+

MARKET POTENTIAL

Recent research suggests that 57 percent of consumers feel that it is important to purchase products with environmental benefits, even in a tough economy, and 51 percent are willing to pay more for them.

Source: BBMG Conscious Consumer Report

REVENUE POTENTIAL FROM ADVERTISING



Charging

station

digital

advertising could join one of the fastest growing segments in advertising: digital out-ofhome advertising.


The US digital OOH market tripled in size from 2002 to 2010 to $2.43 billion,

comprising 29.1% of overall out-of-home ad spend

HOSPITALITY SEGMENT
HOTEL CHAINS RESTAURANTS & CAFE

Potential Partners

Market Size

Major Hotel Chains across U.S.

Name Branded Restaurant and Caf Chains

Revenue Potential

Improved hotel occupancy rate through attracting guests concerned about sustainability Increased Watt station sales through long term contracts Devices could be customized for particular hotel chain

Increased sales through increase in customer visits

Business Strategy

Devices could be customized for particular restaurant / caf

VISUALIZATION OF THE IDEA

ATTRACTIVENESS OF SEGMENTS
Key factors HOTELS RESTAURANTS SUPERMARKETS

EV Charging Station Adoption Rate Opportunity Capital requirements (if Leased) Revenue Potential

for new market entrants is higher in content provider and intermediaries space

Economies of scale

Switching costs

Growth in market

Overall attractiveness

Legend:

LOW

HIGH

Case Study: Increasing Sales through Watt Station

COSTS REVENUE BOTTOMLINE

300 Hotel Chains Nationwide 3 Watt Station Per Hotel

Installation Costs : $ 1,250 /month (leased) Utility Costs: $3 /customer

10,000 New Customers with an average stay of 2 Nights: $100 /night

Addl. earnings Before Tax Without any Capital Expenditure

1.5 M

2M

500K