International MarketingChapter 8 Questions Read and outline Chapter 8. Then prepare answers to the following questions: 1.

Make a list of some of the types of marketing research information to which you would like to have access in your focal country. Be as specific as possible concerning the types of reports or data you would like to have. 2. What is the difference in primary and secondary data? 3. Discuss the three major problems encountered when using secondary data for international marketing research. 4. Discuss the differences between quantitative and qualitative marketing research. Which do you think would be more difficult to obtain? Why? 5. Discuss the sampling problems involved in international primary marketing research. 6. Discuss some of the advantages and disadvantages associated with using the Internet to conduct international marketing research. 7. Why is market demand estimation (or sales forecasting) are critical area of international marketing planning? Discuss some ways market demand forecasting may be accomplished.