of information from a sample of respondents who represent a large group and the information are collected through questionnaire.

A sample is a selection of units from the entire group called the population. In marketing a sample is a particular segment or part of the market and it is focused for taking marketing decision which can be applied to the entire market.

Recommendations are supported by necessary analysis and are submitted in the form of printed report. The report has clearly and

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effectively point out the relationship among the data, the interpretations and the recommendations.

Analysis of consumers survey The total numbers of users interviewed were 50 respondents who were selected randomly in each area of Shimoga town. Survey analysis is made as per the information of questionnaire. It also gives detailed survey analysis and comments by using tables and graphs. Following paragraphs will describe the survey analysis.

Table showing the respondents according to Qualification:

Qualification SSLC PUC Graduate Post Graduate Others Total

No. of Respondents 05 10 13 10 12 50 Source: Survey result

Percentage 10 20 26 20 24 100

This table shows that out of the total respondents 26% are from Graduate background and they are the maximum users of Johnson & Johnson baby care products followed by others 24% who

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stand next to Graduates. Only 10% of the respondents are from SSLC background. It clearly indicates that that education level of the respondents have played a major role while selecting the Johnson & Johnson baby care products.

Graph showing the respondents according to Qualification

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Table showing the respondents according to Occupation Occupation House wife Businessmen Employee Others Total No. of Respondents 15 05 20 10 50 Source: Survey result Percentage 30 10 40 20 100

This table shows that out of the total respondents 40% are from Employee group and they are the maximum users of Johnson & Johnson baby care products followed by housewives accounting for 30% and the least users are from business group respondents accounting only for 10%. It clearly indicates that housewives and employees groups are the major buyers of Johnson & Johnson baby care products.

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Graph showing the respondents according to Occupation

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Table showing the respondents according to Annual income: Annual income No. of Respondents Below Rs 50000 05 Rs 50000 to Rs 100000 15 Rs 100000 - Rs 200000 20 Above Rs 200000 10 Total 50 Source: Survey result Percentage 10 30 40 20 100

This table shows that out of the total respondents 40% are from the income group of Rs. 100000 200000 per annum followed by Rs. 50000 100000 accounting for 30% and the least users are from income group below Rs. 50000. It clearly indicates that the company has to attract the low income group as well as the high income group towards Johnson & Johnson baby care products.

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Graph showing the respondents according to Annual income

40

35

30
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1. Table showing number of respondents who use Johnson and Johnson baby care products.

Response Used Not used Total

No. of Respondents 25 25 50 Source: Survey result

Percentage 50 50 100

This table shows that 50% of respondents are using Johnson & Johnson baby care products and rest of 50% are non-users of Johnson & Johnson baby care products.

Graph showing number of respondents who use Johnson and Johnson baby care products

Not used 50%

Used 50%

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2. Table showing duration since respondents have been Johnson & Johnson baby care products. Duration Last one year Last two years Last three years More than 3 years Total No. of respondents 06 14 16 14 50 Source: Survey result Percentage 12 28 32 28 100

From the above table we can see that, out of 50 respondent 12 % of them are using Johnson & Johnson products from the last one year, 28% of them are using from last two years, 32% of them are using from last three years and remaining 28 % are using for more than three years. Therefore it clearly indicates that every year the company has been attracting new users towards its products.

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Graph showing duration since respondents have been Johnson & Johnson baby care products.

8 7 6 5 4 3 2 1 0 Last one year Last tw o year

8 7 7

Last three year

More than 3 year

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3. Table and Graph showing respondents who liked fragrance of Johnson & Johnson baby care products. Opinion Like Dislike Total No. of respondents Percentage 50 100 00 00 50 100 Source: Survey result

From the table we can clearly say that all the respondents have liked the fragrance of Johnson & Johnson baby care products. Therefore it indicates that the fragrance of Johnson & Johnson care products is good.
Dislike 0%

Like 100%

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4. Table showing rate of satisfaction with the quality of Johnson & Johnson baby care products Level of satisfaction No. of respondents Satisfied 46 Not satisfied 04 Total 50 Source: Survey result Percentage 92 08 100

From the above table we can say that, 92 % of the respondents have satisfied with the quality of Johnson & Johnson baby care products and rest of all not satisfied with it. It indicates that Johnson & Johnson baby care products enjoy a very high level of satisfaction among the users, Graph showing rate of satisfaction with the quality of Johnson & Johnson baby care products

Not satisfied 8%

Satisfied 92%

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5. Table showing the reaction about Johnson & Johnson baby care brand.

Opinion Excellent Average Poor Total

No. of respondents 26 24 00 50 Source: Survey result

Percentage 52 48 00 100

This table shows that 52% of the respondents have opined that the brand of Johnson & Johnson baby care products is excellent, 48% of respondents have opined average and no users have opined that the Johnson & Johnson baby care products is poor. It indicates that the users have very good opinion about the Johnson & Johnson products.

