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Adidas AG

Type

Aktiengesellschaft

Traded as

FWB: ADS, Pink Sheets: ADDYY

Industry

Clothing and consumer goods manufacture

Founded

1924 as Gebrder Dassler Schuhfabrik (registered in 1949)[1]

Founder(s)

Adolf Dassler

Headquarters

Herzogenaurach, Germany

Area served

Worldwide

Herbert Hainer (CEO) Key people Robin Stalker (CFO) Erich Stamminger (CEO, Adidas Brand) Igor Landau (Chairman of the supervisory board)

Products

Footwear, sportswear, sports equipment, toiletries 11.99 billion (2010)[2]

Revenue

Operating income

894 million (2010)[2]

Profit

567 million (2010)[2]

Total assets

10.62 billion (end 2010)[2] 4.616 billion (end 2010)[2] 42,540 (end 2010)[2]

Total equity

Employees

Website

adidas.com

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.[3] Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951.[4][5] The company revenue for 2009 was listed at 10.38 billion and the 2008 figure at 10.80 billion.