Strengths 1.

Bottled water was the most attractive business in beverage category with global revenues exceeding $82 billion. 2. Convenience, purity and portability ensured its edge over tap water and carbonated beverages, especially the one liter pack. 3. 4. 5.

Opportunities 1. The rising popularity of bottled waters in USA and high industry growth owing to concerns over safety of municipal drinking water, increased focus on fitness, health and on the go easy lifestyles of American consumers. 2. Emerging market and widespread mergers and acquisitions to strengthen the foothold by larger players. 3. Threats 1. Fierce competitive rivalry for market share and volume gains. 2. Presence of small regional sellers focused on low cost of production and devising distribution strategies. 3. Weakness 1.