Cariel O.

Llarena CBET-03-801E

1. Why does a firm consider its strength and weakness when establishing strategic plan. Strategic plan is a step by step guide, created by a business or organization, to map out how it will reach goals, and set a foundation so the entire company knows what will happen and what is expected of them. Essentially, it provides a "recipe" or of how to achieve a stated vision, for the chosen target market, and how a company serves customers consistently, effectively and profitably every single time. The plan also serves as a systematic, management tool for problem solving, market planning, product development and preparing business plans. The goal is to integrate all aspects of the business's activities in a mutually supportive system. Considering the firms strength and weakness can be the overall success of an organizations strategic plan. The strengths of a business can be defined as those actions, activities or characteristics that elevate the business entity above its competition. Many of these strengths are generally considered intangible in that they are only measurable through the opinion of the customer. Some of these strengths appear obvious, but often as business entities mature, they can lose sight of some of the fundamental strengths that aided them in their success. Some weaknesses in a business are generic to the industry and as such provide an opportunity for growth or for a business to elevate itself to a higher level of excellence by minimizing, neutralizing or eliminating the weakness. 2. Why do we consider the government development plan when setting a corporate goal? Planning helps assure that an organization remains relevant and responsive to the needs of its community, and contributes to organizational stability and growth. It provides a basis for monitoring progress, and for assessing results and impact. It facilitates new program development. It enables an organization to look into the future in an orderly and systematic way. From a governance perspective, it enables the Board to set policies and goals to guide the organization, and provides a clear focus to the Executive Director and staff for program implementation and agency management.