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.
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2011/7/16

96

1)

Klout PeerIndex .

Klout PeerIndex
,
.

2.
(1) Klout
Klout Klout Score .
Klout Score Facebook Twitter 35
(True Reach), (Amplification Probability), (Network
Influence) .

< 1> Klout Score

Followers, Mutual Followers, Friends, Total Retweets, Unique Commenters,

Unique Likers, Follower/Follow Ratio, Followed Back %, @Mention Count,

List Count, List Followers Count
Unique Retweeters, Unique Messages Retweeted, Likes Per Post, Comments

Per Post Follower Retweet %, Unique @Senders, Follower Mention %, Inbound

Messages Per Outbound Message, Update Count
List inclusions, Follower/Follow Ratio, Followed Back %, Unique Senders,

Unique Retweeters, Unique Commenters, Unique Likers, Influence of Followers,

Influence of Retweeters and Mentioners, Influence of Friends, Influence of
Likers and Commenters

: www.klout.com

1)24(2011. 4. 15)
2011/7/16

97

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1 100 .
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1] Klout Score

: www.socialfresh.com

(2) PeerIndex
PeerIndex 2009 , Twitter, Facebook
, LinkedIn . PeerIndex
Klout Authority, Activity, Audience 3
2) www.klout.com
2011/7/16

98

3)

4)

PeerIndex Topic Fingerprint 8 (benchmark topics)

.
.
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.

2] PeerIndex Score

: socialmediatoday(2011. 1. 19)

3)socialmediatoday(2011. 1. 19)
4) Topic Fingerprint Art/Media/Entertainment, Technology/Internet, Science/Environment, Health/
Medical, Leisure/Lifestyle, Sports, News/Politics/Society, Finance/Business/Economics 8
.
2011/7/16

99

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TV,
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Klout Klout Perks
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3] Klout Audi

: www.klout.com
5) (2011)
2011/7/16

100

Audi 2011 A8
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. Audi VIP Twitter,

Facebook
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.
Audi USA Klout Facebook .
Klout Audi , Klout
7)

4] Klout Audi Facebook

: Newworld Blog(2011. 6. 22)

6) http://perks.klout.com/Audi_SF
7)Newworld Blog(2011. 6. 22)
2011/7/16

101

Klout
,

.
Klout Starbucks, Danong, Virgin America, Dove
8)

Klout Score .

4.
Tracey John Twitter, Facebook, LinkedIn
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.
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,
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.

.
8) http://corp.klout.com/perks
9)Forbes(2011. 7. 11)
10)(2011. 6. 27)
2011/7/16

102

(2011), , , 2011.
6. 27.
(2011. 6. 27), ?..., SNS
.
24(2011. 4. 15), .
(2011. 6. 28), ?.
BNET(2010. 6. 23), Virgin America teams with Klout to give freebies to
social media stars.
Forbes(2011. 7. 11), How much Twitter, Facebook, LinkedIn and Klout
matter: A recruiters advice.
Inc.(2011. 2. 17), How to measure your brands online influence.
Newworld Blog(2011. 6. 22), Klout earns you Facebook freebies!.
socialmediatoday(2011. 1. 19), Introducing PeerIndex: A New Companion
to Klout for Social Media Influence Measurement.
www.klout.com
www.peerindex.com
www.socialfresh.com

2011/7/16

103