Synopsis

Name of Candidate: Name Of project: ADVANCE PRODUCT Company Name: STATE BANK OF INDIA In the growing global competition, the productivity of any business concern depends upon the behavioral aspect of consumers. This topic deals with the customers perception towards other Advance Product from SBI Objectives: First and foremost objective is to find out the reasons for using of Advance Product from SBI. To find out the services that other bank given to their customer.

To generate the leads through the survey.

To sort out the prospective leads from the data I have collected through the survey.

To build the relationship with the customers and to follow up them, make sure that they are satisfied with the product.

To maintain good relationship with the corporate employees.

To get more references from the customers and generate new leads by following a chain process.

To place SBI Advance Product ahead of the competitors

Significance and scope The geographical scope of the study is restricted to Boisar only with sample size of 300 people. All the analysis and suggestions are based on the analysis of the both primary and secondary data. Therefore the scope of the study revolves around the following aspects: Consumer perception towards Advance Product Consumer awareness about Advance Product scheme and its benefit. Aware the Bank about the customer problems, especially in case of automobile sector Research methodology Sample Size: Sample of 300 people Sampling Technique: To study the Project, a Simple Random Sampling technique Data Collection: Collection of data will be by i.e., Primary data will collected through Questionnaire

After that Findings Suggestion, Recommendation &Conclusion are extracted