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Graph showing the reaction about Johnson & Johnson baby care brand.

1 4 1 2 1 0 8 6 4 2 0

1 3

1 2

Excellent

A verage

P oor

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6. Table showing respondents reaction about price of Johnson & Johnson baby care products. Reaction Costly Reasonable Low Total No. of respondents 02 46 02 50 Source: Survey result Percentage 04 92 04 100

This table shows that only 4% of respondents felt that it is costly, 92% of the respondents have reacted it as reasonable and remaining 4% of them have felt that its price is low. It is clearly indication that majority of the users felt that the price is reasonable. Graph showing respondents reaction about price of Johnson & Johnson baby care products

25 23 20

15

10 1 1

0 Costly Reasonable Low

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7. Table showing respondents who are aware of Johnson & Johnson baby care products. Awareness Urban Rural Total No. of respondents 48 02 50 Source: Survey result Percentage 96 04 100

This table shows 96% of the respondents are aware of Johnson & Johnson baby products in urban areas and 4% in rural areas indicating the awareness level of Johnson & Johnson baby products is very high in Urban areas and very less in rural areas. Therefore the publicity campaign of Johnson and Johnson baby care productions must be improved in rural areas. Graph showing respondents who are aware of Johnson & Johnson baby care products.
Rural 4%

Urban 96%

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8. Table and Graph showing the availability of Johnson & Johnson baby care products in retail shop. Availability Available Not available Total No. of respondents 50 00 50 Source: Survey result Percentage 100 00 100

This table clearly shows that Johnson & Johnson baby care products are available to almost of all the respondents in their near by retail shops. So the respondents do not face any difficulty to purchase the Johnson & Johnson baby care products and the availability is very good.

Not available 0%

Available 100%

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9. Table showing the media in which respondents watched Johnson and Johnson baby care products advertisement.

Media News paper Magazine T.V. Internet Wall painting Others Total

No. of respondents 02 02 40 00 04 02 50 Source: Survey result

Percentage 04 04 80 00 08 04 100

This table shows that 80% of the respondents have watched the advertisements of Johnson and Johnson baby care products in Televisions 8% of the respondents have watched through wall

painting and 4 % of the respondents have watched through news papers, magazines and others respectively. It clearly shows that a large percentage of customer ( more than 75% ) have come across about 20
18 16 14 12 10 8 6 4 2 0 News paper Magazine T.V. 1 1 0 2

Johnson and Johnson products through Television which

20

enjoys a lions share and others share is very meagre. Graph showing the media in which respondents watched Johnson and Johnson baby care products advertisement.

1 Others

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Internet

Wall painting

10. Table showing the reasons for adapting to Johnson and Johnson baby care products.

Attributes Quality Brand image Quantity Fragrance Impact of advt Price Total

No. of respondents 24 04 06 04 04 08 50 Source: Survey result

Percentage 48 08 12 08 08 16 100

The above table shows 48% of respondents have adapted Johnson and Johnson baby care products for its quality, 8% for its brand name, 12% for its quantity and for its fragrance and impact of advertisement and remaining 16% for its price. Here, the quality plays an important role in its sale. About half of the customers have attributed their preference to Johnson and Johnson because of quality
12 10 12

image only and the necessity of maintaining the same quality always.

8 6 4 2 0 Quality Brand image Quantity 2

Graph showing the reasons for adapting to Johnson and Johnson baby care products
3 2 2 4

Fragrance

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Impactof add

Price

11. Table showing no of respondents using different brands of baby care products.

Brands Johnson and Johnson Himalayas Mysore Sandal Total

No. of respondents 35 10 05 50 Source: Survey result

Percentage 70 20 10 100

This table shows out of 50 respondents, 70% are using Johnson and Johnson brand and 20 % are using Himalayas and 10% using Mysore Sandal Therefore, Johnson and Johnson brand have good image in the minds of the majority of customers and are able to face its competitors effectively as it has won the hearts of nearly three fourths of the respondents.

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Graph showing no of respondents using different brands of baby care products

y s o r e

S a n d a l

Mysore Sandal 1 0% Himalayas 20%

J ohnson and J ohnson 70%

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CHAPTER - 5

SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION

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SUMMARY OF FINDINGS

During the study it was observed that the Johnson & Johnson care products has got a high brand image in the market. It was also observed that its performance, quality and other attributes have attracted a good number of customers.

Through study, it has been very clear that even though Johnson & Johnson baby care products are good in quality, its fragrance is not upto the mark. Some of the respondents have felt that fragrance has to be improved. It was also noticed that Johnson & Johnson baby care products are also getting severe competition from other brands at present.

SUGGESTIONS Following are some of the suggestions offered for achieving better performance in sales of Johnson & Johnson baby care products in general.

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Product Johnson & Johnson baby care is one of the oldest manufacturers of baby care products in India. Even though it is the ultimate market leader, some of the respondents have expressed their opinions and suggestion, which are as follows. Fragrance is not good enough, it has to be improved.

