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    Tata Steel, Tata Power, Tata Motors and Indian Hotels emerge as clear Stars (high market growth, high market share) and should be retained. Tata Chemicals and Tata Tea emerge as the Cash Cows (low market growth, low market share) should be held on to for the time being. Jet Airways JP Miles for frequent flyers Jet Konnect a new service 15% cheaper than Jet airways launched in domestic and very soon in international routes.

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    Tata Steel, Tata Power, Tata Motors and Indian Hotels emerge as clear Stars (high market growth, high market share) and should be retained. Tata Chemicals and Tata Tea emerge as the Cash Cows (low market growth, low market share) should be held on to for the time being. Jet Airways JP Miles for frequent flyers Jet Konnect a new service 15% cheaper than Jet airways launched in domestic and very soon in international routes.

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    123 views4 pages

    Example On BCG Matrix

    Uploaded by

    veedu
    Tata Steel, Tata Power, Tata Motors and Indian Hotels emerge as clear Stars (high market growth, high market share) and should be retained. Tata Chemicals and Tata Tea emerge as the Cash Cows (low market growth, low market share) should be held on to for the time being. Jet Airways JP Miles for frequent flyers Jet Konnect a new service 15% cheaper than Jet airways launched in domestic and very soon in international routes.

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    BCG Matrix of TATA

     Tata Steel, Tata Power, Tata Motors and Indian Hotels emerge as clear Stars (high market growth, high market share). Hence, they should be retained and the investment in these companies should be increased  Tata Chemicals and Tata Tea emerge as the Cash Cows (low market growth, high market share) and should be held on to for the time being
    

    Some of the Question Marks (high market growth, low market share) are Tata Teleservices, Voltas and Tata Communications

     Jet Airways JP Miles for frequent flyers  Jet Cargo Services  Advertisements  Jet Lite Service

    Jet Konnect a new service 15% cheaper than Jet airways launched in domestic and very soon in international routes. Jet Escapes travel package

     International Star-Alliance membership  Targeting potential customers travelling in AC by rail

    Jet Mall for lifestyle products

    Jet Airways
    N

    Advertisements, Cargo Services

    Market Development: Targeting potential customers travelling in AC by rail

    Diversification:

    Jet Mall for lifestyle products

     

    Market Penetration:

    Product Development: OF

    AME: MARU MAMTA CLASS: MBA SEM-II R LL : 28

    SUB: MARKETI G MA AGEME T

    Submitted to: Poonam Yadav n 21-02-2010

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