IMPORTANCE OF CULTURE IN INTERNATIONAL BUSINESS

CULTURE - AN INTRODUCTION
Culture is a system of values and norms that are shared among a group of people and that when taken together constitute a design for living. Culture is a set if traditional beliefs and values that are shared in a given society.

ELEMENTS OF CULTURE
Social structure Religion Language Education Economic philosophy Political philosophy

CHARACTERISTICS OF CULTURE
i. ii. iii. iv. v. vi. Culture is perspective Socially shared Facilitates communication Learned Subjective Cumulative

SOME EXAMPLES OF CULTURAL FACTORS THAT AFFECTS INTERNATIONAL BUSINESS

 CULTURE AND AGREEMENT  SPACE AND CULTURE  TIME AND CULTURE  CULTURE OF FRIENDSHIP  CULTURE AND NEGOTIATION  CULTURE AND GIFTS

SOME EXAMPLE CASES OF THIS CULTURAL EFECTS

 KFC experienced real problem when the phrase finger lickin good came out in Chinese as eat your fingers .  General motors Chevrolet Nova vehicle translated in Spanish in Central and South America as : NO VA - It doesn t Go .  Pepsi s Come alive with the Pepsi Generation slogan translated in Chinese as: Pepsi Brings Your Ancestors Back From The Grave .

 Parker Pen s slogan It won t leak in your pocket and embarrass you translated in Mexico as: It won t leak in your pocket and make you pregnant .  A golf ball manufacturing company packaged golf balls in packs of four for convenient purchase in Japan. Unfortunately, pronunciation of the word "four" in Japanese sounds like the word "death" and items packaged in fours are unpopular.  Religious rules of Middle East countries.  Business practices of China and japan.  Legal and political problems in China.

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