INOX Leisure Ltd

Porter five force analysis.

Porter Five Force.

Porter five force is one of the model for assessing the nature of competition in an industry. As per Porter there are five forces that determine industry attractiveness and long-run industry profitability.

Those five forces are

‡ ‡ ‡ ‡ ‡ The threat of new entry of new competitors. The threat of substitutes. The bargaining power of buyers. The bargaining power of suppliers. The degree of rivalry between competitors.

About cinema exhibition industry India

‡ ‡ ‡ ‡ ‡ ‡ Market Growth rate 10% per year. Threat for new entry is low. Easy to exit. Structured competition. Degree of differentiation is low. Rivalry is high.

Company profile
INOX Leisure Limited is the diversification venture of the INOX Group into entertainment and is a subsidiary of Gujarat Flurochemicals Ltd. INOX has established a strong presence in the cinema exhibition industry in the short span of a little over eight years since the opening of its first multiplex.

INOX currently operates 41 multiplexes and 155 screens in 26 cities making it a truly panIndian multiplex chain. INOX was also chosen post a nationwide tender to design, construct and operate the prestigious multiplex in Goa that hosts the International Film Festival of India. All INOX cinemas have state of the art facilities in terms of modern projection and acoustic systems etc.