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Market Analysis of Tata Docomo
Market Analysis of Tata Docomo
Market Analysis
y The goal of a market analysis is to determine the
attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.
Market position
y Market Leader y Market Follower y Market Challenger
Market Objectives
y Market Penetration A strategy for company growth by increasing sales of current products to current market segment without changing the product y New Product Development A strategy for company growth by offering modified or new products to current markets segment. y Branding
A strategy for company growth through starting up or acquiring business outside the companys current products and markets
Market Segments
y Demographic Bases
Objective:
y To know the awareness about the brand. y To check quality of brand (i.e., connectivity etc). y To study the unique product feature of brand. y To know the impact of promotional activities on the
and Secundrabad. The scope of the study are given below y Building long-term relationship with customers. y To generate the business for the company while maintaining a balance with the company image.
of customer and suggesting new ideas in order to enhance the sales of the company. y Adaptation of different marketing strategies to promote the product as well as increase the sales opportunities. y Gathering and disseminating relevant information to customers.
the impact of sale and promotion offer on the buying behavior of the consumer of telecom service. Information based on previous information is research. y Research design y Sample size y Sampling design
data collection
1) Primary data collection: Interview Questionnaire survey 2) Secondary data collection: Books or Report newspaper search engine etc
Industry overview
y At 110.01 million connections ' Indian Telecom
Industry' is the fifth largest and fastest growing in the world. The subscriber base has grown by 40% in 2005 and is expected to reach 250 million in 2007. y Indian Telecom Industry ' is currently expected to contribute nearly 1% to India's GDP which is heartening and estimated to grow further and brighten the ' Scenario of Indian Telecom Industry .
COMPANY OVERVIEW
y Tata Teleservices Limited is one of India s leading
private telecom service providers, having a pan-India presence across all of India s 22 telecom Circles y The company offers integrated telecom solutions to its customers under the Tata Indicom, Tata DOCOMO, Photon and Walky brands, and uses both the CDMA and GSM technology platform(s) for its wireless networks.
more than 325,000 towns and villages across the country. y November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, and this transaction marks a key step in the strategic evolution of Tata Teleservices Limited y Mr. Anil Kumar Sardana (M.D)
BSNL 10%
Vodafone 21%
SWOT ANALYSIS
Strength Weakness Opportunities Threats STRENGTHS First to introduce seconds tariff plan (Seconds pulse). Brand image of Tata services. Large variety of plans. Plans are affordable by any common persons
y y y y y
WEAKNESS
y Signal strength. y Post paid connections are not available as of now. y Customer service. y Concentrating only on rural area.
OPPORTUNITIES
y Have a great opportunity to expand its services. y To introduce any new plans for internet users. y Introduce 3G compatible services. y To introduce new combined plans like SMS, Internet,
THREATS
y If the signal strength is not increased it may lead to
change in the network service by the customers. y Tata has to clarify whether this 1ps/sec will continue till its life cycle. y Heavy competition from all other network providers
4ps
4ps is also called marketing mix.4ps consists of y Product y Price y Place y Promotion
product
y TATA DOCOMO having good range of Services: Tata
Docomo provides both postpaid and prepaid services. y TATA DOCOMO Quality network: Tata DOCOMO having good quality network which provide clarity in voice.
y Price
It having attractive tariff plan: TATA DOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid. Place It having good range of channels of distribution: As Tata already exist in this field of telecommunications as Tata Indicom. It has wide range of channels of distribution to sell TATA DOCOMO services
promotion
y Advertising: TATA DOCOMO following different style
of advertising pattern in TV s and newspapers. Due to that reason it was reaching public very fast. y Sales promotion: due to unique feature of TATA DOCOMO it helps the sales people to decrease burden.
How many connections does your company have as company paid connection
IF Tata DOCOMO wants to set up a stall inside the premises of the company so that all the employees can approach with ease, do u think it would be possible?
To know about the customer awareness in the twins city Hyderabad and Secundrabad . I done a research in 17 measure area in twins city those area are like that BEGUMPET, PRAKASHAM NAGAR, PUNJAGUTTA, AFZAL GUNJA,DILSUKH NAGAR,SUMAJIGUDA, LAL DARWAZZA,NTR NAGARA,UDAM BAZAR ,SECUNDRABAD,SIDDIMBAR BAZZAR,ALWAL,HYDERABAD CENTRAL,KOTI,SULTAN BAZAR,HITEC CITY and TRIMULGHERRY.
BEGUMPET
AFZALGUNJA
DILSUKH NAGAR
SECUNDRABAD
TRIMULGIRRY
FINDING
Strong emerging player in the industry & rapidly
capture the market share. The company provides good customer service. The company to interact to customer so they provide some interesting plan to the customer. Like that role over plan, diets plan and discover.
RECOMMENDATIONS
y Expansion of network y Documentation y Proper installation y Std Sms plan y Night pack
conclusion
y As per the above statement, whatever i study about my work during the past 45 days. The telecom sector has registered tremendous growth over the years. As a result, India has become the third largest telecommunication network in the world. y TATADOCOMO is the first company to introduce per second / per paisa in India. TATADOCOMO have provide good cost and service to her customer , in the year 2020 TATADOCOMO become a first position in Indian telecom industry because of his planning and customer satisfactions.
Thank you