Professional Documents
Culture Documents
Diffusion A
Diffusion A
Types of Innovations
Factors Affecting Rate of Diffusion Relative Advantage Complexity Compatibility Trial ability Observability Risk Perceived
knowledge
Cont adoption
persuasion
adoption
Later adoption
confirmation
Cont rejection
Rate of Diffusion
POPULATION
Early Majority
Late Majority
Early Adopters
34%
34%
Laggards
Innovators
13.5% 2.5%
16%
TIME
Luxuries/Technology
Fashion
Fad Or Craze
IMPORTANCE
low
evaluation awareness interest trial
Mass media
adoption
OPINION LEADERS
feedback
USER or RECEIVER