QUESTIONNAIRE

1. Do you see Advertisements? a) Yes b) No 2. Have you seen any advertisement of cigarettes or alcohol? a) Yes b) No 3. Do you know that advertisement of such products is banned in India? a) Yes b) No 4. Do you think that advertisement of such product is required? a) Yes b) No 5. What would you say about banning of advertisement of these products? a) Is a right step b) No need of banning such ads c) Product should be banned d) No comments 6. Do you notice Liquor being marketed indirectly through such advertisements? a) Yes b) No 7. Do you recall the original product while looking at such surrogate advertisements? a) Yes b) No 8. Do you feel that you have a preference to consume particular brands of the UB Group after watching their Cricket team Royal Challengers, Or seeing advertisements for Kingfisher Airlines ? 9. Do you think that these surrogate advertisements are: a) Ethical b) Unethical c) Should be banned d) no comments

10. How will you rank the present advertisement? a) Entertaining b) Boring and Disturbing c) Informative d) Misguiding e) None of the Above.

11. Does the ad induce you to try the product? a) Yes b) No

11Which age group you belong to? a) 21-30 b) 31-40 c) 41- 50 d) 50 and above. 12. What is your approx. Family Income? a) Less than 10,000/b) 10,000 1,00,000/c) 1,00,000 5,00,000/d) 5,00,000 and above. 13. What is your Educational level? a) Under Graduate. b) Graduate. c) Post Graduate.