Assignment Name Analyzing Positive attitude in print.

(Individual assignment)

Description This assignment is an extension of the Session 5 Developing the positive attitude in the Business Communication Module. You have studied in the class how words that create a positive image are more likely to help in work than negative words. Illustrations of negative to positive and exercises to hone it further have been practised in the class. Your job is to indentify 3 of the most popular ads in print and analyse how positive language and attitude has made it successful. Minimum word limit for the assignment is 500 words Please attach a copy of the print ads you are analyzing. Assignment must be handwritten

Marks 5 marks

Art of adaptation (Group Assignment)

This assignment is based on Session 6 -Adapting your message to suit your audience. In this session you have already learnt how to analyze the audience, adapt messages to suit the audience in order to communicate effectively. An NGO is organizing an International Book Fair in Greater Noida between 25 Dec 2011 5 Jan 2012(10 am to 6 pm) at the India Expo Centre and Mart .Though the target audience is students (from local schools or colleges) and book lovers, it wants to reach out to as many people as possible. The organizers have come up with an innovative idea of creating customized invites for various target groups. Your job is to help the organizers design Book fair invites (Pamphlets) for the following Target groups School Students College Students Corporate House wives Local residents

5 marks

Keeping the audience in mind, create 5 different invites. Invites must be hand written. You are free to use colors and pictures, as and when required.

(Please remember that the language you use for each invite will play a very crucial role.)

What do body language of great people say? (Individual Assignment)

This assignment is based on Session 9 -Non-verbal communication The session in class has already focused on the meaning of non-verbal messages while interacting with people from various countries at work place. We discussed six most common types of non-verbal communication in business. You have now become aware of importance of non-verbal communication at workplace and what it communicates. Your job is to study the speech/ interview of 1 Politician 1 Entrepreneur / Business Tycoon 1 Film star and write what you understand from their 1. 2. 3. 4. 5. 6. Facial Expressions Gestures Eye Gaze Voice (Volume and Tone) Hand and leg movement Head movement

You can find the interviews /speeches from Youtube or Google Videos. Please do not forget to mention the url of the video while writing this assignment.( You are given the liberty of submitting a computer typed hardcopy of the assignment. ONLY For this assignment)

Minimum word limit 700 words