Price Regarding price there is no question to rise. Almost all the respondents have praised its pricing strategy. Its price is reasonable when compared to others brands. Promotion and Distribution strategy This is very important factor which influences the sales of any product. The manufacturer has taken wide publicity campaign for the product through sales officer and different media of advertisements like T.V, Radio, Newspapers, and Magazines etc. Even though it has good sales due to competition, it has reduced. Now a days, the sales of Johnson & Johnson baby care products are extremely reduced in villages, but has a record sales in cities and towns. So, promotion strategy of this baby care products has to be improved to increase sales particularly in rural areas.

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Conclusion The results of the survey are enough to prove that Johnson & Johnson baby care products ranks high in their quality, composition etc. It was observed that Johnson & Johnson baby care products have maintained better product image among the people who have used it and are using it. The company has also a vast network of salesmanship. No doubt, these things will go a long way in improving not only product image, but also the corporate image but in competitive fields, one should not be satisfied with present performance. In order to maintain higher competitive efficiency there should be continuous product planning and market improvement.

It was also observed during survey that Johnson & Johnson baby care products are facing competition from a number of other baby care products both in price and quality. Therefore, it is immensely necessary for both producers and dealers to see that competitive efficiency of product is kept high. Producers have to act on production, pricing, promotion and distribution according to consumer preferences. Dealers have got the responsibility in this direction in the promotion and distribution in their areas. Regular

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market research will help in ascertaining the preference and acting accordingly in the field of production, distribution etc. Consumer orientation of marketing is immensely necessary for creating and maintaining the brand image in the minds of people.

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ANNEXURES

Consumer Questionnaire
Bibliography

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Questionnaire

Dear Respondent I, pursuing M.Phil in Vinayaka Missions Univerity, Salem and preparing a project on Consumer attitude towards Johnson & Johnson baby care products .

I shall be grateful to you could spare a couple of minutes to answer these questions.

PERSONAL INFORMATION
1. Name 2. Sex

: : : Male Below 20 yrs 30 yrs to 40 yrs 20 yrs to 30 yrs 40 yrs & above [] [] [] [] [] Female []

3. Age

4. Address for communication

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Qualification: S.S.L.C PUC Graduate Post Graduate Others 5. Occupation: House wife Businessmen Employee Others 6. Annual income: Below Rs 50,000 Rs 50,000 to Rs 1,00,000 Rs 1,00,000 - Rs 2,00,000 Above Rs 2,00,000 [] [] [] [] [] [] [] [] [] [] [] [] []

PRODUCT DETAILS 7. Do you use baby care products? Yes No [] []

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8. If yes, which brand of baby care products do you use? Johnson & Johnson Himalaya Mysore Sandal
Others

[] [] []
[ ]

9. If yes, since how long you have been using it? Last 1 year Last 2 years Last 3 years More than 3 years [] [] [] []

10. What attributes made you to adopt Johnson & Johnson baby care

products? Quality Fragrance Brand Image Impact of AD Quantity Price [] [] [] [] [] []

11. Do you like fragrance of Johnson & Johnson baby care products? Yes No [] []

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12. Are you satisfied with the quality of Johnson & Johnson baby care products? Satisfied Dissatisfied [] []

13. What is your opinion about Brand Image of Johnson & Johnson baby care Products? Excellent Average Poor [] [] []

14. Are you aware of Johnson & Johnson baby care products Advertisement? Yes No [] []

15. What is your opinion about price of Johnson & Johnson baby care products? Costly Reasonable Low [] [] []

16. Is it always available in your retail store? Yes No [] []

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17. If No, in the absence of Johnson & Johnson baby care products,

which brand of baby care products do you prefer? 18. Do you watch the advertisement of Johnson & Johnson baby care products? Yes No [] []

19. If Yes, through which media? News Papers Internet Magazine Wall Painting Television [] [] [] [] []

20. How is the AD campaign of Johnson & Johnson baby care products? Attractive Create desire Entertaining No impact [] [] [] []

21. Comments if any regarding Johnson & Johnson baby care products, please mention them below

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22. Suggestion if any to improve the baby care products please

mention them below 23. Who influenced you to purchase Johnson & Johnson baby care products? Retailer Friend Advertisement Relatives [] [] [] [ ]

24. Rank the following baby care products on the basis of the following attributes. Brands Johnson & Johnson Himalaya Mysore Sandal Oth ers 25. What is your opinion about following baby care products? Baby care products Johnson & Johnson Himalaya Mysore Sandal Level of satisfaction Very good Good Average Quality Worth paying Brand image

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Thank you for your kind information and co-operation

Signature Date: Place:

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BIBLIOGRAPHY

Principles of marketing -Philip Kotler Marketing management -Philip Kotler Catalogues Broachers Johnson & Johnson products dealers www.jnj.com

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