Professional Documents
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Consumer Behavior Towards Lux Soap
Consumer Behavior Towards Lux Soap
METHODOLOGY
y Objective:
y To study the consumer behavior towards Lux soap.
respondents with the help of structured questionnaires and analysed with the help of MS Excel.
LIMITATIONS
y Respondents may not have given correct information y Limited Period
ANALYSIS
USE?
30
44% 56%
YES NO
24
y Cultural Factors:
y Males belonging to age group 20-30
y Personal Factors:
y Females belonging to age group of 20-25
Influential factor
40%
3%
Brand Loyal
Other Brands
45% 52%
3%
REASON
y Dettol: Antiseptic
Target Families
y Lifebuoy: Germ protection
SWOT
y Strengths:
y Strong Brand Image y Many variants y Continuous Innovation
y Weakness:
y Targets only Women
y Opportunities:
y Line Extension: More Variants catering Natural
Segment.
y Threats:
y Internal Competitors: Dove & Lifebuoy y External Competitors: Dettol
SUGGESTIONS
y BTL promotions
y Sponsorship activities y Sales promotions like giving freebies with goods
Thank you!!!