PRICING STRATEGY

Akshit Raj Ankit Mehta Anisha Harsh Ashish Anand

TYPES OF STRATEGIES
1. Cost Oriented Pricing 2. Market Oriented Pricing 3. Pioneer Pricing 4. Psychological Pricing 5. Promotional Pricing

1.Cost Oriented Pricing

Mark-up Pricing ii. Target ROI Pricing iii. Early cash recovery Pricing
i.

Mark up Pricing  In this method a standard mark-up is added to the fixed and variable cost of the product. ii ) Target ROI Pricing  In this method the ROI is criteria for fixing the price. iii ) Early cash recovery pricing  In this method companies want to recover the investment they have made
I.

2.Market Oriented Pricing

i ) Perceived value pricing In this method the customer s perception about the product is the primary consideration to fix the price. ii ) Going Rate pricing In this method competitor s price is the benchmark for price setting.